Intriguing… Google, Bing and Yahoo are harmoniously collaborating on structured data via Schema.org, Google’s +1 button has arrived, and Facebook now recognizes faces…these and other interesting new developments run throughout this week’s latest and greatest Web writing news, from content and social media marketing, SEO and search. Catch the newest twists and turns:
Lee Odden of Top Rank is introducing a new weekly series of posts on tactics for marketers to use, starting with the definition of content marketing.
No matter your market, Ian Lurie (guest) posts why you need to create content with his trademark humor at SEO Copywriting, while six reasons why your content isn’t spreading as far as it should are at Search Engine Journal.
Marketing Sherpa posts its weekly research chart, the best metrics for delivering marketing value to the C-Suite, and a case study of a website redesign with truly impressive results.
Creating more targeted conversion opportunities for lead generation is posted at HubSpot, as are three secrets to optimizing landing page copy.
Finally, five quotes for analytics success are posted at ClickZ.
SEO & Search:
Apple CEO Steve Jobs’ authorized biography (iSteve: The Book of Jobs) is not due to be released until March of next year, but it’s available for pre-order from Amazon and Apple’s iBookstore.
From Barry Schwartz at Search Engine Land: Google has announced via its blogs and at SMX Advanced (Seattle) that it will be incorporating search query data from its Webmaster tools with Google Analytics (now in a pilot program stage).
From the Panda perspective, Adam Audette posts an overview of major SEO factors at Search Engine Watch
Meanwhile, Brian Massey pens “How Mark Zuckerberg Stole Your Search Traffic and What to Do About It” at Search Engine Land, and Ben Elowitz (guest) posts how Facebook can put Google out of business at TechCrunch.
Eric Ward (Search Engine Land) notes key problems with current social link graph signals.
Finally, Level 343 posts a great read: “What kind of SEO are YOU?”
Social Media Marketing:
“Groupon and the online deal revolution” is posted at eMarketer.
A list of the world’s 24 largest social networks is also at HubSpot.
eMarketer reports that the benefits of social media marketing for small businesses rivals those of email marketing.