Daily SEO copywriting candy: February 27, 2009

weekend news

TGIF! The good news is that I’m winning the battle over this nasty cold that’s had me down and out most of the week. More good news, the weekend is upon us! Even more good news, it’s raining — which means it’s getting warm! And still even more good news, I really don’t have any other news, and you know what they say about no news… so let’s just dive right into your SEO copywriting candy :)

  • According to Joe Pulizzi, founder of Junta42, “Even in tough economic times, money is still flowing into content marketing initiatives.” Well that sounds like good news! Read what he has to say in his article, Recession or not, marketers still investing in their own content.
  • Are you writing for a new generation? I don’t know about you, but I’m still trying to figure out exactly which generation everyone fits into, myself included. Here’s an interesting article on Marketing to Generation G. Oh, and if anyone has a flowchart to share on all the different generations, that’d be great, too ;-)
  • Written content has clear benefits over video, SEO being among the obvious. But don’t brush off the idea of video content on your site just yet. You can write content to lend itself to video, screen casts or any other visual media for that matter.

Daily SEO copywriting candy: February 26, 2009


Woot! Only two more sleeps ’til Saturday :) Two more solid sleeps for me so I can kick this winter bug in time for … wait for it … my return to the ice! Some of you might know about my former life as a competitive and professional figure skater. If you didn’t know, well now you do! Anyway, those days are long, long behind me in a galaxy far, far away – in fact I haven’t laced up in, umm, it must be nearing five years now.

So go ahead and ask, “OK, Aimee, what does all this have to do with SEO copywriting?” Honestly, not much. But my plans to return to the ice sparked something inside me; a renewed enthusiasm for the simple pleasures in life, and the realization that life is too short not to celebrate even the smallest successes.  So I went out in search of others taking the time to celebrate the small stuff. Enjoy!

  • Congrats Marketing With Meaning on for being listed as the #1 Content Marketing blog by the Junta42 organization.
  • Google is still growing: according to a recent Hitwise report, Google is up 6% from last year’s Jan 2008 report. No small victory should go unnoticed, check it out!
  • Good news for the Internet industry: CMO survey confirms online still growing. The CMO survey is a poll of 581 U.S. marketing executives conducted in February 2009, and its findings are rather interesting. Check it out for yourself.

Daily SEO copywriting candy: February 25, 2009

dreamstime_4813285‘Sixty-eight percent of speech-watchers questioned in a CNN/Opinion Research Corp. survey said they had a very positive reaction, with 24 percent indicating that they had a somewhat positive response and 8 percent saying they had a negative reaction.” ~~ cnn.com

No matter what your thoughts and opinions on President Obama’s speech last night (and don’t get me wrong, we want to hear them!), the message was loud and clear: American’s are in a deep recession and Obama has plans in place to pull them out. An over-simplified statement on my part, yes, but true nonetheless. So let’s take a quick look at how the recession has been affecting the search world. And feel free to share your story, too, tell us how the recession is affecting your business.

  • comScore, Inc. has released a really interesting analysis showing the “changes in Americans’ searching behavior resulting from the economic downturn.” The stats don’t lie, check it out for yourself.
  • 3 Reasons SEO Copywriters Thrive During a Recession. Sounds great in theory, but are we really “thriving” as SEO copywriters? That’s a bit of a stretch, I’d say, but tell me what you think.
  • “Most people would agree that organic search marketing can form a solid foundation for future income,” says Duane Forrester, who sits on the Board of Directors with SEMPO. In this article, he also talks about how the recession will likely last well into 2010. So my question is this: when companies are planning their marketing budgets during a recession, how far into the future is too far?

Daily SEO copywriting candy: February 24, 2009

debate-apple-orangeGood morning! You may have wondered where I was yesterday. Sadly I was bundled up with the sneezing, sniffling, coughing, aching, fever … well, I was nursing a cold. But I’m back on my feet today and I have lots of very cool stuff I want to talk about this week, so let’s get to it. Today is all about the ongoing debates on SEO content and strategies. Don’t be shy, feel free to weigh in on these debates and share your opinions!

  • Lee Odden posed a content strategy question to our very own Heather Lloyd-Martin in his recent article, “A Strategic Approach to Internet Marketing with Content & SEO” The Question: What advice can you give companies that are looking for the benefits of an overall content strategy while enhancing search visibility through SEO? Check out Heather’s answer and read more Q&As from industry leaders.
  • Copywriting veteran Bob Bly says, “The question of long vs. short copy is one of those tiring arguments that never seems to quite get settled.” Read his recent blog post, “No One Reads Long Copy, She Says,” about the so-called proper length of a sales letter. What do you think — long or short copy?
  • Print media vs. online media … who’s winning the readership? Having started my career as a journalist before moving into the SEO copywriting world, I’ve been following this debate for years. Tipping the scales yet again, online media is outweighing print media. Learn how to make the switch from print to online in ClickZ’s article, “Ten Ways Online Media Planning Differs From Print.”

Daily SEO copywriting candy: February 19, 2009


Wow, where does the time go? I can’t believe it’s nearly Friday again so soon! Not that I’m complaining, mind you. I don’t have anything earth-shattering to share today, which I suppose is a good thing. No news is good news, right? So let’s get right to your daily SEO copywriting candy.

  • Unsupervised thinking … anyone heard of it? Learn how to create marketing content that helps guide the thinking of prospects over the long term of a complex sale. This article gives some good tips, check it out and share your ideas with us, too.

  • To some, coming up with new blog ideas can seem like a daunting task. Sometimes you feel as if you’ve drained the pool, which can leave you in a funky state of frustration – we’ve all been there. If you need some inspiring reasons to plow through the writer’s block, Build a Better Blog has a great article called “I Love Blogging…Let Me Count the Ways.”
  • Speaking of writer’s block, Mark Nagurski of Really Practical Marketing talks about “Finding Inspiration for your Content.” His suggestions aren’t rocket science…and that’s what makes them so brilliant!

Daily SEO copywriting candy: February 18, 2009


Another Wednesday is upon us already! Wow, gotta love the short work week :) In today’s daily SEO copywriting candy, we’re taking a peek at some new SEO marketing tools. Take a look for yourself and let us know what you think of them! Enjoy.

  • You’ve heard us say it before, and we’ll say it again: the success of any organic search marketing campaign begins with quality keyphrase research. Wordtracker has unveiled a new look, and now existing customers can check out the new dashboard and give feedback. I love it … what do you think of it?
  • Seoquake is another new tool to help with SEO initiatives. For Mozilla Firefox and for Internet Explorer,  Seoquake lets users “obtain and investigate important SEO parameters of the internet project under study on the fly.”
  • Scout Labs has also just released a new piece of software that “allows marketers and their agencies to track conversations about their brands across the Web through one interface.”  Check out the automated buzz measurement tool for yourself and let us know what you think.

Daily SEO copywriting candy: February 17, 2009


Welcome back to the real world — and a happy belated Valentine’s Day, President’s Day and Family Day to my fellow Canadians. Let’s dive right back in with some SEO copywriting candy :)

  • Recession Proof Search Engine Optimization Tips: There has been some recent buzz on certain SEM channels about future difficult economic times calling for SEO to be taken back to the basics: “Textbook SEO.” On the flip side, some are also saying that “effective SEO in any economic environment means getting more creative, not mundane.” What do you think — back to basics, or forward-thinking creativity?
  • Speaking of the recession, I found a very interesting article with some staggering statistics about media budget cut backs. According to Rupal Parekh, “The List of Those Cutting Marketing Budgets Reads Like a Roll Call of the Top Advertisers. Worse Still, No One Expects It to Get Better Anytime Soon.” Read about it in Advertising Age.
  • We’ve been hearing and talking a lot about social media lately. It’s all the rage. Still, I’m certain there are a ton of folks out there who aren’t quite sure what it’s all about, or how to use it as a marketing medium. Worse, I have a feeling that far too many are embarrassed to admit they don’t know! It’s OK, you’re not alone, read Social Media Marketing (SMO) 101, Part 1 by Ron Jones of SearchEngineWatch.

Daily SEO copywriting candy: February 12, 2009

It’s almost Friday…and it’s almost Valentine’s Day! Now I know that there are mixed feelings among the masses (and by masses I mean single vs. couples). But I say we should all take a moment to celebrate no matter what our relationship status. C’mon now, it’s February and there isn’t much else going on, so it’s a good excuse to eat chocolate and have a few well-deserved cocktails. Indulge, you’ve earned it!

And now for your daily SEO copywriting candy:

  • Building new content pays…but how much? Is it social media? Is it a blog site? Is it a pyramid scheme? I’m not entirely sure yet, but a friend recently sent me an invitation to MyLot, which claims to reward its users monetarily. Sounds simple enough, but if something sounds too good to be true, it probably is, right? Tell me what you think, I’m curious to hear what others have to say.
  • “It’s a fun time to be a writer,” according to Kevin Ryan of Search Engine Watch. In his recent article, Top 5 SEM Industry Frustrations, Ryan says, “Search marketing is up; the rest of the world is down.” Does that mean that the declining economic state of America is actually helping the search marketing industry? Does that sound bass-ackwards to you?
  • Sex sells! Well of course it does. Read how British lingerie maker Agent Provocateur, through agency StrawberryFrog, has been using Twitter, social media, blogging and Web vids to promote frilly under-things in time for Valentine’s Day.

Daily SEO copywriting candy: February 11, 2009

perfumeHappy hump day! I find myself focused on the entertainment industry this week, first with the Grammy’s last Sunday, and now as I anxiously await the return of Jason  in the Friday the 13th remake — I’m very excited! You guessed it, I’m an 80s kid and I just can’t help myself when it comes to cheesy horror flicks. We bought our tickets online and we’re rarin’ to go!

So today I thought I’d touch on some entertainment industry marketing news. Enjoy!

  • Passion Fragrance teams up with Daytime Soap … here we go again! What’s up with the sudden onset of daytime soaps teaming up with marketing moguls? Campbell’s teamed up with All My Children last fall, and now Liz Taylor’s perfume, Passions, teams up with the daytime show of the same name. Are we seeing a trend?
  • And the Shorty goes to … even Twitter has it’s own awards ceremony now! The first annual Shorty Awards will honor users of the 140-character tweet medium Wednesday evening in Brooklyn. I suppose more than doubling your traffic in the last six months of 2008 calls for celebration — and awards, evidently. Will the acceptance speeches be delivered in the form of Tweets?

Daily SEO copywriting candy: February 10, 2009

jellybeanThis just in: It’s a balmy +8 degrees in Southwestern Ontario.

And now we go to Asian reporter Tricia Takanawa for an exclusive look inside the online marketing world of search engine optimization.

Oh dear, I’m losing it. You know you have a hardcore case of the “Februarys” when you start mocking and mimicking the Family Guy news team. I’m just in such a happy, smiley mood. But I digress ;-) Back to reality, here are today’s top picks — enjoy!

  • Cheetos Boredom Busters: Blog visitors will notice a plethora of Cheetos-related content over the next six weeks thanks to Federated Media. Nine selected blogs will take part in the Cheetos sponsorship program created to promote the concept of having more fun at work. Have you seen them on Boing Boing, Mashable or Indy Mogul? Tell us what you think about the Cheetos “distractions/time-wasters.”
  • Which Headline Works Best? Ah yes, as marketing writers we’re always seeking to compose that perfect headline. We push boundaries, we test headlines, we measure results. It’s a work in progress. Read Bob Bly’s latest blog post and share your thoughts on which of the two headlines works better.
  • 25 Random Things About Search Marketing — I love it! In keeping with my own parody theme, check out David Roth’s recent Facebook spin-off  of the 25 Random Things game, which, as he says, “is plaguing the social media-sphere.” You’ve been tagged!