The triad of content, SEO, and social is the common theme running through this week’s latest and greatest web writing news. Posts about crafting unique and compelling content, engaging the reader, creating social buzz, and ensuring optimization across the spectrum (wait, does Google like it?) dominate the blogosphere. Catch up with these choice selections…
Need more ideas? A Marketing Sherpa blog post suggests unlocking content from your emails and social marketing, and as for ROI, a Marketing Profs article details three steps to generating higher ROI from content marketing.
SEO and design mistakes that could mean trouble for your blog’s search rankings are posted at Kikolani, while HubSpot posts ways to optimize images for your site or blog.
Rand Fishkin shares a simple way to generate great, optimized content at SEOmoz.
Rand Fishkin’s latest whiteboard Friday (SEOmoz) presentation delves into correlation data for SEO and social media, while Stacey Acevero of PR Web posts reasons why social media is good for SEO at SEO Copywriting.
Social Media Marketing:
Lee Odden discusses social media for SEO versus customer engagement at Top Rank, and Michael Steizner posts how to humanize your company at Social Media Examiner.
HubSpot posts how to break through the social media clutter, and Marketing Profs posts three at-a-glance guides for mastering social media.
ZDNet posts the winners, losers, and surprises in the 2011 social networking battle via infographic, and Social Media Examiner discusses advertising on the big three platforms.
iMedia Connection posts the “secret source” of better brand engagement, and Social Media Examiner looks at how Cisco uses social media to connect with its customers via video interview with its social media marketing manager.
Social media “facts and figures” for B2B sales are posted at M3 New Media, and Lee Odden shares five substantive reports on 2011 B2B social media marketing and new media trends at Top Rank.