Spam, spam, spam, spam, spam, spam, and spam. Sound like your search results? Monty Python’s famous skit is most applicable to this week’s latest and greatest web writing news: SEO, search, and content marketers alike chirped up Google’s algorithmic change aimed at hammering the spam churned out by content farming giants – and it seems there’s fallout affecting legit folks, too.
And breaking news whirls around the “copygate” drama, in which Google is alleging that Microsoft/Bing copied its stuff…meaning, its users’ search data. Read the latest and greatest news and links about these hot topics, as well as social media highlights, the clear and present reality of mobile marketing, and so much more, here.
Let’s go straight to the Google-Bing buzz first, with great posts all around:
Copygate? Just as we’re digesting Google’s crackdown on content mills, the Big G shook the search engine world again with allegations that Microsoft/Bing is copying their search results, as reported by Danny Sullivan of Search Engine Land, and that it can prove it, as further reported by Quentin Hardy of Forbes.
Hardy also references Microsoft’s rebuttal of Google’s claim, via its post at ZD Net.
Onto other intriguing things… Content Marketing Institute posts a couple of notable pieces, one on what to do after you’ve created compelling content, and the other on content marketing in foreign languages.
The related subject of integrating online and offline marketing efforts is at State of Search.
Brian Solis posed the question: Are you a content consumer or creator?
SEO and Search:
So, Google’s killed the idiot star? A comprehensive look at the rise and fall of the content farms is at Search Engine Land, as is Danny Sullivan’s humorous yet thoughtful perspective: The New York Times, Demand Media Edition.
Jeff Bercovici (of Forbes) takes on Demand Media in a number of posts, including clear evidence of plagiarism, as well as this priceless Congratulations Demand Media: You’re Still Pretty Dumb.
Reported fallout from Google’s anti-spam initiative is that numerous websites have been “hit,” although they generate quality content. See Search Engine Roundtable for advice on how to fix the problem.
A smart perspective on “copygate,” as well as the Demand Media et. al. drama, is at SEOmoz.
Onto other SEO and search news:
Search Engine Journal published two great posts: one discussing how SEO is a writer’s (rather than technician’s) profession now, and the second exploring whether digital asset optimization will be the new SEO.
Social Media Marketing:
So where are small marketers seeing the most success? eMarketer reports – and no, it’s not Facebook.
Lee Odden posts a great read on developing a smart social media marketing strategy for commerce at Top Rank.
Social Media Explorer posts a smart piece on what CMO’s (Chief Marketing Officers) think of social media, while this link-gorged post at The Social CMO argues that the new reality is that we are all chief marketing officers.
Sexy Social Media takes a good look at the new reward-based social networking service, “Karmaback.” Interesting read.
Finally, Social Media Examiner posts its weekly wrap of what’s hot in social media news.