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The triad of content, SEO, and social is the common theme running through this week’s latest and greatest web writing news. Posts about crafting unique and compelling content, engaging the reader, creating social buzz, and ensuring optimization across the spectrum (wait, does Google like it?) dominate the blogosphere. Catch up with these choice selections…
Why nobody cares about your content (and what to do about it) is posted at Copyblogger.
Need more ideas? A Marketing Sherpa blog post suggests unlocking content from your emails and social marketing, and as for ROI, a Marketing Profs article details three steps to generating higher ROI from content marketing.
Ian Lurie shares his recent Search + Social presentation on content, SEO, and analytics at Conversation Marketing.
SEO & Search:
Citing Hitwise data, Search Engine Land reports that the Panda update has translated into a 40-percent loss in Google traffic for Demand Media’s sites.
Business Insider reports that the big G’s update is hurting many small businesses, and why Google needs to win in social (that nobody talks about).
Rand Fishkin shares a simple way to generate great, optimized content at SEOmoz.
Rand Fishkin’s latest whiteboard Friday (SEOmoz) presentation delves into correlation data for SEO and social media, while Stacey Acevero of PR Web posts reasons why social media is good for SEO at SEO Copywriting.
Social Media Marketing:
iMedia Connection posts the “secret source” of better brand engagement, and Social Media Examiner looks at how Cisco uses social media to connect with its customers via video interview with its social media marketing manager.
Finally, Jay Baer addresses the research value in the social media ROI equation.