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This week’s latest and greatest web writing news resonates with the season, dominated by content both retrospective and predictive. Google, Apple, Twitter, and Facebook follow Yahoo in releasing their respective stats for 2010, and predictions abound for where the market is going with content, SEO, search, and social media, and on how to best deal with all the ch-ch-ch-ch-changes. So you’re invited to get a handle on it and check out these picks – and please feel free to add your own!
iMedia Connection posts seven experts’ respective predictions for digital marketing in 2011, while Content Marketing Institute discusses the B2B content marketing trend towards events via mobile meeting applications.
Great one for the library: Marketing Sherpa selects and links to its top 12 “Great Minds” articles on strategic content marketing, as well as SEO and social media marketing.
Finally, SEOmoz posts Rand Fishkin’s regular Friday video, this one is on how to improve your content’s “sharability.”
SEO & Search:
Search Engine Roundtable posts a helpful video summary of all of Big G’s changes of the past 30 days, and explains Google’s holiday updates in the way of two cool analytics tools. The Roundtable’s latest video recap of the search engine world is here.
Thinking about linking? A great seasonal read on how to build deep links to your e-commerce and product description pages is at SEOmoz.
And speaking of trends, Ian Lurie of Conversation Marketing puts six internet marketing trends to the test in his signature (funny) way.
Social Media Marketing:
In a related post, Lisa Barone of Outspoken Media discusses how to create and use your own (free) social media command center. Yes. Command Center. Free.
Marketing Profs has a highly comprehensive article detailing how to implement a successful social media function in your organization. Great information.
Top Rank offers tips on social media advertising, eMarketer discusses how marketers are buying into Twitter’s promoted tweets, and Hubspot offers a diagnostic for those needing to tweak their social media strategy.
Finally, how to make your blog stand out is posted at Social Media Examiner.
Do you have a reflection or prediction to share? Please do, and thanks!