Forbes Magazine called Heather Lloyd-Martin “the pioneer of SEO copywriting.” Over 24 years ago, Heather was the first person to discuss SEO writing best practices -- long before Google was everyone’s favorite search engine. Today, she continues to stay on the SEO leading edge, helping marketers understand Google’s latest updates and create standout content.
Heather has consulted with and trained leading brands across various industries, including publishing, travel, SaaS, search engines, and education. Her specialty is breaking complex information into bite-sized chunks, helping marketing teams learn to love (and master) SEO content writing and strategy.
Heather lives outside of Portland, Oregon, with her husband and two cranky cats. She loves working out, hopping on planes, rafting the Colorado River, and Starbucks almond-milk lattes.
Have you ever pulled out an old pair of pants from your closet, and found money stashed inside? It doesn’t matter if you found $1 or $100, the reaction is always the same. You get a little thrill from the experience. Your heartbeat quickens. And a thought pops into your head like, “Woohoo! Found money! Score!” I’ve been […]
Talk about frustrating. You thought what you wrote showcased your best work ever. You expertly followed your client’s content marketing strategy. You chose good keyphrases. You did everything right. When you finished writing your SEO copywriting masterpiece, you could almost hear the harp music softly playing and feel the warm sunshine on your face. Your copy didn’t just sound […]
As an online writer, you’ve surely come across many a post about how to create a stellar headline. And you’ve likely found that it’s not as easy to do as prescribed. Should you go for the sexy headline that invites clicks? Or for the one that is sure to position in the search engines with […]
Let’s face it. Magically coming up with blog post ideas is grueling. Sure, you can schedule time to brainstorm post ideas (here’s how to generate over 3,000 a year!). But what about those days when the ideas don’t come, you’re on deadline, and you feel like you’ve written it all before? Don’t get stuck – get […]
You’ve most likely heard of Spin Sucks and the force behind it, Gini Dietrich. She entered the public relations (PR) business after graduating from college, working her way up from her initial position as an account coordinator. True to form, Gini eventually set out on her own and started her PR business (Arment Dietrich, Inc.) […]
Are you struggling in your freelance writing business and you don’t know why? There’s nothing worse than working your butt off and feeling tired, burned out and poor at the end of the day. If you’re churning through clients and feeling like you’re making less than minimum wage, you know you have a problem. Good news, […]
Sometimes, I receive an email that’s so compelling that I need to respond right away. This is one of those times. The note said: “I’m a freelance online copywriter. I’m busting my butt to get clients and doing all the necessary marketing (email, networking, social media, article marketing, etc.). However, I’m still not getting the […]
Want to know a secret? When prospective buyers visit your website, they are looking for more than just their desired product or service. The secret is; they’re looking for reasons to NOT buy from you. Yes, that’s right. Your prospects – no matter how motivated they are – are coming to the virtual table with a […]
Have you ever had a <headdesk> moment when you realized your major business problem was…you? I just had this happen to me. In fact, I see this happening every day to writers and other entrepreneurs. Let me explain… I recently returned from a seven-day rafting adventure to the Middle Fork of the Salmon River. Unlike […]
Want to avoid boring guest interviews? Are you new to interviewing experts and need a process? Running expert interviews is a nice win/win for all parties. Your expert gets exposed to a new audience, and you get awesome, thought-leader content that drives links and gets shares. Sadly, it’s not always as easy as that. Your expert […]
I’ve been teaching writers for over 20 years. Want to learn my secrets?