SEO content marketing roundup, week ending November 16th

The watchwords for this week’s web-writing news are creativity and renewal. Content marketers focus on getting unstuck and infusing new life into their work, while search and social media marketers find yet more uses for Google+, and SEO pro’s share creative new dance steps to accompany the latest industry changes. Enjoy this week’s refreshments:

Content Marketing

Joe Pulizzi shares eight content marketing initiatives (“to seriously consider”) for 2012 at Junta42.

Heidi Cohen enumerates five ways to give your content marketing new life at Top Rank.

Sonia Simone addresses getting stalled out with your online marketing, and the one thing that may be all you need to move forward, at Copyblogger.

Three ways to break out of a content marketing rut are posted at Content Marketing Institute.

Heather Lloyd-Martin discusses how allowing yourself quiet, meditative time (“percolation time”) can make you a better writer at SEO Copywriting.

Magdalena Georgieva shares an excerpt from yet another free HubSpot ebook (An Introduction to Effective Calls-to-Action), with “4 Types of Calls-to-Action You Need for Marketing Success.” (Yes, at HubSpot).

Seth Godin advocates investing smartly in customers with “Lifetime value of a customer/cost per customer.”

How marketers are measuring ROI is demonstrated via infographic at Marketing Profs Daily Fix.

Internet marketing without a website? Level 343 posts “Internet marketing for brick-and-mortar businesses.”

Newt Barrett reviews David Meerman Scott’s new book (Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage) at Content Marketing Today.

Mike Huber posts four working strategies for exponential revenue growth at Vertical Measures.

Marketo shares the top findings from its email marketing benchmark report.

The seven business goals of content marketing – and why inbound marketing is not enough – are discussed at Content Marketing Institute.

HubSpot posts “the ultimate cheat sheet” for mastering mobile marketing.

Three reasons why you should be a “formulaic” blogger are posted at Copyblogger.

Derek Cromwell discusses how you can land more clients via well-written, structured (“killer”) proposals at SEO Copywriting.

Finally, Joe Chernov offers five tips for extending the life of your content at Content Marketing Institute.

SEO & Search

Google’s Matt Cutts (“Distinguished Engineer”) has announced ten new algorithm changes, which Danny Sullivan elaborates upon at Search Engine Land.

Lisa Buyer posts pitching to Google’s new “freshness” update with timely content at Search Engine Watch.

Rand Fishkin discusses quantifying the impact of Google’s encryption (“keyword referral data shutdown”) with an independent survey at SEOmoz.

The SEOmoz results approximate the 11.36% of affected search traffic data reported by HubSpot’s Brian Whalley.

Barry Adams reviews Google’s latest research tool, “thinkinsights,” at State of Search.

Ian Lurie discusses five cool uses for Google’s new real-time analytics dashboard at Conversation Marketing.

Smart read on analyzing (organic) competitors by Ryan Woolley at Search Engine Watch, explaining “how to dissect your marketplace.”

SEOmoz’s “Whiteboard Friday” presentation is on scalable link-building using social media.

Three ways to “invigorate” your analytics are posted at Search Engine Watch.

Citing an industry report, Search Engine Land’s Greg Sterling posts that mobile is projected to account for 22% of total paid search revenues by the end of 2012.

Lee Odden talks holistic marketing with “the power of integrated search marketing in a social media world” at Top Rank.

Bharati Ahuja discusses why Google+ should matter to you if you’re serious about search at WebPro Technologies.

Kristi Hines posts a guide to keyword research at KISSmetrics: part 1 on Keyword Discovery and part 2 on Analyzing and Choosing the Best Keywords.

An SEO guide to Adsense, ads, and placement is posted at SEOmoz.

Kevin Gibbons posts an SEO how-to on optimizing your WordPress site at Search Engine Watch.

Tom Pick posts his selection of 40 (“of the”) best SEO guides, tips, and insights of 2011 (“so far”) at Webbiquity.

Distilled’s Craig Bradford posts why you’re behind if you’re not using at SEOmoz.

Brian Massey posts eight ways landing pages are like a television sitcom at Search Engine Land.

Tim Ash discusses looking at your landing page through the eyes of your audience at ClickZ.

Jessica Meher posts a presentation on the 25 must-haves for a “remarkable” website at HubSpot (again, a free download available).

From Matt Cutts’ keynote at PubCon Las Vegas: Google may penalize sites that are laden with ads, as reported at Search Engine Watch.

Speaking of Google and ads, Search Engine Land’s Pamela Parker reports that Google leads Bing in television advertising rankings.

No less than 157 “awesome” PubCon Las Vegas takeaways, tips and tweets are posted at SEOptimise.

Finally, the SES Chicago opening keynote by Adobe’s Mike Chertudi (on improving marketing investment and measurement) is shared at Top Rank.

Events:  Search Marketing Expo (SMX) West 2012 is slated for February 28th – March 1st in San Jose.

Social Media Marketing

Google+ business pages headline Social Media Examiner’s weekly news.

Monica Wright discusses what features of Google+ pages businesses and brands can use for now (until they’re able to create their own business page) at Search Engine Land.

HubSpot posts four excellent examples of creative Google+ business pages.

George Passwater muses on Google+ business pages, sharing his experience and possible future impacts on search and social.

ReelSEO reports stats showing that YouTube advertiser numbers are projected to leap from 200,000 to 6 – 7 million per quarter in 2012, and why.

Hugo Guzman posts a smart read on the social influencer engagement hierarchy.

An enthusiastic post on using Google+ “Ripples” to connect with influencers is at SEOmoz.

Got Klout? Neil Patel posts measuring and increasing your brand’s online influence at KISSmetrics.

Judy Shapiro posts “Hey, Klout, What are You Really Measuring?” in arguing for measuring distribution over ‘amorphous’ influence at Ad Age.

eMarketer reports that B2B marketers are still unsure about social media strategies, citing their need for more tools and technology to measure success.

Marketing Sherpa’s weekly research chart shows client perception of social media, noting that the promise of ROI drives client investment.

Jeff Bullas discusses how “the new Facebook” open graph drives sharing, web traffic and actions (with cool graphics).

Social Media Examiner’s Michael Stelzner interviews Dennis Yu, CEO of BitzLocal, on setting up a Facebook strategy for local business.

Dave Larson (a.k.a. @TweetSmarter) posts how to become a social media leader at KISSmetrics.

Mark Schaefer shares seven ideas to turn PowerPoint slides into social media marketing gold at {grow}

Google+ badges? Read about it at Mashable.

Julia Dowers posts “rising above the clutter” of social media: part 1 and part 2, at Social Media Today.

Social Times posts a video sharing a global perspective of online attitudes and behaviors.

Christian Amo, founder of Lingo 24, shares five steps to launch an international social media presence (with a cool world map of social media networks) at Convince and Convert.


photo credit to: DeusXFlorida







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