You need to know: in this week’s latest and greatest web writing news, it’s all about what you need to know. From SEO to social media and all the content marketing in between, it is definitely geared towards growing your library and feeding your brain. Reflections are (almost) over, projections are fading, and the holiday “best of’s” have all but disappeared as this week’s discussions have taken on a collective tone of staying sharp. Hone your skills and learn the latest with these cutting-edge picks:
The buzz about Verizon now selling the iPhone is everywhere; what it means to mobile marketing is the subject on this Hubspot post.
Own a small business? Tips for getting it online is at Search Engine Land.
Great piece about leveraging marketing opportunities for location-based services is at eMarketer.
Enjoy this fun post at Conversation Marketing on eight notable copywriting catastrophes (and how to avoid them).
Okay, okay — one more prediction mention: Blue Focus Marketing posts marketing trends for 2011.
SEO & Search:
So what is the future of mobile search and SEO? Read what Rand Fishkin of SEOmoz has to say about it.
iMedia Connection posts rules for beating Google at SEO.
In a related post, SEM Clubhouse discusses the three keys affecting Google local search rankings.
This Search Engine Land “in the trenches” column discusses personal online reputation management, starting with search results.
Social Media Marketing:
The crucial differences between Facebook and Twitter (that marketers need to know) are discussed at iMedia Connection, and a “stunning video” of the record-breaking Tweets from the New Year holiday is posted at Search Engine Land.
Social Media Examiner posts social media news items that marketers need to know, as well as what your business needs to know about social graphs. SME also announced the finalists of its top 10 social media blogs contest.
Finally, Google posts the latest YouTube highlights in its ongoing blog on the subject.