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Got value? It’s all about valuable content in this week’s latest and greatest web writing news. As Google’s Farmer/Panda update continues to reverberate throughout the SEO and search community, content marketers talk PR and reputation management, and social media marketers discuss social ROI and measure the relative value of its platforms.
HubSpot posts its own “inside story” on the $32 million investment from Google Ventures, Salesforce.com, and Sequoia Capital.
Top Rank posts 10 tips on adding content marketing to the mix.
The power of the press and public relations are addressed at CMI (how to mine the press for content), SEO Copywriting (how to create buzz for content via PR), and at David Armano’s Logic+Emotion blog (we’re all in PR).
Two notable articles about reputation management: Taking control of the online reputation of your business is at eMarketing and Commerce (eM+C) article (part 2).
Meanwhile, Google’s announced that its Instant Previews feature is now available on Android (2.2+) and iOS (4.0+).
SEO & Search:
Eric Ward shares his broad and deep perspective of the whole farmer/panda issue at Search Engine Land.
eConsultancy posts an interesting read (study) on how social media and SEO are grossly undervalued (and paid advertising overrated) and Lee Odden of Top Rank lists a compilation of their posts on the integration of SEO and social media.
SEO Book boasts a smart read about content quality and productivity (skyrocketing productivity by trimming the fat from your content consumption).
An unlikely alliance: paidContent reports that Microsoft and Google have teamed up to go after an aggressive mapping “patent troll,” called GeoTag.
Social Media Marketing:
CNN Money.com posts Fortune’s full list of the world’s top 50 most admired companies in 2011, based on its survey of business professionals. (Take a wild guess, which is #1?)
Brian Solis has announced the release of his revised and updated Engage, and Webbiquity releases its List of Corporate Social Strategists for 2011, the Twitter edition (to augment its original list, limited to LinkedIn).
HubSpot posts a study showing that LinkedIn is more effective for B2B companies, while Facebook is a better platform for B2C.
Social Media Examiner reports on the Facebook changes, Google’s socially enhanced user profiles, and more in its weekly news (ending March 4th).