It’s been a very busy week! Top stories from this week’s latest and greatest web writing news include: Apple’s Steve Jobs resigns amid much buzz, content marketers talk design and blogging, and social media marketers note notable Facebook (1 trillion) numbers and significant social media updates. And for the geek in you, Google Analytics offers up yet more goodies.
In short, there’s some truly awesome news and links here, so why not take a break and catch up with this week’s picks?
All together now: Lee Odden discusses optimizing your online marketing with social media, SEO, and content at Top Rank.
Brian Massey – The Conversion Scientist — posts the “caption test” for images that boost your conversion rate.
Jakob Neilsen posts a signature super-smart piece on “transmedia” design at his Alertbox.
Pamela Wilson talks great web design (“six design tips that will have your audience licking their screens”) via Copyblogger.
One for the bookmarks: Kiss Metrics posts part one of its ultimate guide to online branding and building authority.
Top content marketers reveal their toughest challenges at Content Marketing Institute.
CMI also shares a how-to on encouraging content sharing (by HubSpot’s Dan Zarrella) via its Content Marketing Institute News.
How answer sites can be a content research gold mine is posted at Vertical Measures.
Vertical Measures also posts a piece on websites that drive traffic and repeat visits.
Heidi Cohen shares three (most helpful!) ways to tailor content marketing.
Sonia Simone posts the most dangerous threat to your online marketing efforts at Copyblogger.
Hate spam comments on your quality stuff? You’ll have all the more reason to after reading HubSpot’s “why spam commenters are better at marketing than you.”
Are you guest blogging? Gabriella Sannino asks why at Level 343.
Are you a bad guest blogger? Heather Lloyd-Martin profiles the bad, the ugly, and the downright scary guest blogger at SEO Copywriting.
Blogger’s block? Coming up with ideas for your business blog posts is at Search Engine Journal.
J.R. Pittman discusses “beautiful blogging” (“5 ways to sharpen your writing skills”) at Level 343.
Ana Hoffman posts how to write killer blog titles (“even if you suck at it”) at Traffic Generation Café.
Choosing keywords for your blog is at Michael Gray’s SEO blog.
No less than 23 reasons why your blog isn’t making any money (“and what to do about it”) are posted by Danny Iny at Copyblogger.
Roger Dooley peers into the buyer’s mind with “the rivalry in your customer’s brain” at Neuromarketing.
In anticipation of Content Marketing World International, Marketing Trenches’ Will Davis posts a chat with Junta42/Content Marketing Institute’s Joe Pulizzi.
- Just around the corner: Content Marketing Institute’s inaugural international event, Content Marketing World, from September 6th – the 8th, in Cleveland.
- iMedia Connection’s Brand Summit, from September 11th – the 14th, in Coronado, CA.
- HubSpot’s Inbound Marketing Summit, September 14th and 15th, in Boston.
- Marketing Sherpa’s B2B Summit, September 26 and 27th in Boston, then October 24th and 25th in San Francisco.
SEO & Search
Straight from the Big G’s mouth is a new feature of its G+ 1 button that enables sharing on Google Plus (with snippets)!
Barry Schwartz takes a more, ah, measured view of Google’s +1 button working so nicely with Google+ at Search Engine Land.
HubSpot also reports on this newest Google+1 “enhancement” with a short video and explanation of the G+ sharing and snippet features.
The opportunities presented by how Google Analytics now measures the duration of website visits is at Occam’s Razor.
Interesting question posed by Carrie Hill via Search Engine Land: Are you using filters to keep your analytics data honest?
How Google constantly changes its search algorithms for the better is posted via video at HubSpot.
That may be, but after six months’ Google’s Panda still has people baffled, reports Frank Watson at Search Engine Watch.
SEOmoz posts six keyword research mistakes you might be making.
Kiss Metrics posts the future of paid search with great clickable infographics that address Google, Bing, and “beyond.”
Link laundering? The growing threat of link-laundering that “tarnishes white-hat sites” is posted at Search Engine Land.
Meanwhile, SEOmoz posts nine actionable tips for link prospecting.
Rob D. Young reports that Gmail sees its first Google+ integration at Search Engine Watch.
Michael Gray discusses the “social media (sharing) factor” in considering how long page titles should be.
Neil Patel addresses how social media affects SEO at QuickSprout.
All About Steve:
The New York Times reports on Steve Jobs stepping down as Chief of Apple.
Ad Age posts Forrester’s Josh Bernoff read on “the meaning of Steve Jobs.”
Mashable reports on new Apple CEO Tim Cook’s message to employees.
Social Media Marketing
The latest Google+, Facebook, and Twitter updates headline Social Media Examiner’s weekly news.
What Facebook’s latest update means for brands is posted at All Facebook.
Search Engine Watch posts that Facebook’s updates to its privacy and sharing options may be an attempt to match the “most praised” features of Google+.
Search Engine Land shares a how-to on posting your Google+ feed to Facebook and Twitter.
HubSpot posts the ultimate Google+ cheat sheet.
Citing Google’s Eric Schmidt, Business Insider posts that Google+ isn’t just a social network, but an “identity service.”
iMedia Connection shares three ways that your brand can be “more human.”
Marketing Profs reports on research indicating that brands’ Facebook pages strengthen customer perception.
Mashable posts a piece on Google+ brand accounts (“what social media managers want to see”).
Jay Baer posts “nobody said social media should be simple” at Convince and Convert.
Mack Collier posts developing your blogging voice (“if you want to be a great blogger”).
How to leverage social media to grow your email list is posted at HubSpot.
Citing new research, Social Media Examiner posts nine reasons why your content isn’t shared on social networks.
SME also posts its list of finalists for its top 10 small business Facebook pages for 2011.
Finally, Jay Baer posts a social media events calendar and advice guide at Convince and Convert.
- Advertising Age’s Digital Conference West is scheduled for September 20th in San Francisco.
- Social Media Examiner’s Facebook Success Summit 2011, an online event running from October 5th – the 25th.
- BlogWorld & New Media Expo, Los Angeles, from November 3rd – the 5th.