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Psssst! Google has unveiled its secret to site indexing, while its paid ads continue to crowd out organic search results…This, plus what to expect from Google in its next update, how content marketers can woo visitors back to their websites, and how social media marketing’s trends and future are unfolding, dominate this week’s Web-writing news. Get out your crystal ball, wallet, and spy ring, and enjoy this week’s best of the web!
Introducing the first of a six-part series on how to better attract and engage with customers online, Lee Odden posts “Introduction: 6 Steps to Customer Life Cycle Optimization with Content” at Top Rank.
Wrapping up their five-part series, Level 343 posts “Measuring Metrics Walkthrough: KPIs, Benchmarks and Analytics.”
Miranda Miller shares no less than “88 Content Creation Ideas for Better Business Blog Posts, Images, or Videos” at Search Engine Watch.
Drew Conrad posts “The Three Most Underrated Internet Marketing Strategies of 2012” at Marketing Land.
Heather Lloyd-Martin shows how email newsletters can drive site traffic and social sharing with her Monday video post at SEO Copywriting.
Daniel Tynski asks “Are You Ignoring These Content Marketing Benefits?” at BlueGlass.
Stoney deGeyter posts the delightful “What the Old Testament Teaches Me about Web Marketing” at Search Engine Guide.
Bernie Thiel posts “Why Content Quality Matters: The 7 Hallmarks of Compelling Content” at Content Marketing Institute.
Amy Schmittauer shares “Curating Content with Social Media” via “Magnet Minute Video” at Business 2 Community.
Stacey Hood shares “5 Tips For Getting Customers Back To Your Website” at V3 Integrated Marketing.
Dude! Corey Eridon posts “10 Companies That Totally Nail Copywriting” at HubSpot.
Joe Pulizzi plugs Content Marketing World via an interview with Arnie Kuenn at Vertical Measures.
Marc Poirier posts “5 Digital Marketing Metrics That Matter” at Mashable (Business).
Lee Odden posts “Content Marketing 101 – Essential Questions & Answers” for beginners at Top Rank.
W. Jeffrey Rice posts Marketing Sherpa’s latest weekly research chart, depicting the popularity of email marketing outsourcing with “When is it time to hire out? Filling the gaps in email marketing for 2012.”
What email spam can teach you about copywriting is penned by Heather Lloyd-Martin at SEO Copywriting.
Michael Weiss posts “How to Help Your Brand Find Its Most Compelling Story” at Content Marketing Institute.
- Marketing Sherpa’s B2B Summit 2012 will be held in Orlando, August 27th thru the 30th.
- Content Marketing Institute’s Content Marketing World 2012 is scheduled for September 4th thru the 6th in Columbus, OH.
- iMedia Brand Summit is scheduled for September 9th thru the 12th in Coronado, CA.
SEO & Search
Referring to the same Google Webmaster Central blog, David Angotti posts “Google Webmaster Tools Add Advanced Site Indexation Information” at Search Engine Journal.
Eric Enge takes a seat on the other side of the interview table in an interview by Laura Crest on the present state (and likely future) of the SEO industry, at SEO Copywriting.
Lisa Buyer posts “Can the SEO-PR Love Affair Survive After Panda & Penguin?” at Search Engine Watch.
Intriguing: Jon Mitchell interviews Google’s lead product manager of its “Knowledge Graph,” Emily Moxley, with “How Google Organizes the World: Q&A With the Manager of Knowledge Graph” at ReadWriteWeb.
Aaron Wall takes “A Quick Look at Cell Phone SERPs & the Mobile Search Result Interface,” with some interesting stats, at SEO Book.
Oil Gardner posts an infographic depicting how “Paid Google Ads Punch Organic Search in the Face” at Unbounce.
Michael Gray shares “Tips to Prevent Negative SEO” at Graywolf’s SEO Blog.
John Doherty discusses “Smarter Internal Linking” at SEOmoz’s “Whiteboard Friday.”
Justilien Gaspard posts “Want Links to Your Website? Be Unique & Expand Your Marketing” at Search Engine Watch.
Kristi Hines shares “Signs That You Might Have an Unnatural Link Profile Punishable By Google” at SEO Gadget.
Ed Fry discusses – in a dramatic, illustrated way – how to “protect your marketing from Google” with “Outranking Google” at SEOmoz.
Neil Patel posts a good read covering the basics for beginners, with “4 Steps to Making Your Search Listings Stand Out on Google” at Quicksprout.
- SES (Conference & Expo) San Francisco is scheduled for August 13th thru the 17th.
- SMX (Search Marketing Expo) East is returning to New York, October 2nd thru the 4th.
- PubCon Las Vegas 2012 is on for October 15th thru the 19th at the Las Vegas Convention Center.
Social Media Marketing
So there! At Marketing Land, Pamela Parker posts “Google Nabs Wildfire Social Marketing Platform For Reported $250 million” – keeping with its tradition of simply “…purchasing companies that work with its competitors…”
Matt McGee reports “Instagram Hits 80 Million Users, Loses Access To Part Of Twitter API” (can’t find a friend with “Find Friends” tool), also via Marketing Land.
Jahnelle Pittman, speaking to Amazon’s internet dominance, posts “The Mother of Invention Had More Kids and They All Talk on Social” at Level 343.
Brian Solis posts “Finally, a look at the people who use Twitter” – full of notable stats & demographics – at his blog.
Dan Rowinski posts “Facebook’s 84% Problem,” referring to its heavy reliance on advertising revenue for 84% of its income, at ReadWriteWeb.
Miranda Green reports on Facebook’s newest ambition with “Facebook Teaming Up With Television to Become Your News Service” at The Daily Beast.
Greg Sterling posts “Developing Better Search A Key To Facebook’s Future” at Search Engine Land.
Jason Falls shares “5 Things You Need to Know About Facebook’s Edgerank Algorithm” at Entrepreneur.
Josh Constine posts “Facebook Unleashes Powerful Marketing Tool: Page Post Targeting By Age, Gender, Likes, and More” at TechCrunch.
Sarah Schager posts “Facebook Promoted Posts and Other Recent Updates of 2012” at Vertical Measures.
Michael Olson reports on “Social Login and Social Sharing Trends Across the Web for Q2 of 2012” at Janrain.
Heidi Cohen discusses “Social Media’s Future: 5 Important Trends” (citing research and providing charts) at her blog.
Ian Lurie shares his video/slide presentation from his seventh webinar, featuring a neat bundle of social media tools, with “Your social media routine” at Portent.
Corey Eridon shares great time-saving tips with “11 Ways to Make Social Media Marketing Less of a Time Suck” at HubSpot.
Brian Solis features his interview with Shira Lazer, “…one of the practicing pioneers of new journalism,” with video via “The Future of Media is Currently in Production.”
Robert Gembarski shares “Three Keys to Successful YouTube Marketing” at Branding Personality.
A completely different take on smm: Vibhu Norby posts “Why social media is endangering our future, and what we can do about it” at TheNextWeb.
Louise Julig profiles James Filbird of JMF International Trade Group with his “7 Steps to Building a Business Using LinkedIn” at Social Media Examiner.
- Social Examiner and the Online Marketing Institute will be hosting the live, virtual event, Digital Marketing Strategy Summit, September 17th thru the 28th ~ Save 20% with code SAVE20.
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image thanks to Cea.