The proverbial fridge full of yummy Thanksgiving leftovers feed this week’s Web writing news: Black Friday and Cyber Monday stats highlight content marketing discussions, SEO and search professionals talk analytics, while social media marketers buzz about Facebook and blogging. Substantive food for thought and delicious resources for the smart marketer await you…enjoy! And please pass the salt, but hold the pepper… spray!
Citing stats from comScore, eMarketer reports e-commerce spending went up 15-percent in November, with Black Friday sales claiming a year-over-year 26-percent chunk of the overall gain.
HubSpot posts seven “fascinating” Black Friday infographics (they are intriguing).
Retail Online Integration (ROI) reports on Cyber Monday’s sales surge.
A timely (yet old-school) e-commerce price list strategy to drive sales is laid out by Heather Lloyd-Martin in her latest video how-to at SEO Copywriting.
An insightful read, “Personalization as web marketing’s holy grail,” is posted at Website Magazine.
And now video content marketing’s “holy grail”? Jeff Bullas discusses the four key elements for a viral video at his blog.
Speaking of video, eMarketer reports on 2012 U.S. ad spending growth trends, where video leads other platforms with a projected 43.1-percent increase.
A helpful post on copyright fair use and how it works for online images is at Social Media Examiner.
Seth Godin posts “Please consider Weird” in discussing his new book, We Are All Weird.
Content Marketing experts (21 of them) share those things they wish they had known when they got started at Content Marketing Institute.
Susan Misukanis posts five content marketing tips to inspire prospects to convert (via a turkey wishbone analogy) at Top Rank.
Magdalena Georgieva shares five ways to re-package your existing content during this busy holiday season at HubSpot.
Amy C. Teeple reminds you to take care of your existing clients during these busy times (and shares smart web writing tips) via SEO Copywriting.
Tom Pisello posts four ways to optimize content for the economy-focused buyer in 2012 at Content Marketing Institute.
Also at CMI: some 42 content marketing commandments for inspiration and focus in 2012.
So what is your 2012 content (and social media) marketing prediction? Respond by December 8th to Joe Pulizzi via Junta42
- Langley New Media’s 2nd Annual Content Marketing Retreat is scheduled for January 26th and 27th in Langley, Washington (state).
- iMedia Connection’s (Iconic) Branding Summit is scheduled for February 5th thru the 8th at Bonita Springs, Florida.
SEO & Search
Josh McCoy goes “Beyond SEO: Retaining the Visitor” at Search Engine Watch.
An “under-the-hood” peek at Google is presented via infographic at Search Engine Journal.
George Aspland posts part 2 of his series on organic SEO, with a how-to on prioritizing keywords based on your (organic) competition, at Search Engine Land.
Bill Slawski takes on the subject of being trusted by Google at SEO by the Sea.
Seth Godin posts a great read on surviving Google (“When Google comes calling…”) at his blog.
Justin Briggs reports that Google’s been building an implicit social graph that influences rankings at SEOmoz.
Four critical ways that Google+ is changing search are discussed at HubSpot.
Kristi Hines posts what Google Analytics is hiding from you at KISSmetrics.
“SEOnomics” (A New Way of Thinking About SEO for Business) is posted at Search Engine Land.
Glenn Gabe gives two examples (case studies) of how one line of messed up code could kill your SEO at Search Engine Journal.
SEO for images is addressed at Search Marketing Sage.
SitePro News posts five “easy” ways to override Google’s geo-location results.
Aaron Wall discusses the “Walmartization” of the Web (literally)” at SEOBook.
Following up on his post on human evaluators, Bill Slawski posts how automated evaluations might determine Google search rankings at SEO by the Sea.
Rick DeJarnette posts that while manual link-building is difficult, there are no shortcuts to value – at Search Engine Land.
Rand Fishkin’s “Whiteboard Friday” presentation concerns using emails to build links, at SEOmoz.
Search Engine Watch reports the latest data on the impact of Google’s SSL encryption of data, now down to about 9-percent of search traffic.
So which is better for SEO: user-centered or usage-centered design? Posted by Shari Thurow at Search Engine Land.
Events: Search Marketing Expo (SMX) West 2012 is scheduled for February 28th – March 1st in San Jose.
Social Media Marketing
Facebook’s revamp of its Insights headlines Social Media Examiner’s weekly news.
Why your small biz ‘s G+ efforts must be unique and visual: Smart read by Shira Lazar at Entrepreneur.
Five “awesome” examples of engaging social media campaigns are posted at HubSpot.
A destined match: Klout and Google+ have hooked up, as Klout posts with “Do you have Google+ Klout?”
Lee Odden discusses the “dynamic duo” of SEO and social media for business blogging at Top Rank.
eMarketer discusses how blogs influence purchases and brand recommendations.
HubSpot shares 11 safeguards to prevent business blogging embarrassment.
Four strategies for engaging Facebook fans (no matter how “unsexy” your brand may be) are discussed at KISSmetrics.
Facebook lists the most-shared media articles on its platform in 2011.
Speaking of Facebook, Mark Zuckerberg’s latest concession to privacy gaffes is posted at the Facebook blog.
Michael Stelzner interviews Jesse Stay on his new book, “Google+ for Dummies,” at Social Media Examiner.
More dummies: Donna Gilliland reviews the new (9-books-in-one) book, “Facebook Marketing All-in-One for Dummies,” also at SME.
So does your company still not get social media? at Sexy Social Media.
Citing the example of London’s 2012 Olympics, eConsultancy posts how to stretch your sponsorship budget via social media.
Chris Brogan shares an intro/retrospective on how he found his focus
iMedia Connection posts the ambitious “How to be a rock star on 8 social media platforms.”
And finally, Heidi Cohen posts “5 Don Draper Mad Men Quotes That Still Resonate Today.”
- SMX Social Media Marketing is just around the corner, December 5th and 6th, in Scottsdale, AZ.
- Social Media Examiner’s online Small Business Success Summit 2012 will run from February 1st through the 23rd.
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photo credit to: Muffet