Feeling sociable? This week’s latest and greatest web writing news centers on being (successfully) social, as content and social media marketers talk blogging and community development, while SEO and search folks discuss Google’s social ranking factors and its latest attempt at being social… plus (+1) or minus (-1). Spread your social butterfly wings and investigate this week’s early spring blossoms…
So how do you define marketing? Great read by Lee Odden at Top Rank.
In a similar vein, C.C. Chapman (co-author of “Content Rules”) talks about why content curation is critical to business via HubSpot’s “Inbound Now” video “show.”
HubSpot also features a video interview with Guy Kawasaki, who shares content creation tips.
iMedia Connection features an article addressing what “audience development” really means to social media, digital, and content marketing.
Are digital marketers ignoring Baby Boomers? At their own peril: check out the stat’s at eMarketer, which also reports that ad dollars still aren’t following online and mobile usage.
Another definition, this time of “conversation marketing” is posted by Ian Lurie of Conversation Marketing.
So do you have Google’s trust? Check out this smart post at Brand Dignity (Brandignity).
Ragan.com further takes up (business) blogging with seven must-haves for a successful business blog, via guest post by Lee Odden.
Do you know how and what content your buyers consume? Smart post at Content Marketing Institute on understanding your prospect.
Mashable discusses the brewing war amongst industry heavies to replace your traditional wallet with NFC technology.
In the mobile marketing thread, iMedia Connection posts seven new ways that brands can go mobile.
A great example of direct, instant engagement with the consumer via mobile content is at Marketing Sherpa, citing the National Hockey League’s Calgary Flames and its fans.
Content Marketing Institute discusses five things you need to know about content strategy.
Finally, the need for (website) speed: Mashable reports on Google’s new tool for helping you increase page speed, and Conversation Marketing’s Ian Lurie reports that fast pages convert two times better than their slower competitors (based on his column at Search Engine Land, where he focuses on ways to speed up your website).
SEO & Search:
Google’s introduction of its plus-one (+1) feature (social recommendation “button” for saying “it’s pretty cool”) to search results (and eventually to sites themselves, says the big G) had all the SEO and search industry buzzing, with insightful posts and smart takes from:
Search Engine Land – Danny Sullivan likens Google’s +1 to Facebook’s “Like.”
Search Engine Roundtable – Barry Schwartz does a great job of summarizing the feedback from searchers, webmasters and advertisers, providing a brief video demo and links to relevant resources.
Weighing in on the recent Google initiatives, Eric Enge addresses post-Panda measurements of social engagement at Search Engine Land.
Finally, Eric Ward discusses how all those social likes, pluses, tweets, etc. may “cleanse the link graph” via Search Engine Land.
Ann Smarty reviews Alan Bleiweiss’ new ebook, “The Site Owner’s Guide to SEO for Content Writing,” at Search Engine Journal.
So is SEO going to be a costlier service (or, a more profitable profession) in coming years? Read about it at Search Engine Journal.
Social Media Marketing:
Vertical Measures posts how Twitter milestones are happening every day.
Top Rank’s Lee Odden discusses how B2B marketing can become more social.
Search Engine Journal posts how (some) PR people are “destroying social media,” B2B Marketing Insider posts “the end of social media,” and GigaOm discusses how newspapers still aren’t really “getting” social media.
How to grow a blog community with social media is the subject of Social Media Examiner’s Michael Steizner’s video interview with ProBlogger founder and author, Darren Rowse.
Business Insider posts a chart showing that – at least for now — social sites have little effect on where folks buy stuff online.
Meanwhile, Guy Kawasaki discusses how to launch any product using social media at Mashable.