SEO content marketing roundup, week ending May 22nd

Google's I/O 2013 and Yahoo's purchase of Tumblr dominate this week's online marketing newsIn this week’s latest and greatest online marketing news, it’s all about Google, Google, Google…with Yahoo coming in a close second via its purchase of Tumblr.

Social media marketers are buzzing about “the new Google+, a stream with style and smarts” and its 41 new features.

Other discussions in the forefront include Social Media Examiner’s 2013 industry report, Facebook’s continued status as the social network of choice after surviving its first year post-IPO, reputation management, and social media strategies.

And of course, the SEO and search community is focused on all that flowed from the Google I/O 2013 conference, especially its introduction of the Hal-like OK Google.

Other discussions center on post-Penguin linking strategies, mobile search, Yahoo’s purchase of Tumblr, analytics and referral data recovery, as well as Google’s continued experimentation with Authorship and its new company logos markup feature.

In the meantime, content marketers feel the stress of competition as everyone seems to be getting into the content creation and publishing game, and discuss B2B marketing, brand-generated content, and the native advertising trend in their industry.

Ready? Go now, and enjoy this week’s selections!

Content Marketing

Robert Rose posts “Be Remarkable or Fail: Changes Content Creators Must Make” at Content Marketing Institute.

Lyena Solomon discusses sustainable content creation with “Scalable content generation strategy: The online marketer’s formula for success” at SEO Copywriting.

Lee Odden discusses “Integrating Digital Marketing & PR – Breaking Down Silos Through Content” at TopRank.

Ritika Puri discusses “Core Tech Concepts that Marketers Need to Know” at The Content Strategist.

Gini Dietrich gives a lesson in Google Analytics 101 for content marketers with “Three Goals Every Blogger Must Have” at the Feedblitz blog.

Andrew Isidoro makes the case that “Guest Blogging is not Content Marketing” at The Wall Blog.

Lisa Buyer lists “60 Digital Marketing resources shared in South Beach” from the inaugural Interactivity Digital Conference.

Melissa Fach shares Angie Schottmuller’s Interactivity Digital Conference presentation with “Lots to Learn From: Conversion Optimization – 6 Power Tricks of the Trade” at AuthorityLabs.

Miranda Miller discusses “The Power of Visual Content and Brand Visuals in Action” at TopRank.

Daniel Ellis-Ferris posts a video excerpt from Contently’s Social Content Summit with “How Top Brands Create Content that Works” at The Content Strategist.

Deborah Bates discusses “How 5 brands took huge risks on controversial content” at iMedia Connection.

Joseph Cruz posts “A Guide To Choosing A Competitive Title For Content Marketing” at Search Engine Journal.

From an SEO perspective, Richard Kirk posts “Designing a Content Strategy to Destroy Your SEO Nemesis” at Search Engine Watch.

Bob Geller shares “9 Surefire Content Promotion and Distribution Tips” at WindMill Networking.

Referencing the rise of native ads, Joe Pulizzi discusses “Next-Wave Content Creation Strategies for the End of the Online Ad Era” at Content Marketing Institute.

Chris Crum reports “Native Advertising Trend Has Some (Including Google) Concerned” at WebProNews.

Lee Odden shares “11 Examples of Killer B2B Content Marketing Campaigns Including ROI” at TopRank.

eMarketer posts “B2B Email Marketers Focus on Targeting Content.”

Caroline Watts posts “Beyond Lead Generation: How to Use Content for Sales Enablement, Lead Nurturing and Retention” at Marketo.

Michele Linn posts “B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges” at Content Marketing Institute.



SEO & Search

Dan Lyons provides an overview of Google’s I/O 2013 conference with “Google I/O and the Push for Better Context” at HubSpot.

Danny Sullivan summarizes the Google I/O 2013 opening keynote and lists links to several individual “breakout stories“ related to Google’s deluge of products and announcements from the conference, at Marketing Land.

Of the more notable products from Google I/O 2013 is its OK Google multi-screen conversational search feature, as reported by Jessica Lee with “OK Google: ‘The End of Search as We Know It’” at Search Engine Watch.

Matt McGee critiques yet another Google I/O product makeover with “A Tour of the New Google Maps [15 Screenshots]” at Small Business Search Marketing.

Chris Crum reports on a Google I/O Knowledge Graph session for developers with “Google Shows You How To Use Its Knowledge Graph Data In Your Own Apps” at WebProNews.

Citing eMarketer data, Aleyda Solis shares her Mozinar presentation on adapting to the reality of mobile search with “The 3 Steps for Success in a Multi-device Search World” at SEOmoz.

Referring to a study by Google, Jessica Lee posts “Google: Mobile Search Helps 82% of In-Store Shoppers Make Purchase Decisions” at Search Engine Watch.

Bharati Ahuja posts “What Is Responsive Web Design And Why Should We Opt For It?” at WebPro Technologies.

Anthony Verre discusses “What Google Knows & The War Against SEOs” at Search News Central.

Ian Lurie discusses “How Google Ruined Marketing” at Portent.

Referring to “the SEO buzz kill” that is post-Penguin link building, Marty Weintraub posts “SEO Link Building ALERT! Paid-Organic Social Content Distribution Is The Future” at aimClear.

Jon Ball posts “How to Be a Badass Link Builder” (even in the post-Penguin world) at Search Engine Watch.

Matt McGee reports “Google Zaps Another Link Network, ‘Several Thousand’ Link Sellers Hit” at Search Engine Land.

From #MyBlogGuest Twitter Chat comes “Guest Blogging for Co-Citation: the Benefit of Linking out” at MyBlogGuest.

Heather Lloyd-Martin discusses “Penguin 2.0: Should you rewrite your evergreen site copy?” at SEO Copywriting.

Rand Fishkin posts “How to Move Rankings Up On Older, Existing Content” (Whiteboard Friday) at SEOmoz.

Expanding on a recent Google Webmaster video, Barry Schwartz reports “Google’s Matt Cutts: Domain Clustering To Change Again; Fewer Results From Same Domain” at Search Engine Land.

Tom Pick shares “16 Remarkable Web Analytics Guides, Tips and Techniques” at Webbiquity.

Josh Braaten shares “16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold” at Search Engine Watch.

Tim Resnik shares his (SEOmoz) Mozinar on “Reclaiming your Google referral data” via his SlideShare platform.

Alex Moss reviews “10 Essential WordPress Plugins to Improve SEO & Usability” at Search Engine Watch.

Ginny Marvin posts “Google: Nearly 2 Million AdWords Campaigns Are Now Enhanced, Early Results Are In” at Search Engine Land.

Aaron Wall discusses “Why the Yahoo! Search Revenue Gap Won’t Close” at SEO Book.

Chad Kearns posts the second of his 6-part series with “Building Successful Low Budget PPC: Understand Your Campaign Settings” at Portent.

Benjamin Vigneron posts “Analyzing Competitiveness In Your Paid Search Account” at Search Engine Land.

Reporting on a recent Google Webmaster announcement, Thom Craver posts “Company Logos Coming to Google Search Results, Thanks to New Markup” at Search Engine Watch.

Danny Sullivan also reports on the new markup with “’Organization Markup’ Supported As Non-Google+ Way To Put Logos In Knowledge Graph Box” at Search Engine Land.

Nathan Safran cites data supporting “Google+ in the SERPs Increasing; Authorship Adoption High” at Search Engine Watch.

Janet Driscoll Miller posts “Google Continues To Experiment & Expand Authorship” at Search Engine Land.

Barry Schwartz reports on another UGC (user generated content) spam penalty with “Google Notifies Sprint of Spam Penalty; Seeks Advice In Google Help Forums” at Search Engine Land.

Peter Kafka posts “How to Spend a Billion-Plus on User-Generated Content, Google Edition” at All Things D.

Jeff Bercovici posts “Yahoo’s Mayer Vows To ‘Let Tumblr Be Tumblr’ – But With A Few More Ads” at Forbes.

Jay Yarow and Nicholas Carlson co-author “Why Yahoo’s $1.1 Billion Tumblr Buy Is A Great Idea” at Business Insider.

Cotton Delo posts “Is a Yahoo-Owned Tumblr More Attractive to Brands?” at Ad Age | digital.


  • SMX Paris is scheduled for June 6th & 7th.
  • SMX Advanced Seattle 2013, June 11th and 12th, is sold out and the wait list has been closed. Workshop and networking passes are still available. Save on each option by registering online by June 10th!
  • SES Toronto 2013 is on for June 12th thru the 14th. Early bird savings of $300 have been extended until tomorrow (Thursday, May 23rd).
  • MozCon 2013 (SEOmoz) will be in Seattle (of course) from July 8th thru the 10th.
  • ReelSEO’s Video Marketing Summit 2013 will be held along with Liveclicker’s Video Commerce Summit 2013 for a two-in-one offering July 25th and 26th in San Francisco.
  • Search Exchange 2013 will be held July 29th thru the 31st in Charlotte, NC.


Social Media Marketing

Michael Stelzner announces the release of Social Media Examiner’s fifth annual Social Media Marketing Industry Report (2013), available for free download through May 30th.

Based on Social Media Examiner’s 2013 Social Media Marketing Industry Report, Lee Odden posts “Top 5 Social Media Questions Marketers Want Answered” at TopRank.

Google+ shares a sleek 56-second video on its new upgrade with “Meet the new Google+: A stream with style and smarts” at its YouTube G+ channel.

Danny Sullivan live blogs “Grow Your Audience With Google+” from the Google I/O 2013 session by the same title, at Marketing Land.

Chris Crum rounds up Google’s “slew of new features” for Googe+ – noting they number 41 – with “Don’t Miss These Google+ Talks From Google I/O” at WebProNews.

And of course, “Google+ Redesign” headlines Social Media Examiner’s weekly news.

Danny Sullivan posts “Up Close With The New Google+ Related Hashtags” at Marketing Land.

Just one thing…Nick Statt posts “Google: Please Fix The Crippling Problem Plaguing Google+” at ReadWrite.

“Twitter on steroids”? Jim Lodicoo posts “Google+ Comments Poised to Change Social Media…But Not Yet” at JAL Communication.

Citing eMarketer data, Steven J. Vaughan-Nichols posts “Facebook remains top social network, Google+, YouTube battle for second” at ZDNet.

Kim Lachance Shandro takes a look at “Facebook Hits and Misses Since Its IPO” at Entrepreneur.

Greg Sterling posts “After The IPO: Facebook Survives Its ‘Year Of Living Dangerously’” at Marketing Land.

In response to a dubious but widely-shared Manta survey, Mark Schaefer presents the facts with ”Are businesses failing to find an ROI in social media? Another view.” at {grow}.

Nur Bremmen shares “83 incredible examples of social media marketing” at memeburn.

Leo Widrich posts “For the first time, you can now schedule retweets” at The Buffer Blog.

Kathleen Davis shares a brief post and infographic, “The Key to Building a Strong Online Reputation,” at Entrepreneur.

Jay Baer shares an excerpt from Geoff Livingston’s Welcome to the Fifth Estate with “5 Reputation Management Lessons from Prince, Dell and Beyond” at Convince and Convert.

Brian Solis posts “Getting Back to Basics: Why Brands are Getting it Wrong in Social Media” at his blog.

Mark Shaefer entertains a new model of influencer and outreach strategy with “Influence marketing: What’s next?” at {grow}.

Julio Viskovich discusses “The Benefits of Embracing Real-Time Marketing on Social Channels and Beyond” at Marketo.

Sorcha Mullis shares “Simple Steps to Creating an Effective Social Media Strategy” at Search Engine Journal.

Biz-Zoom Marketing shares an interesting “Infographic: What Drives Social Media Searches and Engagement?”

Colin Walker posts a thoughtful “Of circles, communities and serendipitous discovery” at his site.

Ana Hoffman shares “Triberr: Your Step by Step Guide to Being Heard” at Traffic Generation Café.

Heidi Cohen shares “33 Blogging Tips to Maximize Social Media Reach” at her site.

Devon Glenn posts “Google Glass Gets Social With Tumblr, Twitter, Facebook and Other Apps” at Social Times.


(For an all-in-one listing and description of social media, content & inbound marketing events, check out Neal Schaffer’s “The 12 Best Social Media Conferences to Attend in 2013” at Social Media Today.)

“HAL in vector” image thanks to abelmon007 (Abel)

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5 replies
  1. Copywriting says:

    Great article full of useful resources.. Can’t wait to check out all of the selections. Always looking for find more info on anything SEO content/marketing related.


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