SEO content marketing roundup, week ending January 26th

Strategy is the watchword for this week’s latest and greatest web writing news, in content and social media marketing, SEO and search.  While Google managed to steal the headlines and then some, the rest of the online world worked on crafting a smart marketing strategy for the year.  Take a peek at all the strategies shared here:

Content Marketing:

Okay, here’s the (fabulous!) news regarding content quality, relevancy, and the big G: Content mills are on notice, (and it seems Demand Media et. al. are especially so). An insightful article on this clean-up is at Gigaom.

Content is the new black: check out the inaugural issue of Chief Content Officer magazine by Junta Joe/Content Marketing Institute, devoted to content marketing strategy for executives.

Grab your content strategy by the long tail using this guide by Ross Hudgens, citing SEOmoz’s illustrated post on long-tail content strategy.

Content optimization across all platforms and channels is at MarketingProfs, as well as the more notable challenges to online reputation management.

Editorial content strategy is discussed at CMI, as is the subject of content audits.

Does your content go right over your readers’ head?  Avoid alienating your market with this sound strategy at SEO Copywriting.

Yikes! Did someone steal your stuff? This Hubspot post offers six steps to fight content theft.

Re-packaging your content for more exposure and links is a strategy shared by SEO Smarty, while this Copyblogger post looks at how the internet has made education lucrative.

Starting a news service for your industry is the subject of this content strategy how-to by Joe Pulizzi, and Rand Fishkin shares his own process for creating presentations at SEOmoz.

Finally, a great post on holistic digital marketing is at The Future Buzz, and a smart marketing strategy checklist for small-to-medium (SMB) businesses is at Search Engine Watch.

SEO & Search:

First, the Big G’s official word on search engine spam and content farms, via Matt Cutts, is at Google’s official blog.  A related and timely post at Search Engine Roundtable addresses Google’s dubious policies about spam.

Second, the official Google update from Eric Schmidt announcing his replacement by Larry Page as CEO is duly noted by Search Engine Watch, in a post that also notes that Google’s 2010 fourth-quarter earnings were huge.

In a related post, Marketing Pilgrim lists seven big-time CEO’s who are too dumb to work for Google:  fun stuff by Andy Beal.

Smart post at Fire Horse Trail features a study on Google’s re-ranking and personalized search (SERP flux), and a second at SEO Book on how to measure bias in Google’s results.

Michael Gray posts a great how-to on building an effective footer and a provocative piece on how Google’s personalized search has eclipsed search serendipity.

A non-techy-friendly post on using web analytics to measure marketing goals is at Bruce Clay, while this SEOmoz post for inhouse SEO’s speaks to integrating SEO into the project process.

Great post at Copyblogger on developing effective landing pages, while Search News Central explores the subject of “digital asset optimization” (DAO) in SEO.

As the boundaries between SEO, search, and social steadily dissolve, this timely ClickZ column discusses the integration of SEO with social media marketing.

Could it be that the internet is running out of space?  Interesting Mashable post on the ISP address crunch, followed by an equally interesting infographic on just how vast the internet is.

SEO’s and internet marketers take note:  Search Engine Marketing is holding its fifth annual Portland Searchfest February 23rd.

Social Media Marketing:

Amazon and Living Social grabbed a bit of the spotlight with its strategic alliance —  check out the story at Retail Online Integration (ROI).

eMarketer predicts that Twitter ad revenues are going to explode this year, while Marketing Sherpa aptly posts an article on finding and wooing “hyper-social” consumers and influencers.

Design Damage delves into the five W’s & one H of Twitter marketing, and Jay Baer discusses three ways to capitalize on the “opportunity economy” of social media.

Media Shift, via, posts In Search of Meaningful Social Media Optimization, and Dan and Alison Zarrella share their Facebook marketing tips via an interview at O’Reilly Radar.

Say success three times really fast:  Social media success stories from small business are at Top Rank, while Social Media Examiner lists eight keys to blogging success, as well as the success behind top 10 business blogs.

Conversation Marketing’s Ian Lurie shares lessons in building a Twitter community via Kevin Hillstrom’s new e-book, and Freelance Folder notes new social networking trends for freelancers to explore.

More blogging how-to’s: Compete posts personal branding with microblogging; Sexy Social Media posts ways to mix the ultimate promotional cocktail through blogging and social media; and Ann Smarty (SEO Smarty) advises to blog on trending topics right to get notice and rankings.

And one more, by Copyblogger’s Internet Marketing for Smart People, discusses the blog as an essential tool of the trade.

2 replies
    • Laura
      Laura says:

      Thanks! The roundup is published every Wednesday, and there are all sorts of other tasty pieces posted throughout the week 🙂 Glad you enjoyed it!


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