Should You Change Your Copy? These 3 Tools Will Help You Decide

There are some times when we’re a little too in love with our own copy.

As a consultant, I’ve had to gently tell clients why their baby (their site copy) is ugly. Some nod and tell me that they already know. Others are amazed I’d feel that way. Their website could have the most boring B2B content in the world and I’d still hear, “It can’t be that bad. Can’t you just fix it up?”

No. No I can’t.

Whether you work in-house or freelance, you’ve probably faced the same situation. The challenge is, sometimes clients don’t listen to your recommendations. They need proof that their content may not be the best.

These three tools will help provide the proof you need.

Read more

Talking International SEO with Gabriella Sannino

For international SEO, think globally but write locally!

If you’re at all familiar with international SEO, then you’re most likely familiar with Gabriella Sannino.

Gabriella is the owner of Level 343, an international marketing and SEO agency based in San Francisco. She has worked in marketing and multi media for over 20 years, starting out as a Web developer in 1994 when she founded Level 343.

In the ensuing years Gabriella donned many hats, including research and development specialist, brand strategist, and creative director before deciding to specialize in international marketing and SEO in 2005.

We were fortunate to grab some time with Gabriella to ask her about her experience with international SEO, and to share her insights into this somewhat rarified field.

Read more