Forbes Magazine called Heather Lloyd-Martin “the pioneer of SEO copywriting.” Over 24 years ago, Heather was the first person to discuss SEO writing best practices -- long before Google was everyone’s favorite search engine. Today, she continues to stay on the SEO leading edge, helping marketers understand Google’s latest updates and create standout content.
Heather has consulted with and trained leading brands across various industries, including publishing, travel, SaaS, search engines, and education. Her specialty is breaking complex information into bite-sized chunks, helping marketing teams learn to love (and master) SEO content writing and strategy.
Heather lives outside of Portland, Oregon, with her husband and two cranky cats. She loves working out, hopping on planes, rafting the Colorado River, and Starbucks almond-milk lattes.
Yes, you can source low-cost, quality content by leveraging your internal resources (I talked about this last week.) If you follow some basic guidelines. The key to a strong internal team is putting the right puzzle pieces together the right way. I’ve helped a number of companies tap into their teams and uncover some fantastic “diamond-in-the-rough” […]
Are you wondering how your company can actually afford quality SEO content? You’re not alone. Companies are drowning in content needs. The existing marketing department (assuming there is one) may be too swamped to consistently write articles and blog posts. Finding outsourced vendors can be equally frustrating. Companies are often looking for Cadillac-level SEO content […]
I was blown away the first time I heard, “Walk On The Wild Side.” Were the lyrics a little controversial? Sure. To my 12-year-old brain, hearing songs about hookers and junkies was a big deal. But it wasn’t the supposed scandalous content. It was the storytelling. “Walk On The Wild Side” is visual. It’s gripping. […]
Do you feel like your freelance writing income is stuck in low gear – and you’re looking to rev up your profits? Making more money can be easier than you think. Here are ways to make it happen: 1. Raise your rates. If you haven’t increased your freelance copywriting rates lately, now may be the […]
Is your gut filled with sharp stress knots? Do you feel so stuck that you feel there’s no way out? I feel your pain. I’ve been there. And it’s not fun. There are times in your professional (and personal) life when things seem completely hopeless. – You hate your job, yet you can’t see a […]
So, Google’s Hummingbird algorithm has officially taken flight. And it’s amazing how many people have their collective panties in a knot because of it. If you’re not familiar with Google’s latest algorithm, here’s what Danny Sullivan reported: “Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole […]
Last Sunday I ran my first 10K. Running has always been a bit…challenging…for me. Sure, I learned to embrace it and run the occasional 5K. But a 10K seemed impossible. That’s 6.2 miles. Of running. Wow. In a fit of stubbornness, I signed up for my first 10K a few months ago. Had I ever […]
I originally wrote this post in 2009. Since it’s such a timely topic (I’ll be talking about advanced writing tips during SMX East 2013,) I wanted to dust off the post, revise it and make it just like new. If you’re in NYC October 2nd, I’ll be talking about what writers can learn from neuromarketing, […]
My father was fond of saying, “You can’t make a silk purse out of a sow’s ear.” The meaning? You can only work with what you’ve got. If you’ve got nothing, dressing it up and make it look pretty won’t help. I’m reminded of this every time a prospect asks if I’ll just rewrite their […]
Imagine this: You suddenly decide to move to Chicago. Instead of lining up a job and doing your due diligence, you immediately jump in the car and start driving. You don’t take anything with you. Nor do you check Google Maps and figure out your route. You just point the car and go. Would you […]
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