3 ways to save your SEO copywriting butt

Greetings and welcome back! Today we’re featuring three of Heather’s “best of” SEO copywriting video tips around writing for Google.

As you may well know, Google has been busy keeping all of us SEO copywriters on our toes! The latest and best practices for writing for Google/search engines are laid out by Heather Lloyd here:


Keyphrases: why synonyms are your friend

If you feel like you’ve been limited to using exact match keyphrases when optimizing content, Heather is here with a message that will set you free! Tune in to find out why synonyms are your friends, and what this means to you – including what Google’s spam guy Matt Cutts has to say about it.


How to stop worrying about Google updates…

…and learn to love writing really great SEO copy!

In this video how-to, Heather discusses a most timely topic since Matt Cutts’ pronouncement that the next Google Penguin update will be “jarring” to SEO’s and Webmasters – and that is, how to stop worrying about Google updates and start writing really great SEO copy!

Tune in and learn how to set yourself free…


SEO content strategies for Google’s Penguin update

Here, Heather addresses Google’s Penguin update.

Take a deep breath and join Heather as she explains why you’ve nothing to fear from the big bad Penguin, and how you can move forward with specific SEO content strategies…


Thanks for tuning in to this “slice of Heather” video best-of! As always, should you have a question or a suggestion for an SEO copywriting video topic, please let Heather know via her email: heather@seocopywriting.com, or via her Twitter handle: @heatherlloyd. Have a fantastic week!


photo thanks to dannysullivan (Danny Sullivan)

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