SEO content marketing roundup, week ending April 24th

Influence is the watchword in this week's online marketing newsGot influence? Perhaps even thought leadership? In this week’s latest and greatest online marketing news, influence and thought leadership thread their way through content and social media marketing discussions, while Google negatively influences the SEO and search industry.

Other highlights include B2B marketing, Facebook’s new mobile design for business pages, Twitter’s keyword ad targeting, and the “failure” of social media for small businesses.

Meanwhile, SEO and search marketers are crying foul over Google’s removal of yet another useful tool, related searches, as well as its depletion of organic traffic via its Knowledge Graph and Google Maps.

Enjoy this week’s picks!

Content Marketing

Ian Lurie shares his University of Washington Web Council presentation with “Weird, Useful, Significant: Internet marketing in 2013” at Portent.

Joe Pulizzi discusses “12 Roles Essential to the Future of Content Marketing” at Content Marketing Institute.

Tom Pick compiles and reviews “33 Phenomenal Content Marketing and Copywriting Guides and Tips” at Webbiquity.

Joe Lazauskas posts “Why Smart Brands Are Breaking the First Rule of Content Marketing” at Contently’s The Content Strategist.

Chantielle MacFarlane posts “Don’t Let Your Content Marketing Hit A Wall” at Unbounce.

Danny Brown’s The Sunday Share features a SlideShare presentation by John Lane of Centerline Digital, “Content Marketing Art of War,” featuring case studies “on how brands are adapting to the new content-driven marketplace.”

Angie Nikoleychuk continues her Content Criminal Minds series with “Content Criminal Minds: Fast & easy ways to streamline your content strategy” at SEO Copywriting.

Shelly Bowen posts a “Content Strategy Spring Cleaning Checklist” at Pybop.

Jason Hirthler discusses “Seven Essential Skills for the Content Strategist” at MarketingProfs.

Mike Pantoliano posts “Measuring and Increasing the ROI of Your Content Resources” at SEOmoz.

Jenny Halasz discusses user search intent with “The Informational Content Advantage” at Search Engine Land.

Bob Geller posts “How to Curate Content Like a Pro” at WindMill Networking.

Reporting from PaidContent Live 2013, Eliza Kern posts “5 startups changing the way the news business delivers content” at paidContent.

Anthony Kosner posts “What Publishers Can Learn from Google’s Patented News Article Rankings” at Contently’s The Content Strategist.

Celina Jones posts “Is your Content Boring? 8 Types of Content Every Business Should Consider Publishing” at Jeff Bullas’s Blog.

Ginny Soskey posts “7 B2B Companies to Admire for Exceptional Visual Content” at HubSpot.

Lee Odden discusses holistic B2B marketing with “Drive More Demand for Your B2B Business with Optimized & Socialized Content Marketing” at TopRank.

MarketingProfs’ sponsor, Optify, has released its 2012 B2B Marketing Benchmark Report, available as a free download.

Citing a recent study of U.S. B2B marketers, Vahe Habeshian  reports “B2Bs Struggling With Online Marketing Mix; Sales Cycle Gets Longer” at MarketingProfs.

MarketingSherpa’s weekly research chart, based off its 2013 Marketing Analytics Benchmark Report, looks at the most frustrating challenges with marketing analytics in 2012.

Frank Strong discusses “Five Ways to Inspire a Culture for Content Marketing” at Spin Sucks.

Carl Friesen posts “Thought Leadership Strategy: 3 Ways to Leverage Live Event Content” at Content Marketing Institute.

Mitch Joel posts “Die, Thought Leaders, Die, Die, Die…” at Twist Image’s Six Pixels of Separation.

Seth Godin posts “You don’t have to pander” at his blog.



SEO & Search

James Dohnert digests Google’s 31-percent increase in year-over-year Q1 revenue with “Google Reports $13 Billion in Q1 2013 Revenues” at Search Engine Watch.

Danny Sullivan warns site owners to pay attention to user-generated content on their sites, reporting “Google Hits Mozilla With Spam Penalty Over User Generated Content” at Search Engine Land.

Matt Cutts warns against uploading too much content at once in this Google Webmaster Help video.

AJ Kohn sounds off on Google for removing a valuable tool with “(Hulk Mad) Google Removes Related Searches” at Blind Five Year Old.

Ben Goodsell posts “SERP Conditioning: How Google Maps & the Knowledge Graph are Stealing Organic Traffic” at Search Engine Watch.

Tommy Landry posts “Semantic Web: Are You Taking Advantage of Semantic Search?” at Search Engine Journal.

Arnie Kuenn shares his PubCon NOLA presentation, “Social Media Influence on SEO,” at the Vertical Measures SlideShare channel.

Dan Barker shares “6 Free Realtime Google Analytics Dashboards” that work for any type of site, at his Notes.

A “Quick Guide to Universal Analytics for E-Commerce” is posted at Website Magazine.

Based on the SES New York 2013 session by the same name, Amman Badlani posts “Driving Consumer Insights With Mobile Analytics” at Search Engine Watch.

Benjamin Spiegel posts “Optimizing Videos for YouTube Search” at ClickZ.

Neil Patel posts “How to Effectively Build an SEO Campaign From The Ground Up” at Quicksprout.

Thom Craver reports “Google Site Speed Study Says the Web is Getting Faster” at Search Engine Watch.

Speaking of the need for speed, Andy Schaff posts “ They’ve gone to plaid” at Portent.

AJ Kohn discusses Google’s “internal metric” of search success with “(Why You Need To Understand Google’s Obsession With) Time To Long Click” at Blind Five Year Old.

Brian Dean compiles an ambitious “Google’s 200 Ranking Factors: The Complete List” at Backlinko.

Heather Lloyd-Martin posts “SEO Copywriting Checklist: Don’t neglect your keyphrase research!” at SEO Copywriting.

Ruth Burr speaks to a holistic approach to keywords with her Whiteboard Friday presentation on “Keyword-Driven Personas” SEOmoz.

Sean Quadlin posts “Know When It’s Time to Delete Your Paused Keywords” at PPC Hero.

Emma North discusses “Why Landing Page Analysis Is The New Rank Tracking” at Koozai.

Jayson DeMers posts “[How To] Create Landing Pages that Convert & Rank Well in Search” at Unbounce.

Peep Laja discusses “5 Principles of Persuasive Web Design” at Conversion XL.

Alex Moss shares “5 Basic Tips to Improve WordPress for SEO and the User Experience” at Search Engine Watch.

Andres Isidoro posts “Public Relations SEO: How AuthorRank Can Help” at Spin Sucks.

Ted Karczewski shares “6 Authorship examples – including three businesses that get it” at Brafton.



Social Media Marketing

Pamela Vaughan posts “Facebook Launches New Mobile Design for Business Pages” at HubSpot.

“Facebook App Chat Heads” headlines Social Media Examiner’s weekly news.

Gareth Morgan reports “Twitter Launches Keyword Targeting in Timelines” at Search Engine Watch.

Miranda Miller posts “Never Miss an Opportunity to Engage: Social Marketing Tools to Connect with Influencers” at TopRank.

Mark Schaefer posts “25 social media influencers Forbes ignored, and why” at Businesses {grow}.

Bill Miltenberg interviews Margot Sinclair Savell on measuring influencers with “Measuring Influence Requires More than Counting Social Media Followers” at PRNews Online.

Cotton Delo reports “Tumblr Launches Mobile Ads…In Big Revenue Push” at Ad Age | digital.

Tomer Cohen posts a video featuring LinkedIn’s new mobile app, “A New Mobile Experience Designed for the Everyday Professional,” at the (Official) LinkedIn Blog.

Josh Wolford reports “To Help Content Creators, YouTube Will Up Video Visibility on the Homepage” in its efforts to make its homepage ‘smarter,’ at WebProNews.

Mitch Joel addresses “The Failure Of Social Media” for “the vast majority of small businesses” at Twist Image’s Six Pixels of Separation.

Shanelle Mullin posts “How to Master Social Customer Acquisition” at KISSmetrics.

Danny Brown posts “Empathy is a Social Currency” at his blog.

Courtney Ramirez posts “How to ‘Spy’ Your Way to Better Social Media Writing” at WindMill Networking.

Mark Jackson interviews Rob Garner, VP at SEMPO and author of Search & Social, with “Search & Social Synergy: Build Buzz, Get Links, Grow Your Brand,” at Search Engine Watch.

John Paul Aguiar shares “11 Steps To Building Your Brand On Twitter” at his blog.

Drake Baer discusses “What It Means To Your Personal Brand When You Connect On LinkedIn” at Fast Company.

Jay Baer’s latest Social Pros Podcast features Dorie Clark, author of Reinventing You, with “How to Take Charge of Your Personal Brand,” at Convince and Convert.


  • BlueGlassX 2013 will be happening May 21st & 22nd in Los Angeles. As of today (April 24th), there are only 12 spots left!

(For an all-in-one listing and description of social media, content & inbound marketing events, check out Neal Schaffer’s “The 12 Best Social Media Conferences to Attend in 2013” at Social Media Today.)

photo thanks to PsJeremy

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