SEO content marketing roundup, week ending December 7th

In this week’s Web writing news, the past year is coming to a close while a new year has yet to begin. Betwixt and between the 2011 retrospective and 2012 predictive musings are exceptional news and posts from all reaches of the internet marketing sphere: content, social, SEO and search. Transitional times can make for the most interesting discussions! Catch up with this week’s picks…

Content Marketing

Forget about Cyber Monday – according to comScore data reported by Greg Sterling, it was Cyber Week to the tune of $6 billion. Posted at Search Engine Land’s new sister site, Marketing Land.

So where do SEO and social media fit in your company? (Hint: it’s not about marketing). Via Lee Odden at Top Rank.

MarketingProfs offers a free download of the results of its second annual survey (in partnership with Content Marketing Institute): “B2B Content Marketing: 2012 Benchmarks, Budgets, and Trends.”

Heidi Cohen posts a chart showing the rise of B2B content marketing with the top content marketing metrics to track.

Featuring input from big companies (Coca-Cola, The Gap companies, and The Grammy Awards) iMedia Connection posts why 2012 is all about measurement.

Five keys to successful content marketing for small businesses are shared by Courtney Ramirez at SEO Copywriting.

Twenty CMI bloggers share their votes for the “must-see” content marketing posts of 2011 (from varied sites) via Michele Linn at Content Marketing Institute.

Five easy ways to jump start your content strategy are posted at inman|Next (Agent).

Wordtracker shares 63 conversion tips from speakers at the Conversion Conference (London).

Featuring a Marketo infographic, Content Strategy Hub posts that content marketing may eventually replace traditional advertising.

CopyPress discusses quantity vs. quality in content strategy.

Brad Shorr addresses content strategy within the design process at Smashing (UX Design) Magazine.

Joe Pulizzi addresses whether content marketing is an asset or an expense at Junta42.

Velocidi discusses mapping marketing content to the buyer’s purchasing journey as a framework for 2012 marketing plans.

Jeff Bullas posts part one (of two) of his beginners’ guide on how to video blog on a budget.

Five easy steps to better buyer profiling are posted at Content Marketing Institute.

Wrapping it up on a lighter note, Ian Lurie posts “Death of an internet marketer” at Conversation Marketing.


SEO & Search

Marty Weintraub posts “#WTF Factor: #SEO Analytics Survival In The Age Of Vanishing Keywords” at aimClear.

Eric Enge discusses keys to engagement, user generated content (UGC), and SEO at Search Engine Land.

Heather Lloyd-Martin posts the ultimate beginners’ guide on how to be an SEO copywriter at SEO Copywriting.

Neil Patel posts a great overview of all the major Google updates influencing rankings at Quicksprout.

Virginia Nussey addresses SEO strategy in light of Google’s 2011 algorithm updates (especially Panda and Freshness) at Bruce Clay.

Jill Whalen discusses 10 questions to ask new SEO clients at High Rankings Advisor.

Josh Giardino tells Google to “stop playing (the jig is still up!)” at Distilled.

Bill Slawski discusses Google’s latest antics and the costs and benefits of making changes at SEO by the Sea.

Aaron Wall posts an infographic depicting how Google killed longtail keywords at SEObook.

The biggest video SEO secret of them all (hint, YouTube) is shared at SitePro News.

Melissa Fach posts a video of Google’s Matt Cutts explaining cloaking at Search Engine Journal.

Mark Jackson discusses how SEO is both science and art is at Search Engine Watch.

Michael Gray posts when using microsites is a good idea at his SEO blog, while Bill Ross lists the top nine SEO reasons against building microsites at Linchpin SEO.

Nick Stamoulis discusses using SEO to connect with B2B decision-makers  at Search Engine Optimization Journal.

SEO Hacker posts how meta tags should be used for SEO.

Finally, Samir Balwani posts the ultimate small business website guide at sitefox.

Events: Search Marketing Expo (SMX) West 2012 is scheduled for February 28th – March 1st in San Jose.

Social Media Marketing

YouTube analytics headlines Social Media Examiner’s weekly news.

Cheryl Burgess discusses social media business trends for 2012 at Blue Focus Marketing.

Gabriella Sannino addresses your social footprint at Level 343.

Mark Schaefer posts the three developments that are sabotaging the social media movement at {grow}.

The top 10 social media “epic fails” of 2011 are posted at iMedia Connection.

Ashley Zeckman posts 20 social media do’s and don’ts at Top Rank.

HubSpot posts seven “silly” Google+ business page mistakes (to fix NOW).

Jeff Bullas shares nine steps to “compelling contagious content” for your social media marketing at his blog.

Eight small business social media tips from the pro’s are posted at Social Media Examiner.

Seven tips for better social marketing engagement (via the SMX Social Media Marketing Conference) are shared at Brafton News.

Sarah-Jayne Gratton posts the complete list of iPad tips, tricks, and tutorials at @GrattonGirls Space.

Will Google+ overtake Facebook? HubSpot posts the data behind the question.

Bill Slawski posts Twitter differences in different countries at SEO by the Sea.

Finally, Marketo shares a special report by Marketing Sherpa on CMO perspectives on social media marketing ROI. (The download is free until this Friday, December 9th, so act fast).

Events: Social Media Examiner’s online Small Business Success Summit 2012 will run from February 1st  through the 23rd.

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photo credit to: Smoobs



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