SEO content marketing roundup, week ending May 29th

Google's Penguin 2.0 update dominates this week's online marketing newsThis week’s latest and greatest online marketing news is dominated by Google (again), this time with its Penguin 2.0 update.

Since Matt Cutts’ announcement of the Penguin 2.0 rollout on his own blog a week ago, SEO and search professionals have been buzzing about SEO content and linking strategies to deal with the Penguin update, sharing resources and Penguin recovery stories, and analyzing how deep the rollout went in affecting websites.

Content marketers share tools of the trade, and discuss content quality and optimization, blogging, branding, news and media, as well as B2B, mobile and email marketing. (And WordPress turns 10!)

Social media marketers chirp about Twitter lead generation cards, chats and tools, digital advertising, Facebook ads and its (new) newsfeed, Google Plus, LinkedIn’s design changes, and personal brand marketing on social media.

Enjoy this week’s picks!

Content Marketing

Lee Odden posts “In Search of Voodoo: Empathize to Optimize Your Customer’s Journey on the Search & Social Web” at TopRank.

Mitch Joel and Tom Asacker discuss “Believable Marketing” at Twist Image’s latest podcast, via Six Pixels of Separation.

Henneke Duistermaat discusses “7 Lessons Apple Can Teach Us About Persuasive Web Content” at KISSmetrics.

Stefanie D’aulizio discusses takeaways from the book Sounds Like Branding with a video post, “Can you hear me now? The importance of sound in content marketing” at Brafton.

Matt Jessell posts “The Keys To Quality Content Are Information Density & Utility” at Marketing Land.

Kevin Cain shares “4 Ideas for Crowdsourcing Content Creation and Promotion” at Content Marketing Institute.

James Tipton shares “3 Strategies to Succeed in Today’s Mobile Marketplace” at Search Engine Watch.

Kate Maddox posts “Mobile marketing is finally becoming a priority for B2B” at BtoB Magazine.

Bill Blaney is featured with “9 Myths about BtoB Marketing” at Fearless Competitor.

Nick Stamoulis advises “Make Sure B2B Content is Information Based” at Brick Marketing.

Kevin Cain posts his interview with Lee Odden via “Content Marketing or SEO? Lee Odden on What Drives Top Online Marketing Strategies” at OpenView Labs’ Labcast.

Christina Zila discusses “5 Content Lessons & SEO Opportunities From Bloomingdale’s” at Search Engine Watch.

Pratik Dholakiya shares “7 Things Content Marketers Can Learn From Fiction Writers” at Convince and Convert.

Roger C. Parker posts “Follow These 7 Guides for Successful Content Marketing” at Content Marketing Institute.

Michael Statford shares “4 Time Saving Content Curation Tools” at Jeffbullas’s Blog.

Sharon Hurley Hall shares PowerPoint alternatives with “19 Free Presentation Tools to Wow Your Audience” at The Daily Egg.

Brian Proffitt posts “WordPress Hits The Decade Mark: An Appreciation” at ReadWrite.

Referencing John O’Nolan’s open-source blogging platform Ghost, Christina Warren posts “Is This Kickstarter Project the Future of Blogging?” at Mashable.

Andy Betts posts “Guest Blogging vs. Guest Posting: Imagine A World Without Links” at Search Engine Watch.

Matthew Barby discusses “How to Build Links to Your Blog – A Case Study” at YouMoz.

Lexi Mills posts “How to Approach Blogger Outreach in a New Market” at BuzzStream.

Mack Collier discusses “How to Use Topic Buckets With a Business Blog” at his site.

Mark Shaefer shares “10 Maxims of Successful Blogging” at {grow}.

Ronell Smith posts “How To Use A Blog To Enhance Your Content Marketing Strategy” at his own blog.

Samuel Pustea shares no less than “50 Ways to Promote and Market your Blog Posts” at Jeffbullas’s Blog.

Ken Lyons posts “Boost Your Blog’s SEO Mojo with These 6 Simple, Actionable Steps” at Search Engine Watch.

Gini Dietrich discusses “Three Data Points to Measure Your Blog Efforts” at Spin Sucks.

Alison Howen discusses “The Brand Revamp Process” at Website Magazine.

Level 343 discusses “5 Mistakes You Can Make To Kill Your Brand.”

Sean Ellis discusses “4 A/B Testing Mistakes That Can Kill Your Business – And How to Avoid Them” at KISSmetrics.

Piyanka Jain posts “The 80/20 Rule of Analytics Every CMO Should Know” at Forbes.

Dena Levitz talks mobile news with “Best Free Newspaper Apps: Serving a Niche, Providing Utility” at PBS Mediashift.

Kurt Krejny posts “Engage a Wider Audience by Optimizing for Personalized News Readers” at YouMoz.

Dani Fankhauser interviews “Elizabeth Spiers on Launching Media Brands” at The Content Strategist.

Beth Hayden shares “3 Quick Ways to Perk Up Your Email Marketing Efforts” at Copyblogger.

George Passwater asks “Are You Making These 3 Email Marketing Mistakes?” at his blog.

Jakob Nielsen discusses usability for senior citizens with “Seniors as Web Users” at his Alertbox.

Danny Brown’s The Sunday Share features “7 Awesome Quotes from Steve Jobs” via Shyamanta Baruah’s SlideShare presentation.

Rachel Sprung shares “101 Awesome Marketing Quotes, Revisited” (SlideShare) at HubSpot.

Mitch Joel shares “25+ Mind Blowing Stats About Business Today” at Twist Image’s Six Pixels of Separation.

Seth Godin posts “A hierarchy of failure (from brave to shameful)” at his blog.



SEO & Search

Jennifer Slegg reports “Google Penguin 2.0 Update is Live” at Search Engine Watch.

Chris Crum posts “Matt Cutts: The New Google Penguin Update Goes Much Deeper Into Your Site” at WebProNews.

A collection of video posts by Heather Lloyd-Martin on SEO content strategies for the Penguin update(s) is featured with “Of Penguins, linkbait, and the user experience: SEO best practices” at SEO Copywriting.

Art Enke shares a wealth of helpful, quality links with “Penguin 2.0 Resources, Tips & Insights” at Vertical Measures.

In a reality check on the Penguin update, Dr. Pete (Myers) asks “Penguin 2.0/4 – Were You Jarred and/or Jolted?” at SEOmoz.

Danny Goodwin reports “Google Penguin 2.0 Spam Form Now Available” at Search Engine Watch.

Christoph C. Cemper posts “Deep Dive into a Penguin 2.0 Victim – Penalty Analysis and lot’s of spammy links” at Link Research Tools.

Jayson DeMers posts “Penguin 2.0: Your Roadmap to Recovery” at Search Engine Journal.

Adam Stetzer discusses “Google Penguin 2013: How to Evolve Link Building into Real SEO” at Search Engine Watch.

Julie Joyce asks “Are You Taking Advantage Of Content Byproducts?” at Search Engine Land.

Ted Karczewski posts a brief blog and infographic, “How to avoid a fight with Google’s link-crushing Penguin,” at Brafton.

Danny Sullivan discusses Google I/O’s OK Google with “Google’s Impressive ‘Conversational Search’ Goes Live On Chrome” at Search Engine Land.

Carrie Hill posts “Make your SEO content shine in search with Schema” at SEO Copywriting.

Joost de Valk discusses the rationale behind Yoast’s adoption of the code with “ & Genesis 2.0” at the Yoast blog.

Cyrus Shepard posts “Disavowed: Secrets of Google’s Most Mysterious Tool” at SEOmoz.

Barry Schwartz reports “Google: Use The Disavow Tool Like A Machete & Not Fine-Toothed Comb” at Search Engine Roundtable.

Eric Enge discusses “Removing URLs From The Index In Bulk” at Search Engine Land.

Jacob Klein discusses “Why Webmasters Make Great Consultants” at Distilled.

Chris Gilchrist discusses “The Anatomy of a Perfect Web Page” at Hit Reach.

Discussing the new Google Trends feature, Jessica Lee posts “Google’s Top Charts Offer Engaging Visuals for Popular Searches Over Time” at Search Engine Watch.

Bryson Meunier posts “New Tools Bring Major Changes To Mobile SEO” at Marketing Land.

Peter Da Vanzo reviews Jaron Lanier’s book, Who Owns The Future?, with “GoogleMart” at SEO Book.

Tom Pick discusses web presence optimization and Google updates with “Where Google Moved Your Digital Cheese” at Webbiquity.

Miranda Miller posts “7 Steps to SEO at Scale: How to Ramp Up Your Search Engine Optimization Strategy” at TopRank.

On the other end of the spectrum, Chris Warden posts “Local SEO – ‘Citations & Linking’” at Search Engine Guide.

Rand Fishkin discusses “Conducting Market Research Before Investing in Tactical Execution” (Whiteboard Friday) at SEOmoz.

Melissa Mackey posts “A Preview of Bing Ads’ Keyword Distribution Graph” at Search Engine Watch.

In the third on a six-part series, Timothy Johnson posts “Building Successful Low Budget PPC: Keywords” at Portent.

Amanda West-Bookwait posts “How To Analyze & Optimize Your Mobile Bid Modifiers In Enhanced Campaigns” at PPC Hero.

Ryan Hanely interviews Jessie Wojdylo on “Google Plus and the New SEO” in his Content Warfare Podcast.

Sean Carlos posts “Communicators, Take Note: The Deplorable State Of Social Search Is Changing” at Marketing Land.


  • SMX Paris is scheduled for June 6th & 7th.
  • SMX Advanced Seattle 2013, June 11th and 12th, is sold out and the wait list has been closed. Workshop and networking passes are still available. Save on each option by registering online by June 10th!
  • SES Toronto 2013 is on for June 12th thru the 14th.
  • MozCon 2013 (SEOmoz) will be in Seattle (of course) from July 8th thru the 10th.
  • ReelSEO’s Video Marketing Summit 2013 will be held along with Liveclicker’s Video Commerce Summit 2013 for a two-in-one offering July 25th and 26th in San Francisco.
  • Search Exchange 2013 will be held July 29th thru the 31st in Charlotte, NC.


Social Media Marketing

“Twitter Lead Generation Cards” headlines Social Media Examiner’s weekly news.

Citing Social Media Examiner data, eMarketer reports “Social Gives SMBs Maximum Exposure” (“Traffic was second biggest social benefit”).

Michael Learmonth posts “Twitter Deepens Ties to TV With Media Deals, Ad Targeting” at Ad Age | digital.

Amy Vernon posts “The Best Twitter Chats for Marketers” at MarketingProfs Daily Fix Blog.

Rebekah Radice posts “Use These 8 Twitter Tools Now or Hate Yourself Later” at her blog.

Emily Price discusses “How the Facebook Developer Platform Has Changed How We Use the Web” at Mashable.

Kathryn Aragon interviews Appliances Online “social gurus” with “Facebook Marketing: From 2,500 to 1 Million Fans in Just Two Years” at The Daily Egg.

Eric Enge posts “The new Newsfeed with Facebook’s Jeff Kanter” at Stone Temple.

Merry Morud posts “Facebook Ads Updates: Bigger Images & News Feed Option Placements” at Search Engine Watch.

Eli Goodman posts “As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?” at comScore.

Reposting from Bloomberg News, AdAge | digital reports “Google Catches FTC’s Eye Over Dominance in Display Ads.”

Deseré Orrill discusses real-time bidding with “Digital advertising: it’s time to get real” at memeburn.

Martin Shervington posts “The Ultimate Guide to Google Plus Posts” at his blog.

Stephan Hovnanian posts “The Google Plus Hovercard: Your calling card across all of Google” at WebSIGHT Hangouts.

Matt McGee reports “Quora Says Its Metrics Are Up 300 Percent, Doesn’t Say From What” at Marketing Land.

Alyson Shontell reports “Another Blog Platform, Automattic, Joins Tumblr In The $1 Billion Valuation Club” at Business Insider.

Tammy Kahn Fennell discusses “3 Ways to Make Your Tumblr Blog More Social” at WindMill Networking.

Victoria Ipri discusses “More BIG LinkedIn Design Changes” at Social Media Today.

MarketingProfsMarketing Smarts Podcast features Mitch Joel on his new book, Control Alt Delete.

Heidi Cohen posts “2013: The Future of Social Media” (Research/Charts) at her site.

Patricia Redsicker discusses “15 Actionable Takeaways From Social Media Marketing World 2013” at Social Media Examiner.

Kevin Glacken discusses “Mapping the Customer Journey with Social Intelligence” at Social Media Today.

Ian Barker posts “Best social media analytics tools: 8 of the best to use” at TechRadar.

Lee Odden posts “Social Media and The U.S. Military – 3 Lessons for Business” at TopRank.

Danna Vetter posts “Be a Tool: Properly Resource Your Enterprise for Social Media” at Brian Solis’ blog.

Mathew Ingram discusses “Crowdsourcing the news: Do we need a public license for citizen journalism?” at paidContent.

Jeff Bullas discusses “How to Market your Personal Online Brand on 10 Social Media Networks” at his blog.

Debbie Hemley shares an A to Z post of “26 Ways to Create Social Media Engagement With Content Marketing” at Social Media Examiner.


(For an all-in-one listing and description of social media, content & inbound marketing events, check out Neal Schaffer’s “The 12 Best Social Media Conferences to Attend in 2013” at Social Media Today.)

image thanks to marycat879

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