From defining your unique selling proposition (U.S.P.) and a customer persona to creating clickable web page titles and resonant tone and feel, discover all that goes into a successful website launch…before the launch!
So you’ve a sexy web design and beautifully written content – you’re good to go, right? Wrong. Find out what’s missing from this picture – three critical elements, in fact – that will make all the difference between whether your site launch succeeds or flops. (Besides what the other videos listed here address).
What distinguishes you from your competition? What makes you unique? Learn what makes for an effective unique selling proposition (U.S.P.) that will appeal to prospective customers and set you apart from the rest.
Just as you need to define who you are by means of a U.S.P., you need to define who your target customer is by creating a customer persona. Listen in as Heather gives examples of customer personas, and discusses how to fine-tune yours so your web content attracts, keeps, and converts!
Now you’ve created a customer persona, you need to “speak” to him or her through your web pages’ “voice” – meaning, your site’s tone and feel. Does your web writing resonate with your target audience? Or is it generic – or worse, discordant? Learn how to tweak your web content for reader connection and conversion.
The search engine results page is your first conversions opportunity. In answering a reader question about the use of “pipes” in webpage Titles, Heather first explains what “pipes” are, then goes on to discuss preferable, smarter SEO and conversion strategies for creating Titles that will lure the “click” on the search engine results page.
Photo thanks to Eric__I_E