Kittens, conversions, and video tape: in this week’s latest & greatest Web-writing news, internet marketers discuss YouTube optimization and what viral kitties can teach us, the latest search market share numbers, and the demise of Digg. Cuddle up with your favorite furry friend and enjoy this week’s selections…
While we were sleeping: Zach Walton reports that SOPA and ACTA are slipping in the back door with “Guess Who’s Back: SOPA And ACTA Are Sneaking Into Law Behind Your Back,” at WebProNews.
Miranda Miller shares the highly bookmark-worthy “23-Point Web Content Litmus Test: Is It Truly Unique, Engaging And High Quality?” at Search Engine Watch.
Jaelithe Guillette posts a very smart, fun read, “5 Things Kitten Photos Can Teach Us About Internet Marketing,” at Portent.
Seth Godin posts the eloquent “Monetizing digital attention” at his blog.
What customer? David Woodrow posts “Facebook, Twitter, and Google: Too Big To Care?” at Business 2 Community.
In a similar vein, Heather Lloyd-Martin asks “Is your brand burning bridges?” at SEO Copywriting.
Lee Odden shares impressive YouTube stats with “For Better B2B Video Marketing, Check Out the Top B2B Companies on YouTube,” at Top Rank.
Level 343 posts a series on metrics and key performance indicators (KPIs): first, “Measuring Awareness with Careful KPIs: An Info Morsel on Metrics,” then “Acquisition and the KPIs to Track It: Metric Measuring Part Deux.”
Zach Bulygo shares “54 Quotes from Startup Leaders on How to Improve Conversions” at KISSmetrics.
Duncan Parry discusses efficient content curation with “Save Time With Bookmarklets” at Search Engine Watch.
Matt Wesson posts “How to Use Content to Raise the Bar for Branding” at Content Marketing Institute.
Ruben Corbo posts “Increase conversions, sales, & coverage with behavioral targeting” at SEO Copywriting.
- Marketing Sherpa’s B2B Summit 2012 will be held in Orlando, August 27th thru the 30th.
- Content Marketing Institute’s Content Marketing World 2012 is scheduled for September 4th thru the 6th in Columbus, OH.
SEO & Search
Jin Han posts the latest (June) U.S. search market share numbers at the Compete Pulse blog.
Miranda Miller reports that “Paid Search Growth Slows, Mobile Spikes in Q2 2012” at Search Engine Watch.
David Moth shares “10 ways to optimise your video for search” at eConsultancy.
Gerald Weber posts “Case Study: How To Attract More Blog Traffic Via YouTube (Even If You’re No Good With Videos)” at Search Engine Marketing Group.
Jiyan Wei posts “Semantic Search: The Eagle Has Landed” at Search Engine Watch.
Aaron Friedman discusses “Share of Voice” with the delightful “Free Things & Stupid People Help Us Win The Internet” at Search Engine Land.
Aaron Wall posts an insightful infographic on “Online Journalism: eHow, Journatic & Narrative Science” at SEO Book.
Toby Murdock discusses “Brands as Publishers: The Changing Rules of Search & SEO” at Search Engine Watch.
Jill Whalen shares a true SEO horror story with “Paying for Penalties: Lies That Shady SEO Companies Tell” at High Rankings Advisor.
Gregory Smith discusses “Why There’s No Such Thing as Cheap SEO or Link Building” at Search Engine Journal.
Nathan Safran posts “Making The Case For Adding Keyword Segmentation To Your SEO Repertoire” at Search Engine Land.
Dr. Pete asks “Were You Hit by Negative SEO?” at SEOmoz.
Cygnus posts “Stop Questioning Negative SEO – It Exists and It May Kill Your Niche” at SEO Book.
Heather Lloyd-Martin posts a video discussing “3 things SEO copywriters need to know…right now!” at SEO copywriting.
Peter Young discusses “Link building 2012 style – Making friends with the Penguin” at Holistic Search Marketing.
Adria Saracino posts “Why Link Building Strategies Fail” at SEOmoz.
- MozCon 2012 is scheduled for July 25th thru the 27th (in Seattle, of course).
- SES (Conference & Expo) San Francisco is scheduled for August 13th thru the 17th.
- SMX (Search Marketing Expo) East is returning to New York, October 2nd thru the 4th. Early bird rates expire July 28th!
- PubCon Las Vegas 2012 is on for October 15th thru the 19th at the Las Vegas Convention Center.
Social Media Marketing
Jeff Bercovici posts “The Lessons For Facebook, Twitter And Reddit In Digg’s Demise” at Forbes.
Jason Fell posts “From $200 Million to $500K: Lessons from Digg’s Slow Demise” at Entrepreneur.
Ahna Hendrix posts part 5 of her series on Twitter for small business with “…Measuring Twitter and Social Media Success” at Linchpin SEO.
James O’Brien interviews Sony’s social media director on “followers” versus “loyalists” at The Content Strategist.
“Facebook Group Updates” headlines Social Media Examiner’s weekly news.
Marty Weintraub posts the excellent “Back To The Future: True Facebook ROI In The Classic Subscription Model” at aimClear.
Amanda Sibley posts “8 of the Biggest Marketing Faux Pas of All Time” at HubSpot.
Cheryl Burgess posts “When a Hurricane Meets Social Media: The Rise and Fall of Brand Reputation” at Blue Focus Marketing.
Rebecca Corliss posts “An Introduction to 7 of the Most Popular Social Networks for Business” at HubSpot.
You’re invited! Join blog editor & content marketing roundup curator Laura Crest as she discusses “killer content curation tactics” today at noon Pacific/3 pm Eastern. Sign up for this free call by emailing our wonderful Heather G. via [email protected].
photo thanks to Eran Finkle