Content marketing serves many purposes. It helps companies attract the right audience, drive lead generation efforts, enable sales teams, and fuel outbound channels such as email, social media and syndication. But just because an organization might invest in content marketing, it doesn’t always mean they know how to develop the right content. In fact, while 91% of B2B […]
About Anne Murphy
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Entries by Anne Murphy
I’ve been teaching writers for over 20 years. Want to learn my secrets?