Forbes Magazine called Heather Lloyd-Martin “the pioneer of SEO copywriting.” Over 24 years ago, Heather was the first person to discuss SEO writing best practices -- long before Google was everyone’s favorite search engine. Today, she continues to stay on the SEO leading edge, helping marketers understand Google’s latest updates and create standout content.
Heather has consulted with and trained leading brands across various industries, including publishing, travel, SaaS, search engines, and education. Her specialty is breaking complex information into bite-sized chunks, helping marketing teams learn to love (and master) SEO content writing and strategy.
Heather lives outside of Portland, Oregon, with her husband and two cranky cats. She loves working out, hopping on planes, rafting the Colorado River, and Starbucks almond-milk lattes.
If you’re an SEO writer, you’re probably doing more than “just putting keyphrases into the content.” You’re creating persuasive headlines. You’re setting strategy. You’re transforming boring benefit statements into copy that converts like crazy. You may even manage an in-house or freelance team. In short, you wear a lot of different hats. All the time. […]
I had one rule when I was on Match.com. If I saw misspellings, typos or the wrong form of a word (like “they’re” when he meant to type “there,”) that person was no longer a candidate. Harsh? Yes. But here’s my theory. First impressions count. If a person can’t spend two minutes proofing their email, they weren’t overly […]
During client meetings, your smart marketing ideas fly around like popping popcorn. ::POP:: There’s another brilliant idea! Your clients’ files, marketing calendars and upcoming posts are organized, color-coded and scheduled. You are a marketing ninja when it comes to your clients. Your own site…not so much. It’s funny how we neglect our own sites. We know how […]
“We’d love to work with you, but your prices are just too far out of our budget. Everyone else we’ve talked to charges much less.” Yeah, that’s always a fun email to receive first thing in the morning. What’s your first reaction when you read something like this? Anger? Shock? Denial? Or do you just […]
After I read my client’s email, I had to hold myself back from beating my head against my laptop. “Heather, we agree with what you’re saying. But I think we’re going to go in a different direction and try something else first.” AAAARRRRRGGGGHHHHH! Whether you work in-house or freelance, you’ve probably had moments like this. You […]
I walked away from the conversation shaking my head. “SEO services are too expensive. We can’t afford to hire someone.” “I’m smart. I should be able to figure this SEO stuff out myself.” “My team is top-notch. No, they don’t have any formal SEO training, but I’m sure they’ll get it. Maybe I’ll send them […]
I just got off the phone with my accountant. For some people, chatting with their accountant is a super-stressful event. But not for me. My accountant (Eva Rosenberg, in case you’re wondering,) is fantastic. I. Love. Her. Why? She can take the most complex situation, break it down into bite-sized chunks and show me how to proceed. […]
Once upon a time, there was a sad and lonely website. Its owners were recognized experts in their fields. They had written books. They blogged. They spoke all over the world. From a marketing standpoint, they were doing everything right. Yet, their site wasn’t positioning for any important keyphrases. None. Zip. This made the site […]
Bottom line: Should you continue producing content now that Google Authorship markup is dead? Is blogging and guest posting still worth it, even if you won’t see your shining face next to the search results page? The answer: Yes. Many writers freaked out when they heard the Google Authorship news. These folks wrote great content, […]
It’s never easy to lose thousands of dollars every month to your competitors. The company (let’s call it Company X) used to be at the top of their game. Product sales were brisk. Their testimonials were excellent. They dominated Google search results for their main keyphrases. Then, things started to slow. “It’s seasonal,” thought the CMO. […]
I’ve been teaching writers for over 20 years. Want to learn my secrets?