Forbes Magazine called Heather Lloyd-Martin “the pioneer of SEO copywriting.” Over 24 years ago, Heather was the first person to discuss SEO writing best practices -- long before Google was everyone’s favorite search engine. Today, she continues to stay on the SEO leading edge, helping marketers understand Google’s latest updates and create standout content.
Heather has consulted with and trained leading brands across various industries, including publishing, travel, SaaS, search engines, and education. Her specialty is breaking complex information into bite-sized chunks, helping marketing teams learn to love (and master) SEO content writing and strategy.
Heather lives outside of Portland, Oregon, with her husband and two cranky cats. She loves working out, hopping on planes, rafting the Colorado River, and Starbucks almond-milk lattes.
News flash: B2B content doesn’t have to be boring. I know, I know. Writing for B2B sites isn’t easy. Products like lanyards and construction helmets aren’t necessarily sexy. Your competitors’ sites are probably just as boring. And the powers-that-be may feel more comfortable with “just the facts” feature-filled content. Yet, for many (most) B2B sites, there’s room […]
We’ve all been there … You speak to a new client. You’re excited to work with them. You’ve signed an agreement. Yay! This is going to be fun. But when you start writing their web copy, you begin to feel a little insecure. Is your copy good enough? Do you really understand their business well […]
Are you new to SEO writing and wondering if it’s right for you? You may fear that SEO writing is too technical. Or it’s too unnatural to write “how Google wants.” Relax. SEO writing is much easier than you think. If you’re looking to build a new skill set, here are the essential things you need […]
Wondering if you’d be happy as an SEO copywriter? In a previous blog post, I discussed 9 common questions writers ask about SEO copywriting. But what about SEO copywriting as a career choice? If you’ve wondered how you could find a job as an SEO copywriter – or how you can start a freelance shop – […]
I have an incredible fear of heights. Bouldering makes every muscle I have tighten up with anxiety. And I don’t do heat well. If it’s over 75 degrees, I feel like I’m melting. So of course I spent 16 days rafting the Grand Canyon – the land of sheer drops, lots of bouldering and 105+ degree temperatures. Why? […]
Probably the most common question freelance copywriters ask me is “How much should I charge?” I know what these folks are really asking. They want me to gaze into a crystal ball and reply, “You should charge $X per page. If you charge that rate, clients will love you and you’ll make lots of money. […]
I love working with B2B companies. Many times, they have scads of unique content opportunities – they just need someone to point them out and send them in the right direction. If you work for a B2B company and you’ve been wondering, “Why are people bouncing out of our site so fast” or “Why don’t […]
Do you ever read a blog post and cringe? “I don’t know how they missed that,” you think. “It’s such an obvious mistake!” The truth is, we all suffer from copywriting blind spots. We’re so close to our own writing that it’s hard to see the mistakes. It’s important to get a handle on your […]
Figuring out what a client wants their content to sound like isn’t always easy. This is especially true when clients don’t know what they want or worse, don’t know how to explain their vision and rely on buzzwords or terms that they’ve heard, but don’t fully understand. One of the most commonly used and misunderstood directions […]
I’m going to suggest something radical. You know that content you’re creating? Your blog posts, white papers and other assets you use for SEO and lead generation? What if you sold that information rather than giving it away for free? I’ve been thinking about this a lot. Back in the “early days” of the web, […]
I’ve been teaching writers for over 20 years. Want to learn my secrets?