Link Building for Content Marketers: Interview with Debra Mastaler

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Around 16 years ago, I met Debra Mastaler, founder of Alliance-Link…

Why Incubation Time Makes You A Better Writer: Tips from Henneke Duistermaat

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Have you wondered why your blog post titles are falling flat,…

On Viral Headlines & Bad Listicles: Interview with BuzzSumo's Steve Rayson

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Since our first interview with Steve Rayson in June 2015 --…

SEO via Media Relations with @SpinSucks Gini Dietrich

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You've most likely heard of Spin Sucks and the force behind it,…

Does Your Writing Make Your Clients Money? With Brian Massey

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Brian Massey is known as “The Conversion Scientist” for…

2012's Top-10 SEO expert interviews

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For us, 2012 was a year enriched with conversations with some…

Interview with Ken Lyons of Measured SEM

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Ken Lyons has been in Internet marketing for more than seven…

Interview with Lee Odden, CEO of TopRank Marketing

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I've had the pleasure of speaking on many panels with the wonderful…

Interview with the Conversion Scientist, Brian Massey

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Brian Massey is the Conversion Scientist at Conversion Sciences…

Case Study: How SEO Copywriting Helped One Small Business Owner Stretch His Marketing Dollars

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When Dan Walton, co-owner of the Portland, OR based Pilates studio Studio Blue launched his Website in 2007, he faced a frustrating problem. “I Googled “Portland Pilates” and my site didn’t come up,” said Walton. “Other studios were showing up in the top ten results.” Walton – who isn’t a computer geek and didn’t know anything about search engines – decided to take matters into his own hands. The Pilates instructor learned about search engine optimization (SEO), took a SEO copywriting training course, and learned how to write copy that gets better search engine rankings. Now, Walton’s site appears in the top 10 of Google for keyword searches like “Portland OR Pilates” and “Pilates mat classes” – and he estimates getting at least five new clients a week from his Website.