SEO content marketing roundup, week ending July 20th

Oh boy, a new toy! Google Plus continues to capture (own?) the spotlight in this week’s latest and greatest Web writing news. Every kind of marketer – content, SEO, search, and social – has been playing with this Google+ gizmo, reporting their impressions, making comparisons, analyzing it, and finding applications. Meanwhile, other tasty marketing news and links beyond the big G(orilla)’s Plus awaits you.  Take a peek at this week’s picks:

Content Marketing:

Three ways to use Google Plus for content marketing is at Content Marketing Institute.

Copyblogger entertains the question of whether Google Plus is the ultimate content marketing platform.

BlogWorld posts a great, segmented summary of 101 brilliant bloggers’ takes on Google Plus.

eMarketer reports that the children of GenX-ers are key brand influencers, and how in-stream online video boosts brand recall.

John Jantsch of Duct Tape Marketing posts five types of content that every business should (must) employ at Small Business Newz.

HubSpot cites recent worldwide data showing that blogs are the “content type” most supportive of B2B marketing objectives, and how the evolution of pr “mingles” with content marketing.

Marketing Sherpa posts a case study of JetBlue’s re-marketing automated email triggers that’s generated 1,640-percent more revenue-per-email than promotional emails.

Kiss Metrics shares the findings of Google’s survey of over 600 B2B marketers regarding their 2011 marketing strategy, from budgets to ROI analysis.

Ian Lurie advises marketers (yet again) to speak carefully at Conversation Marketing.

Reminder:  Marketing Sherpa’s B2B Summit is scheduled for September 26th– 27th in Boston, and then for October 24th – 25th in San Francisco.

Counting down to Content Marketing World: it’s coming up fast, from September 6th – 8th in Cleveland, Ohio.

SEO & Search:

Lee Odden discusses how SEO can work with content strategy at Top Rank., and why fixed vs. dynamic keywords for content marketing is not an either-or proposition.

Search Engine Journal posts how Google Plus’ +1 button is changing internet marketing with social media, and seven things you can do when your conversion funnel sucks.

Noting that Google Plus has all but monopolized (whoops) marketers’ collective attention, Level 343 levels a sharp review of the latest infatuation as well other significant updates as of July 18.

Heather Lloyd-Martin posts how Google Circles may be harnessed for marketing segmentation at SEO Copywriting, and what to do when your quality content is outranked by spammy SEO copy.

State of Search reports that Google Plus posts are now showing up in SERPs (“now to rank them.”)

In a similar thread, HubSpot posts five ways that Google Plus will influence search results.

Search Engine Watch posts that searching news has gone social (with Google News badges), and five reasons why Google Plus isn’t a Facebook killer. (Oh, and SEO is more alive than ever).

Website Magazine posts what the web is saying about Google Plus, with links to tips, extensions, and “cheats.”

Citing results from the 2011 American Customer Satisfaction Index (ACSI) and e-business report, Search Engine Land posts that while Bing (et. al.) have gained in customer satisfaction, Facebook is near the bottom.

The latest “whiteboard Friday” SEOmoz presentation explores two dramatically different strategies for handling external linking.

SES San Francisco is fast approaching, slated for August 15th – 19th.  Be sure to register by July 22nd (by Friday) to get the early bird discount.

Another one for the calendar is SMX East New York, from September 13th – 15th.

Social Media Marketing:

Mark Burgess of Blue Focus Marketing posts getting your small business ready for Google Plus.

Google Plus’ quantum growth headlines Social Media Examiner’s weekly news. SME also posts four free tools to help you socially monitor your brand.

Social Media Today posts eight ways to make your corporate website more social.

Jeff Bullas notes the more notable among the top 100 people on Google Plus, and asks if it is it better to share on Google+, Facebook, or Twitter?

Brian Solis writes that while Google+ will not run circles around Facebook, it gets a +1.

A 33-step guide on applying social media optimization to your blog is at Search Engine Watch.  Yep. 33.

Social Media Examiner posts a how-to on using Google Analytics to track tweets, Facebook likes, and more (i.e., Google+), as well as a video interview with Steve Rubel on hot trends in social media (globalization and real time).

Mashable shares a link to a directory of public G+ hangouts, and cites’s report that the number of G+ users is approaching 18 million as of July 20th , while its growth rate has diminished by 50-percent.

Ragan’s PR Daily reports a new Facebook study that reveals which posts tend to spark the most engagement.

GigaOm’s Mathew Ingram entertains the question of what Twitter users will do when ads hit their stream.

Speaking of invasive, eMarketer reports that consumers are split when it comes to social sign-on to retail sites.

BlogWorld & New Media Expo 2011 in Los Angeles is scheduled for November 3rd – 5th.  Register by tomorrow, July 21st, to claim your 20-percent discount.


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