Forbes Magazine called Heather Lloyd-Martin “the pioneer of SEO copywriting.” Over 24 years ago, Heather was the first person to discuss SEO writing best practices -- long before Google was everyone’s favorite search engine. Today, she continues to stay on the SEO leading edge, helping marketers understand Google’s latest updates and create standout content.
Heather has consulted with and trained leading brands across various industries, including publishing, travel, SaaS, search engines, and education. Her specialty is breaking complex information into bite-sized chunks, helping marketing teams learn to love (and master) SEO content writing and strategy.
Heather lives outside of Portland, Oregon, with her husband and two cranky cats. She loves working out, hopping on planes, rafting the Colorado River, and Starbucks almond-milk lattes.
Thinking about starting a career in SEO copywriting? Here’s a reality check. Making a living as an SEO copywriter (whether you work in-house or freelance from home) is hard work. First, there’s a learning curve – it takes some time to master SEO copywriting best practices. Second, you’ll need to keep up with (and understand […]
Do you engage in a content marketing strategy because your favorite guru wrote about it in a blog post? It’s time to stop. Let’s face it — we all do this from time to time. We have our content marketing expert favorites. We read their success stories, case studies, and in-depth blog posts. We feel like we’re part […]
I wrote this post years ago, and I recently made some updating tweaks. I hope you enjoy the revised version! – Heather To paraphrase the Talking Heads — is your content sending your readers on the road to nowhere? You see this issue frequently pop up in blog posts. Although the site navigation is there, […]
What’s your writing dream? Do you want to write a book, but you have no idea how you’d find the time? Do you have a great idea for an online course, but work priorities keep putting it on the back burner? Have you wanted to write just for fun, but you’re too overwhelmed to start?
There are some times when we’re a little too in love with our own copy. As a consultant, I’ve had to gently tell clients why their baby (their site copy) is ugly. Some nod and tell me that they already know. Others are amazed I’d feel that way. Their website could have the most boring B2B […]
Are you undervaluing your work — and selling yourself short? I’ve talked to many freelance and in-house copywriters who claim that they’re “just” a writer. Sure, most of their time is spent writing copy. But they’re also setting the editorial calendar, using tools like BuzzSumo to find new topic ideas and even explaining Google’s latest updates to their […]
You know what I’m tired of hearing? The oft-repeated mantra “content is king.” “But wait Heather,” you may say. “You train people how to write content. You consult on SEO content development. Heck, your entire career was built on content.” True. But I think the mantra “content is king” has done more harm than good. Why? […]
I have a confession. You know those tasks you put on your to-do list — but you never do them? You keep carrying them over day after day thinking, “I’ll get to it tomorrow.” For the last few months, I’ve been sitting slack-jawed in front of my laptop every time I tried to start a […]
Want to brush up on your online copywriting skills? Recently, someone asked if I could send them some “must read” Web writing resources. By the time I was done, I had a very long list (27 to be exact.) That was back in 2012. Since then, I’ve stumbled across some great new resources. Many of them […]
I feel a rant coming on. Recently, I stumbled across an old “how to write Titles” post. In it, the author discussed how her preferred method of Title creation was to separate the keywords with pipes. So, a Title would read like: keyword | here’s another keyword | yet another keyword And now begins my rant: […]
I’ve been teaching writers for over 20 years. Want to learn my secrets?