Entries by Courtney Jones

Adapting to visual content: 3 musts for the SEO copywriter

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Last Updated on September 20, 2016With each new photo-friendly social network (and updates to existing networks to make images look even better), I cringe a little. There was a time when the best way to get your message across online was through some high quality, optimized text. As writers, we were kings and queens among […]

Handling your copywriting client’s feedback: 5 do’s & don’ts

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Last Updated on January 17, 2019You’ve done your homework. You’ve interviewed your client. You’ve painstakingly put together the first draft for some new web copy. And then comes the waiting game.
Sometimes you get feedback right away. Sometimes it takes a few days or even weeks. But when that email or copy review call comes around, […]

5 things your SEO copywriter needs to create powerful content

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Last Updated on July 30, 2013Sending a list of keywords to your SEO copywriter is a good start for your new web project, but it’s not everything he or she needs to turn your pages into gold.
Your writer needs to have a solid understanding of you, your products/services and your audience. Here are five key […]

The Do’s & Don’ts of Partnering with Other Web Content Providers

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Last Updated on November 19, 2019I took a big step this week for my company – I closed its virtual doors.
But I’m far from being out of business. I’ve decided to focus on content marketing clients who are also working with a marketing company for complementary services like social media and inbound marketing strategy.
Working with […]

SEO client education: It’s your most important job

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Last Updated on January 17, 2019It doesn’t matter if you’re an SEO consultant, SEO copywriter, content writer, or social media coordinator that reads keyword reports – if you are helping clients with SEO, client education is your most important job.
In fact, I’d wager that if you’re struggling in your business as an SEO provider, client […]

6 Steps to a Smart (Sane) Google+ Strategy

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Last Updated on April 1, 2019Another social network? What’s a brand to do!
There’s no denying it – Google+ is going to be an important part of social media and search from now on. Its enormous growth in the past seven months has gotten the attention of the search industry, competing social networks and marketers alike. […]