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Greetings! Today we’re featuring Heather’s all-time, top five SEO copywriting video posts, from how to write for Google’s Panda update and expanded site links, to “ideal” home page word count, SEO web copy over-optimization, and that undying keyword density question.
Tune in and enjoy the best of Heather’s best!
Here, Heather addresses the specifics of optimal homepage word count, discussing why you should move beyond counting words to how you can achieve reader engagement, conversions and page rank with a killer home page.
Wrestling with the Panda? If the challenge of working with Google’s Panda update is weighing heavily on your SEO copywriting mind, you’re not alone. In this video, Heather shares smart tips on writing online copy in the year of the Panda.
You may have noticed that Google has made yet another change to its SERP (search engine results page). This change presents a fantastic opportunity: besides displaying expanded site links, Google is also displaying a little snippet from each of those links from the page’s meta description. In this video, Heather explains this newest SEO opportunity and how to take full advantage of it.
Yes, there is such a thing, and it happens when you’ve geared the copy so heavily towards the search engines that you’ve forgotten about the user experience. Join Heather as she discusses the three telltale signs that your web content is over-optimized, and the three ways to fix the problem.
Having been around the block a time or two for nearly 14 years, Heather has encountered the question of keyword density time and time again. Her short answer: there is no such thing anymore! Here she expounds on why this is so, giving her insight into the history behind the whole stubborn keyword density concept, and how to move beyond this antiquated mindset to relevant SEO copywriting best practices for keyword and keyphrase use.