Let the games begin! In this week’s latest and greatest web writing news, the gloves come off and it is on: Google (seemingly) takes on black-hat SEO practices in a widely-publicized scandal while (actually) continuing to wage war on content farms, content marketing talks influence and smart branding strategy, and social media flexes its muscle with its growing role in business (and world affairs). It’s definitely not your daddy’s newspaper…catch this week’s picks:
The Latest Buzz:
The Dirty Little Secrets of Search was the headline of David Segal’s New York Times article exposing JC Penney’s black-hat SEO fail. Then came the fallout:
The latest? Retail Online Integration reports that both JC Penney and Google “have shrugged the whole thing off,” or at least the big G has minimized it. Hmmm.
Great analyses of the whole mess and lessons inherent are at WordStream.
Directly related to the subject of attracting readers, Conversation Marketing advises to write with personality and avoid being a literary prude.
And beyond attraction: Enchantment? In this Hubspot interview, Guy Kawasaki talks about how any business can enchant their prospects with their brand.
Email marketers will want to note this article at Marketing Sherpa about growing your list using social media, citing a study of KFC’s success in using a Facebook email sign-up form.
Decision overload: Neuromarketing addresses the interesting topic of “choice fatigue” and why this is an important consideration for all marketers.
SEO & Search:
Dealing with “findability disaster” in the way of combating negative content is the subject of this post at Website Magazine.
Understanding user behavior via analytics is the subject of this Level 343 article.
Social Media Marketing:
This post at Slate explores whether the valuations of social media companies like Twitter may be too high.
Mashable posts an insightful look into what stats actually drive Twitter’s trending topics.
Unmarketing posts a provocative piece on how we are killing Facebook, and Hubspot discusses Facebook’s new fan pages design and its decision to kill its markup language (FBML) in favor of iFrames.
Finally, Jeff Esposito posts 23 impressive social media facts (complete with sources) to share with executives.