Looking to take your SEO writing knowledge up a notch? These advanced tips will help!

Content Marketing Metrics to Measure Success

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In today’s tight economy, measuring and proving ROI is more…

Analytics Tell a Story: Understanding Basic Data

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Previously, I wrote a post here, on the SEO copywriting blog…

Target Your Web Copy with an Ideal Customer Profile

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There’s something at the center of every great web copy page.…

How to Write for Google's Expanded Site Links

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Greetings to you! Today, Heather addresses how to write for Google’s…

On-Site SEO: Optimizing for User Intent

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User-intent plays a huge role in SEO. Understanding why someone…

Your Site's Been Found: So Now What?

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Congrats! Your site's been found: so now what?  Well, for…

Google Circles and the Future of SEO Copywriting

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"Circles, my head is going round in circles" -  Circles, by…

The Trouble with "SEO Copywriting"

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The trouble with the term "SEO Copywriting" is that so many…

Did Panda Kill SEO Copywriting?

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I didn't know that one of Rand Fishkin's Whiteboard Friday videos…

5 ways to use analytics to find content marketing opportunities

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Eggheads. Geeks. Socially challenged. These are the stereotypes…