In this week’s latest and greatest web writing news, it ‘tis the season to tune up, make a plan, take stock of 2010, and note the forecasts for 2011: content marketing will become ever more critical, SEO and search will increasingly integrate social signals, and social media marketing will continue its expansive growth (in spite of the rumors, Facebook doesn’t “own” the internet…yet…)
First, a recommended read from eMarketer on why “magnetic” content marketing will be crucial to your success in 2011.
Yet another smart post on content marketing — Sonia Simone addresses conversions at Copyblogger.
Content Marketing Institute offers 13 inspirational content marketing examples “in action.”
A noteworthy interview with industry leaders: Bernie Borges (of Find and Convert) posts a podcast interview with the co-authors of Content Rules.
“Game-changing” trends in mobile marketing for 2011 are discussed at iMedia Connection.
Record-breaking numbers are in from last Cyber Monday and they’re music to e-commerce marketing ears, to the tune of over $1 billion in U.S. spending according to Comscore. For an insightful analysis of Black Friday from a digital perspective, see this post at Digital Marketing Strategy.
And for some levity, Conversation Marketing posts its vision of the best way to launch a web site.
SEO & Search:
A great read on holistic SEO web design and usability is posted at Search Engine Land, as well as a revealing piece on what social signals from Twitter and Facebook are being counted by Google and Bing in their regular search results.
Search Engine Journal discusses “the sweet spot” of an SEO audit in its ongoing series on the subject.
Tuning up for 2011: Are you aware that you have keyword research data that you’re not putting to use? Search Engine Land explores this untapped goldmine, and in a second post, outlines a 9-step SEO checkup for your site.
In a follow up to Matt Cutt’s advice to SEO’s to take a long-term view towards where Google is heading, Michael Gray adds his warning that Google is becoming the answer — rather than the search — engine. Provocative angle.
It’s all the buzz: in classic David & Goliath fashion, Groupon refused Google’s incredible $6 billion acquisition offer, while Amazon invested $175 million in LivingSocial, reportedly to counter Google’s bid.
Damage control: In response to last week’s well-publicized gaffe (rewarding a socially hostile merchant with top ranking) the big G announced changes in its Google Places algorithms and is now suspected of using online merchant reviews as a ranking signal. Google News is also getting cleaned up, as the big G is reviewing its inclusion standards.
At the same time, Google is trying to protect site owners by verifying edits to their Places listing by others.
Social Media Marketing:
Of course, the dominant news was Facebook’s launch of its new user profiles pages. You can read the full 60 Minutes interview with Facebook CEO Mark Zuckerberg if you missed it Sunday night.
The explosive growth of social media is nicely summarized in this Harvard Business Review article, which also forecasts 6 social media trends for 2011.
Social Media Examiner posts a how-to on creating a social media marketing strategy, and Content Marketing Institute discusses creating a social media conversation calendar for implementing that strategy.
Copyblogger posts scientific tips to getting more reader comments on your blog, and in a closely related piece at Problogger, Dan Zarella offers his insight into the best time of day to publish your blog posts.
I’m sure I’ve missed something – do you have any blogs or articles that you’d like to add? Please feel free to share, and thank you!