Forbes Magazine called Heather Lloyd-Martin “the pioneer of SEO copywriting.” Over 24 years ago, Heather was the first person to discuss SEO writing best practices -- long before Google was everyone’s favorite search engine. Today, she continues to stay on the SEO leading edge, helping marketers understand Google’s latest updates and create standout content.
Heather has consulted with and trained leading brands across various industries, including publishing, travel, SaaS, search engines, and education. Her specialty is breaking complex information into bite-sized chunks, helping marketing teams learn to love (and master) SEO content writing and strategy.
Heather lives outside of Portland, Oregon, with her husband and two cranky cats. She loves working out, hopping on planes, rafting the Colorado River, and Starbucks almond-milk lattes.
Your client schedules meetings one hour before the start time. When you tell her a job takes two weeks, she’s demanding her deliverable two days after you start. Your client doesn’t show up for meetings (even if she scheduled them.) Sometimes she has a (poor) excuse as to why she didn’t show up. Other times, […]
Want to know the secret to closing more deals and landing more clients? It’s all in your pitch. What do you say when you talk to prospects (or chat with them on the phone?) Do you say something like, “I’m a freelance writer with over four years experience. I write B2B copy and I specialize […]
I’m amazed at how many people have their knickers in a knot after Matt Cutts’ latest announcement. In case you missed it, Matt’s latest post contained this interesting quote: In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn’t […]
I am more than “just a writer.” I am a profit driver. A matchmaker. A storyteller. A content marketing dream-fulfiller. My SEO writing helps companies reach more people, do more good and make more money. It doesn’t matter if I’m writing about industrial machinery, hotels or software. Or if I’m blogging, tweeting or writing sales […]
You answer emails within five minutes of them hitting your inbox. You race to pick up the phone by the third ring, no matter what you’re doing (or writing.) A client emails you Saturday night at 10:45 and you immediately return their note. Even if that means taking time away from your family. And you’re […]
And, like that, 2013 is almost over. Wow. Last year, I recapped 10 of the most popular posts 0f 2013. Many of those posts were of the “back-to-basics” variety – people were (finally) beginning to wake up to the concept of “quality content” and needed some trusted pointers. This year, I decided to turn it […]
2013 was a big year for SEO copywriters. It wasn’t so long ago that I was railing against content farms and spammy search results. This year, Google has made some major strides that changed the game and improved the SERPs. Heck, Google’s search results have gotten good enough that Jill Whalen left the industry. And that’s […]
Imagine this… You’ve finally gotten a date with the girl (or guy) of your dreams. He or she wines you, dines you and treats you like royalty. You’re enamored. You’re blown away. You’re willing to do anything to keep the good vibrations going. Then, the relationship reaches the … um … conversion phase. You’re on […]
Happy Thanksgiving! I’m grateful for so many things this year. Here is a partial list… – I love what I do and I have fun doing it. – I have fantastic friends who love me, despite my eccentricities. :) – I have an incredible husband. – And I’m grateful for you! Thank you for reading […]
When’s the last time you’ve blown it big time? Maybe you passed up a great job opportunity. Or you screwed up with a client and they fired you. Or you started a new business that lost more money than it made. Or you divorced who you thought was your soul mate. People tend to believe […]
I’ve been teaching writers for over 20 years. Want to learn my secrets?