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Wow! Where to start…This week’s latest and greatest internet marketing news is positively stuffed with industry trends, tools, analytics, resources, strategies, how-tos, tips and thought pieces. And let’s not forget events!
Perhaps it’s best to describe this roundup simply as a rich banquet featuring all your favorite online marketing entrées: SEO and search, content and social media (with events as the dessert). Meant to be savored and digested slowly, dinner is served – indulge yourself with this week’s choice selections!
Elisa Gabber posts an exhaustive, link-rich list of “Content Marketing Skills: 50 Things Every Content Marketer Should Know” at WordStream.
Lee Odden discusses “3 Reasons Video Must be Part of Your Marketing Mix in 2013” at Watch.tv.
Katie L. Fetting makes a compelling (and witty) case for “Why Tom Cruise Should Be Your Content Strategist” (infographic plus post) at Portent.
Rebecca Corliss discusses “15 Metrics Every Marketing Manager Should Be Tracking” at HubSpot.
MarketingSherpa’s weekly research chart is around “Top analytics objectives for 2013.”
Mobile web traffic usage and trends for 2013 are shown via “Infographic: How Mobile is Changing Business” at KISSmetrics.
Mark Sherbin posts “7 Brand Storytelling Lessons You Can Learn from Ron Howard” at Content Marketing Institute.
Angie Nikoleychuk talks consumer psychology with “Telling Someone What to Do: Bad for Productivity, Good for Marketers?”
Jeffrey Russo posts “How Context Strengthens Your Entire Marketing Funnel” at HubSpot.
Heather Lloyd-Martin posts “Write a (good) blog post in 1 hour – here’s how!” at SEO Copywriting.
Lee Odden discusses web presence with “Is Finding Your Business Blog a Mystery? 3 Tips for Blog Promotion & Findability” at TopRank.
Neil Patel features Google’s Matt Cutts’ YouTube answer to a linking strategy question posed by AJ Kohn with “Don’t Accept Guest Posts Unless You Follow These 7 Rules” at Quicksprout.
Sianêssa Killingsworth discusses small business websites with “What Pages Does Your Website Really Need?”
Jakob Nielsen discusses quality assurance (versus control) as a better approach to website design usability with “QA & UX.”
Carrie Cousins discusses usability and reader interactivity with “Design Your Website for How People Read” at Designmodo.
Brian Massey, Tim Ash and three others are featured in “5 Conversion Experts Scrutinize a Universal Orlando Landing Page” at Crazy Egg’s The Daily Egg.
- Content Marketing World Sydney (yes, Australia) is scheduled for March 4th thru the 6th.
- The Neilsen Norman Group’s Usability Week 2013 conferences will be held in New York City from March 17th thru the 22nd, in Dallas from April 8th thru the 12th, and San Francisco from April 28th thru May 3rd.
- The BtoB Digital (Marketing) Live Conference is scheduled for March 20th in San Francisco.
- IQPC’s Content Strategies Summit will be held March 20th thru the 22nd in Miami Beach, FL.
- The Ad Age Digital Conference 2013 is scheduled for April 16th and 17th in New York City.
(Kristi Hines lists “10 Great Online Marketing Conferences for 2013” that covers much of what is listed here, plus other events.)
SEO & Search
Julie McNamee posts “SES London 2013: 84 Top tips and takeaways (and counting) at Wordtracker.
Eric Enge interviews Microsoft’s director of search with “Graph Search & Social Search With Bing’s Stefan Weitz” at Stone Temple.
Michael Gray discusses “The Role Social Media Plays In Crawling a Website” at his Graywolf’s SEO Blog.
Citing recent data from the 2013 Edelman Trust Barometer, Matt McGee reports “Search Engines More Trusted Than Social Media For News & Information [Study]” at Search Engine Land.
MarketingCharts reports “Search Still Drives More E-Commerce Traffic, Higher Order Values Than Email, Social.”
Don Pathak shares “Important SEO Habits to Adopt for Post Panda-Penguin Era Survival” at Search Engine Journal.
Jennifer Horowitz walks us through the tedium with “Link Analysis: an important part of SEO” at Level 343.
Chuck Price explains “How to Conduct a Link Audit” at Search Engine Watch.
Julie Joyce discusses “3 Ways to Measure Link Building ROI,” also at Search Engine Watch.
Will Critchlow discusses “Meaningful SEO Metrics” at SEOmoz.
Brian Dean posts “Love it or Hate it, There’s No Doubt That Google Prefers Brands” at Search Engine Journal.
Pete (Dr. Pete) Myers explains the “Secrets of the 7-Result SERP” at SEOmoz.
Jill Whalen discusses “Merry-Go-Round Sites” (“When Websites Don’t Provide What They Say They Will”) at High Rankings Advisor.
Kimberly Krause Berg discusses why “Making User Friendly Web Sites is an Internet Marketing Strategy” at Internet Marketing Ninjas Blog.
For those new to SEO, Dave Davies posts “A Guide to Getting Started With Analytics” at Search Engine Watch.
Hollis Thomases reveals “8 Hidden but Powerful Google Tools for Business” at Inc.com.
Matt McGee posts “Old SEO Tools vs. New SEO Tools” at Small Business Search Marketing.
David de Souza shares “4 Under The Radar Keyword Research Sources You Can Use To Find Hidden Gems” at Search Engine Land.
Amanda DiSilvestro poses the question “Website owner or writer: which should optimize content?” at SEO Copywriting.
Ian Lurie gets his geek on with “How To Build Your Own Enterprise SEO Datastore” at Search Engine Land.
On the other end of the business spectrum, Andrew Shotland posts “20+ Signals That Make Your Business Easier To Find in Local Search Engines,” also at Search Engine Land.
Doc Sheldon discusses the necessity of client cooperation with website troubleshooting with “Working in a Vacuum” at Level 343.
- FOUND NYC (“An intimate conference on the future of SEO and content marketing”) will be held (in New York City) February 26th .
- SMX West is scheduled for March 11th thru the 13th in San Jose, CA.
- SMX Toronto is scheduled for March 20th and 21st.
- SES New York will return to The Big Apple March 25th thru the 28th. Register by tomorrow (February 21st) for early bird rates!
- MozCon 2013 (SEOmoz) will be in Seattle (of course) from July 8th thru the 10th. Be among the first 400 to register to receive early bird rates!
Social Media Marketing
Ryan McGrath posts “Social Media #SOS: How Keeping Up With The News Can Help Avoid Brand Disasters” at the aimClear Blog.
“Slideshare Email Tracking” headlines Social Media Examiner’s weekly news.
Roger C. Parker posts “12 Months of Content Marketing Ideas for SlideShare” at Content Marketing Institute.
Jennifer Van Grove reports “Facebook prepares to amp up its ad war with Google with Atlas” at c|net.
John McDermott posts “Startup LocalResponse Targets Twitter Conversations With Display Ads” at Ad Age|digital.
Greg Jarboe interviews Nan Dawkins, founder of Social Snap, with “Social Snap: The Sharpest Social Media Analytics Tool in the Shed” at ReelSEO.
Michael Stelzner’s weekly expert podcast features TopRank’s Lee Odden, “Search and Social: What Marketers Need to Know About the Changing Landscape” at Social Media Examiner.
Brian Solis posts “The 5 Pillars of New Media Strategy: There is no box!”
Cheryl Burgess posts “18 Experts, an Infographic and a New Book will Convince you that Social Media Networking is Serious Business!” at Blue Focus Marketing.
A sleeping giant? Ric Dragon posts “Something Has Changed At LinkedIn” at Marketing Land.
Amy McCloskey Tobin posts “A Triberr Confessional” at Spin Sucks.
Mitt Ray posts “4 Ways to Succeed With Your Pinterest Brand Page” at Jeffbullas’s Blog.
For businesses just beginning with social media, Mackenzie Fogelson posts “How to Identify an Online Community for Your Business” at SEOmoz.
Chris Treadaway posts Facebook’s Graph Search Review, How it Works” at Social Media Examiner.
Ashley Zeckman discusses social media influence with “Social Media Night Out: 8 Tips To Get You Through The Evening” at TopRank.
- Social Media Marketing World is scheduled to take place in San Diego from April 7th thru the 9th.
(For an all-in-one listing and description of social media, content & inbound marketing events, check out Neal Schaffer’s “The 12 Best Social Media Conferences to Attend in 2013” at Social Media Today.)
image thanks to Faith Goble
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