Forbes Magazine called Heather Lloyd-Martin “the pioneer of SEO copywriting.” Over 24 years ago, Heather was the first person to discuss SEO writing best practices -- long before Google was everyone’s favorite search engine. Today, she continues to stay on the SEO leading edge, helping marketers understand Google’s latest updates and create standout content.
Heather has consulted with and trained leading brands across various industries, including publishing, travel, SaaS, search engines, and education. Her specialty is breaking complex information into bite-sized chunks, helping marketing teams learn to love (and master) SEO content writing and strategy.
Heather lives outside of Portland, Oregon, with her husband and two cranky cats. She loves working out, hopping on planes, rafting the Colorado River, and Starbucks almond-milk lattes.
Good news: You were just hired as the content manager for a well-established site. Bad news: The content is horrible, it hasn’t been optimized for SEO and every page makes you want to cry. This scenario is extremely common. Maybe it’s because the company has had various people overseeing the site’s content. Or, no-one “owned” […]
Would you rather be hiking a wooded trail rather than writing your latest blog post? Or taking a quick catnap on the couch? Or catching up with friends? You can. You just need to learn how to write content the lazy way. “Lazy” doesn’t mean that you write poor-quality content. Or you don’t write at […]
Tired of spending hours writing proposals that never result in a sale? A couple weeks ago, I wrote about how to get clients to say “yes” faster. Since writing the post, a number of people have said, “Heather, where I’m really stuck is how to write proposals. What do prospects expect? I feel like I’m doing […]
Does your freelance writing site have some…sucky… elements? If you’re a freelance writer, there’s a good chance your answer is “yes.” You may be able to transform your clients’ content into marketing gold. But your own site…not so much. Writing copy for your own site is hard (really!). I’ve seen super-talented writers make major blunders […]
We’ve all been there. You had a great phone call with your prospect. You laughed. You bonded. You explored ways to work together. At the end of the call, the prospect said, “This sounds good. Can you shoot me a proposal outlining what we talked about?” You hang up the phone, write up a fantastic […]
Imagine what would happen if your biggest client left you for another vendor. Would you be OK and simply move on to another client? Or would you be out of business in less than two months? You may think, “Hey, my clients are awesome. This will never happen to me.” Yeah, I used to think […]
Headlines. We’re bombarded by them on a daily basis as online publications vie for the most pageviews. What’s the magic formula for the world’s best headlines? Is it long or short? Positive or negative? Clever or straightforward? Is it BuzzFeed or the BBC? Well, yes. I hesitate to call headline writing on the web an […]
“There’s no way I can take this job. I don’t know enough.” “I can’t pitch a big brand. All those people are smarter than I am.” “Yeah, I know they’re making tons of money. But that’s not me. I’m not at their level.” To this, I say poppycock (and how many times do you get […]
Television doesn’t have to be a time-waster. It’s amazing how much we can learn about copywriting from our favorite TV shows. These 7 posts demonstrate that TV doesn’t have to be mindless entertainment. It can help us write better SEO content, too. Enjoy! Mr. Spock’s guide to out-of-this-world SEO copywriting Heather unleashes her inner Trekkie […]
Do you feel stuck in your corporate job? Yes, you’re happy to even have a job. Your paycheck arrives like clockwork. You have benefits. Heck, you may even have a creative job like marketing communications, design or SEO writing. Yet, you feel like your corporate job is sucking away at your soul. You dream of […]
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