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Oh boy, a new toy! Google Plus continues to capture (own?) the spotlight in this week’s latest and greatest Web writing news. Every kind of marketer – content, SEO, search, and social – has been playing with this Google+ gizmo, reporting their impressions, making comparisons, analyzing it, and finding applications. Meanwhile, other tasty marketing news and links beyond the big G(orilla)’s Plus awaits you. Take a peek at this week’s picks:
Three ways to use Google Plus for content marketing is at Content Marketing Institute.
Copyblogger entertains the question of whether Google Plus is the ultimate content marketing platform.
BlogWorld posts a great, segmented summary of 101 brilliant bloggers’ takes on Google Plus.
John Jantsch of Duct Tape Marketing posts five types of content that every business should (must) employ at Small Business Newz.
HubSpot cites recent worldwide data showing that blogs are the “content type” most supportive of B2B marketing objectives, and how the evolution of pr “mingles” with content marketing.
Marketing Sherpa posts a case study of JetBlue’s re-marketing automated email triggers that’s generated 1,640-percent more revenue-per-email than promotional emails.
Kiss Metrics shares the findings of Google’s survey of over 600 B2B marketers regarding their 2011 marketing strategy, from budgets to ROI analysis.
Ian Lurie advises marketers (yet again) to speak carefully at Conversation Marketing.
SEO & Search:
Search Engine Journal posts how Google Plus’ +1 button is changing internet marketing with social media, and seven things you can do when your conversion funnel sucks.
Noting that Google Plus has all but monopolized (whoops) marketers’ collective attention, Level 343 levels a sharp review of the latest infatuation as well other significant updates as of July 18.
State of Search reports that Google Plus posts are now showing up in SERPs (“now to rank them.”)
In a similar thread, HubSpot posts five ways that Google Plus will influence search results.
Citing results from the 2011 American Customer Satisfaction Index (ACSI) and e-business report, Search Engine Land posts that while Bing (et. al.) have gained in customer satisfaction, Facebook is near the bottom.
The latest “whiteboard Friday” SEOmoz presentation explores two dramatically different strategies for handling external linking.
Social Media Marketing:
Mark Burgess of Blue Focus Marketing posts getting your small business ready for Google Plus.
Google Plus’ quantum growth headlines Social Media Examiner’s weekly news. SME also posts four free tools to help you socially monitor your brand.
Social Media Today posts eight ways to make your corporate website more social.
Brian Solis writes that while Google+ will not run circles around Facebook, it gets a +1.
A 33-step guide on applying social media optimization to your blog is at Search Engine Watch. Yep. 33.
Social Media Examiner posts a how-to on using Google Analytics to track tweets, Facebook likes, and more (i.e., Google+), as well as a video interview with Steve Rubel on hot trends in social media (globalization and real time).
Mashable shares a link to a directory of public G+ hangouts, and cites Ancestry.com’s report that the number of G+ users is approaching 18 million as of July 20th , while its growth rate has diminished by 50-percent.
Ragan’s PR Daily reports a new Facebook study that reveals which posts tend to spark the most engagement.
GigaOm’s Mathew Ingram entertains the question of what Twitter users will do when ads hit their stream.
Speaking of invasive, eMarketer reports that consumers are split when it comes to social sign-on to retail sites.