SEO content marketing roundup, week ending October 24th

Trolls & reputation management, business blogging blues, and disavowing spammy links…this week’s latest and greatest Web-writing news is jammed with helpful information on dealing with these and other less-than-pleasant issues. Be it SEO, search, content and/or social media marketing – if you’re struggling with something, you should find links to remedies and counsel here! Heal thyself with this week’s soothing balm of expert advice from the best of the internet marketing’s best…

Content Marketing

Ana Hoffman shares a considerable number and variety of quality resources in “How to Promote the Ish out of Your Blog” at Traffic Generation Café.

Melissa Fach shares her PubCon (Vegas) 2012 presentation, “3 Critical Aspects of Running a Blog…” at Search Engine Journal.

Zach Bulygo details “The Nine Ingredients That Make Great Content” at KISSmetrics.

Heather Lloyd-Martin shares “3 SEO content ideas for the blogging blocked” in her weekly video post at SEO Copywriting.

Julie Neidlinger posts “How To Write A Blog With Great Content Every Time” at Jeff Bullas’s Blog.

Pamela Vaughan posts “The Business Blogger’s Ultimate Guide to Mastering Lead Generation” at HubSpot.

Demian Farnworth posts “The Dysfunctional Guide to Blogging (and Business) Success” at Copyblogger.

Tim Ash delves into the consumer psyche with “Creating Offers That Work With Neuromarketing Secrets” at ClickZ.

Heidi Cohen shares “30 Insider Tips To Extend Your Content Marketing (Without Really Working)” at her blog.

Daniel Burstein posts Marketing Sherpa’s weekly marketing research chart with “Average website conversion rates, by industry.”

Alexander Nessel posts “Holiday Internet Marketing: Bring Joy to Your Q4”at Portent.

Tyler Bakarich addresses “4 Common Video Strategy Mistakes & How to Avoid Them” at Reel SEO.

Nick Stamoulis makes a solid case for posting expert interviews on your blog with “What makes interviews so valuable for SEO content marketing?” at SEO Copywriting.


  • Based on his upcoming Customer Creation Equation book, Brian Massey will “reveal 18 of the most important formulas you can apply to your site” in a free webinar via tomorrow (Thursday, October 25th)


SEO & Search

Dr. Pete (Meyers) shares his take on the Big G’s “disavow link” tool with “Google’s Disavow Tool – Take a Deep Breath” at SEOmoz.

Jennifer Slegg posts “The Many Shades of Google’s Link Disavow Tool” at Search Engine Watch.

Aaron Wall takes a long, hard look at the consequences of using the “Google Disavow Tool” at SEO Book.

For your own first-hand look at this disavow link tool, check out “A New Tool to Disavow Links” at Google Webmaster Central.

Heather Lloyd-Martin poses the question “Should your business stop blogging for SEO?” at SEO Copywriting.

Nathan Safran discusses the results of a recent Conductor study with “Social Search Update: Google Searchers 3x More Likely To Be Logged-In Than Bing” at Search Engine Land.

Jennifer posts “Keyword Research Step by Step” in a great how-to at Level 343.

Addressing affiliate marketers (but relevant to all in search analytics), Ian Lurie outlines “5 Ways To Get More Out Of Google Analytics” at The SugarRae Blog.

Carrie Hill posts “How To Turn (Not Provided) Into Useful, Actionable Data” at Search Engine Land.

Rand Fishkin presents “The Death of Link Building and the Rebirth of Link Earning” at the latest SEOmoz “Whiteboard Friday.”

Michael Schwartz discusses “5 Link Building Tactics That No Longer Work” at Vertical Measures.

Julie Joyce posts “The Golden Rules Of Link Building” at Search Engine Watch.

Citing research from Think with Google, Chris Crum posts “Google Talks Holiday Shopping Trends Businesses Need To Be Aware Of” at WebProNews.


  • Distilled’s SearchLove events are scheduled for October 29th & 30th in London, and for November 5th & 6th in Boston.
  • SES Chicago is scheduled for November 12th thru the 16th.


Social Media Marketing

Gini Dietrich discusses “Trolls, Smear Campaigns, and Reputation Management” at Spin Sucks.

Jeff Bullas shares “Tips for Handling Negative Comments and Trolls on Social Media.”

Cheryl Burgess posts “Storytelling and Brand Resurrection in the Age of Social Media” at Blue Focus Marketing.

Hugo Guzman discusses “The counter-intuitive nature of a strong social media strategy.”

Level 343 posts “The Social Land of Milk and Honey for Bloggers and Brands.”

Brian Solis posts the provocative “The Erosion of Privacy and the Rise of Publicness…and why it’s a good thing.”

Greg Finn posts “Now Playing: Video Ads Arrive On LinkedIn” at Marketing Land.

“New LinkedIn Profiles” headlines Social Media Examiner’s weekly news.

Rohit Onkar posts “How to Create a LinkedIn Company page” at Social Media Today.

Pamela Vaughan reports “Facebook Launches Global Pages to Simplify Brands’ International Facebook Presence” at HubSpot.

Matt McGee poses the question “Do Small Business Owners Understand What Google+ Is?” at Small Business Search Engine Marketing.

Patrick Murphy posts “How to Beat the Image Bias of Pinterest: Getting Pinned, Blocking Pins & Image Optimization Tips” at KISSmetrics.

Greg Finn discusses StumbleUpon’s new Pinterest-like “Lists” feature, with “Over 45,000 StumbleUpon Lists Have Been Created, Now Coming Out Of Beta” at Marketing Land.



photo thanks to moohaha (Audrey)

Is your website not converting as it should? Check into my low-cost, high-value SEO Content Review service – I can diagnose (and treat) your web content blues!



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