There are some times when we’re a little too in love with our own copy.
As a consultant, I’ve had to gently tell clients why their baby (their site copy) is ugly. Some nod and tell me that they already know. Others are amazed I’d feel that way. Their website could have the most boring B2B content in the world and I’d still hear, “It can’t be that bad. Can’t you just fix it up?”
No. No I can’t.
Whether you work in-house or freelance, you’ve probably faced the same situation. The challenge is, sometimes clients don’t listen to your recommendations. They need proof that their content may not be the best.
These three tools will help provide the proof you need.