Forbes Magazine called Heather Lloyd-Martin “the pioneer of SEO copywriting.” Over 24 years ago, Heather was the first person to discuss SEO writing best practices -- long before Google was everyone’s favorite search engine. Today, she continues to stay on the SEO leading edge, helping marketers understand Google’s latest updates and create standout content.
Heather has consulted with and trained leading brands across various industries, including publishing, travel, SaaS, search engines, and education. Her specialty is breaking complex information into bite-sized chunks, helping marketing teams learn to love (and master) SEO content writing and strategy.
Heather lives outside of Portland, Oregon, with her husband and two cranky cats. She loves working out, hopping on planes, rafting the Colorado River, and Starbucks almond-milk lattes.
How many times has this happened to you: You sweat and slave over a copywriting proposal. Finally, you get an email from the client. Success! They want to work with you! And then you read, “Your copywriting rates are too high. We were planning to spend about half that amount. Can you bring your price […]
“SEO copywriting is low-paying, demeaning work.” “SEO copywriting is synonymous with unethical projects.” “[Much of this] SEO content is written by non-native speakers.” In the words of Liz Lemon from 30 Rock, “What the what?” I was amazed to read such angry posts in a LinkedIn group. I knew SEO copy had a bad reputation in some […]
Should you create original SEO content? Or, should you optimize an existing page (in other words, add keyphrases without rewriting the copy?). Freelance and in-house writers ask this question all the time. I receive emails saying, “My boss (or client) wants me to add keyphrases to this existing page. The problem is, the page isn’t […]
Wondering what SEO copywriting is — and if it’s important for your site? SEO copywriting is a specialized form of online writing that: Contains keyphrases — words your target reader types into a search box to find the information she wants. Helps online content rank higher in search results (such as Google.) Drives qualified traffic. […]
Are you wondering what an SEO writer is, how much you can make and if taking the career plunge is right for you? I’ve answered 23 of the most common questions I hear about the SEO copywriting profession. Enjoy! What is an SEO copywriter? An SEO copywriter writes content with two end-goals in mind: The […]
What does Google have in common with the late Billy Mays? Both are known for being extremely persuasive. Google is a master at manipulating our emotions and changing our behavior. Think about it: How many of you use Google products because it’s easier, cheaper and – in the case of the now-defunct Google Glass – provides […]
Is 2016 the year you take your B2B content writing campaign to the next level? If your answer is, “I don’t have time to take it to the next level. I’m barely holding on as it is,” consider these statistics: 94 percent of B2B companies research online for purchase decisions, according to the Acquity Group. Plus, according […]
Wow. 2015 is almost over. We’ve survived Mobilegeddon, debated the merits of RankBrain and learned to love long-form content. It’s been a wild year. As always. As in previous years, I’ve combed through my analytics and sleuthed out 2015’s most popular posts. (Curious about previous years? Here’s what was popular in 2014 and 2013.) This year, you’ve loved the how-to […]
Does your content receive eight shares or less? If so, your content is “failing,” according to a recent industry study. I discussed BuzzSumo’s study during last week’s SEO Copywriting Certification training call. The author of the study, Steve Rayson, analyzed over one million posts and noticed a surprising trend. Popular, branded sites such as HubSpot […]
Are you cultivating relationships with colleagues and potential clients? Have you built a solid company page? Are you actively participating and posting your content in key LinkedIn groups relevant to your industry’s vertical? Have you considered establishing your own LinkedIn group? If not, you really should: LinkedIn is an ideal platform for B2B content marketing, […]
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