Forbes Magazine called Heather Lloyd-Martin “the pioneer of SEO copywriting.” Over 24 years ago, Heather was the first person to discuss SEO writing best practices -- long before Google was everyone’s favorite search engine. Today, she continues to stay on the SEO leading edge, helping marketers understand Google’s latest updates and create standout content.
Heather has consulted with and trained leading brands across various industries, including publishing, travel, SaaS, search engines, and education. Her specialty is breaking complex information into bite-sized chunks, helping marketing teams learn to love (and master) SEO content writing and strategy.
Heather lives outside of Portland, Oregon, with her husband and two cranky cats. She loves working out, hopping on planes, rafting the Colorado River, and Starbucks almond-milk lattes.
Right this minute, someone out there is wondering, “how can I find my perfect freelance writing niche?” (Maybe even you.) I receive heart-wrenching letters every week from writers trying to find their true path. These folks have heard they need to “find a niche” — and that’s where they get stuck. Because people aren’t focused […]
Last week, I read the news that Danny Sullivan is shifting away from his role as Chief Content Officer of Third Door Media, and is taking an advisory role. I was shocked. Sure, Danny isn’t the first “first generation” search marketer to step away from the industry (I believe my first business partner, Jill Whalen, was […]
Do you think keyphrase usage destroys well-written content? Well, you’re right. Up to a point. Way back in 2011, Lee Odden wrote “Content Strategy and the Dirty Lie About SEO.” At the end of the post, he posed the question – the question that’s been debated ever since “writing for search engines” started: Do you think […]
Have you shelved SEO copywriting training for your in-house writers, figuring the money was better spent elsewhere? That strategy may put your company at a competitive disadvantage. Conductor recently reported that half of all content jobs require some SEO skills. That means companies (like your competitors) are valuing SEO copywriting knowledge more than ever before. Are you ready? […]
Did you grow up hearing, “If it’s easy, there must be something wrong with it”? Yeah. Me too. Instead of looking for the easy way out, we often look for the most challenging, brutal way to do things. We work harder. We work longer hours. If we’re not suffering, we aren’t trying. It’s all about […]
Around 16 years ago, I met Debra Mastaler, founder of Alliance-Link — and I was immediately impressed by her intelligence, knowledge and her no-nonsense advice. Debra is a trailblazing woman (in fact, she was one of the first women in SEO) who knows how to set smart, sustainable link marketing campaigns. If you have a chance to see […]
Imagine if you had to use your old high school photo for your business headshot. Remember that perm you spent hours teasing? Your super-big hair would be showcased on your LinkedIn profile. That cool mullet you sported, paired with your Metallica t-shirt? Yup. That’s what readers would see when they clicked over to your “about” page. Although we’d never throw […]
Does your company have challenges around content creation (especially creating optimized SEO content?). You’re not alone. I hear the complaints all the time… “We create a lot of content every month, but it’s not very good. Our writing has quality issues, and we’re not sure what to do.” “Our writers refuse to optimize their content because they […]
Do you know someone who would rather save money than spend it? The flashy new iPhone 11 doesn’t tempt him –- he’s happy with his old-school flip phone. If he goes out to lunch, he’s ordering the cheapest thing on the menu and boxing up half for later. He’s probably demanding the “best deal” when asking […]
Does the thought of writing a 3,000-word blog make you want to curl up in a small ball and rock back and forth? What if I told you a recent study said writing shorter posts, more often, is a way to gain more social shares — even if that copy was written by a machine? Recently, […]
I’ve been teaching writers for over 20 years. Want to learn my secrets?