Many writers, one voice – it IS possible
Your in-house marketing team may consist of several copywriters…
Are your complimentary services free? Understanding word choice
During some recent holiday travel, I saw this sign in the San…
Step away from the thesaurus!
Although it's true that synonyms are an SEO copywriter's friend,…
Write for Humans and Robots for Best Search Results
I'm not an SEO expert. I don't even play one on TV.
But I…
Take your content marketing to the Super Bowl
If you follow the NFL, you know that the Seattle Seahawks and…
Be SMART and scrap the resolutions
As 2013 winds down, you may find yourself reflecting on the…
I can't read this
This isn't something that I want to admit, but I need new glasses.
Each…
How Google Attempts to Understand What a Query or Page is About Based Upon Word Relationships
A little crunched for time, and feeling both hungry and lazy,…