Entries by Eric Enge

What Google’s authorship markup means for SEO

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Last Updated on December 13, 2017Back in June of 2011 Google announced their support for authorship markup.
The initial impact of this markup was that Google would modify the appearance of the search results to show a picture of the author, as shown in this example search result:
 

 
 
 
 
To make this work, you need to have a […]

The Trouble with “SEO Copywriting”

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Last Updated on February 18, 2019The trouble with the term “SEO Copywriting” is that so many people misinterpret what it means.  A large number of people associate the term SEO with a mindset that involves manipulation and trickery, and they bring this faulty mindset to copywriting as well.  Worse still is that many believe that […]