In this week’s latest and greatest web writing news, you’ll find: select tributes to the late Steve Jobs, Apple co-founder, as well as an infusion of mobile marketing advice, real-time content and blog optimization tips, the ongoing hybridization of search and social media, and all matter of things SEO. Enjoy these bookmark-worthy web gems…
There were a plethora of posts about the late Steve Jobs. Here are a few of the more notable ones:
ClickZ posts “The Brilliance of Steve Jobs: A Tribute.”
Social Media Examiner’s weekly news features “How Steve Jobs Changed the World.”
Melissa Fach gathers answers from search industry leaders on how Steve Jobs has changed their lives: at Search Engine Journal.
Jay Baer discusses real-time content optimization using the new “Inbound Writer” tool, noting impressive results at Convince and Convert.
Neil Patel posts four ways to harness the power of real-time analytics at Kiss Metrics.
Joe Pulizzi posts that Google will be the largest content producer in three years: at Junta42.
Ian Lurie shares an awesome list of 39 blogging tips at Conversation Marketing.
Lee Odden posts six ways to leverage questions for blog content (and SEO) at Top Rank.
Michael Gray asks Who Are You Writing Blog Posts For?
And what happens when you lose your love of blogging? asks Mack Collier.
Tracy Gold posts 10 tips for corporate bloggers (“What Makes a Good Blog Post”) at Content Marketing Institute.
Kristi Hines posts a quick guide to writing great blog posts for businesses at Vertical Measures.
Robert Bruce posts “why content marketing doesn’t suck” (it works) at Copyblogger.
Four content creation lessons that marketers can learn from journalists are posted at HubSpot, as are 20 variables that every marketer should be testing.
Hugo Guzman posts the question that every enterprise brand should be asking (“what’s our verb?”).
Marketing Sherpa posts a case study in mobile marketing, on how Redbox drove 1.5 million texts and added 200,000 mobile participants in 10 days.
Jakob Nielsen posts a smart read on writing content for the mobile platform at his Alertbox.
Social Media Examiner posts nine tips for optimizing your website for mobile users.
Heidi Cohen posts 13 content options to support purchases at Content Marketing Institute.
Sonia Simone posts “the firefly guide” to producing more creative content at Copyblogger.
Marketing Sherpa’s weekly research chart features the most challenging marketing-sales funnel processes for B2B marketers.
SEO & Search
Citing comScore data, Mashable reports that iPads are now driving more web traffic than iPhones.
In a related post, how the rise of mobile devices has affected spending on (paid) search is discussed at Search Engine Land.
Yet other comScore data, reported at Search Engine Land, shows that Google has gained in search market share while Yahoo has fallen to its lowest level ever.
Michael Stelzner interviews Google’s Avinash Kaushik on how Google Analytics is impacting businesses, at Social Media Examiner.
Lee Odden posts “The Evolution of Google is an Evolution of SEO and Content Marketing” at Top Rank.
Content Marketing Institute posts “Where and When Your Keywords Really Matter for Content Marketing and SEO.”
Jill Whalen discusses “Why SEO in All the Right Places Doesn’t Cut it Anymore,” at High Rankings Advisor.
Gaining a deeper understanding of SEO terminology is posted at Level 343.
HubSpot posts an excerpt from its newest e-book, discussing nine “must-haves for the perfect landing page” (and offering a free download of the e-book).
Michael Gray posts why rank-checking isn’t critical (at least, for him).
Search Engine Watch posts “Successful SEO Tactics: Reporting and Analytics.”
Angie Nikoleychuk pens a wicked-smart read on the dubious ROI of link bait creation, at SEO Copywriting.
An experiment in which type of link anchor text is most effective is posted at SEOmoz.
Interesting read on clickthrough rates (“The Clickthrough Rate Equation in Organic Search”) is posted at Search Engine Land.
Ten steps to a successful SEO migration strategy are shared by Ray “Catfish” Comstock at Search Engine Watch.
Social Media Marketing
eMarketer posts survey data showing that social media marketers worldwide feel that having a social media presence is more important than social media advertising.
Tom Pick posts “What is Web Presence Optimization and Why Should I Care?” at Webbiquity.
ClickZ features a guest post by Lee Odden, “15 Questions for Social Media Marketing and Measurement Success.”
Flickr boasts that it has hit the milestone of 200 million Creative Commons photos, making it the largest CC repository in the world.
VentureBeat reports that Google has acquired Twitter statistics startup Social Grapple (possibly to bolster its Google+ analytics tracking abilities?).
Nickolay Lamm posts “How Your Brand Can Become a YouTube Celebrity” at Jeff Bullas’s blog.
Derek Halpern posts “How to Craft Contagious Content” at social triggers.
So does online buzz equal real-world ratings? At GigaOm (online video news).
Jay Baer most favorably reports on the Twitter add-on Buffer for scheduling tweets, posting that the increased tweet volume drives results, at Convince and Convert.
On the other hand, Ross Hudgens posts “We Need a ‘Big Red Button’ for Tweet Schedulers,” citing the scheduled tweet disconnect when Steve Jobs passed.
Jeff Bullas discusses the three content types that drive the most interaction on Facebook.
What the “new Facebook” means for local marketers is posted at All Facebook.
Kristi Hines posts a how-to on optimizing seven popular social media profiles for SEO at Search Engine Marketing Group.
Shelly Kramer reviews “Nexercise,” describing it as “the perfect match of gamification and social media,” at V3 Integrated Marketing.
Finally, three steps to create a global social media content plan are shared at Top Rank.
photo courtesy flickr – Opals On Black