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In this week’s latest and greatest online marketing news, content marketers share tools and best practices, SEO and search pros discuss volatile search rankings and how search engines view websites, while social media marketers see Facebook extending its graph search and Twitter allowing advertisers to retarget its users.
These highlights and more await you – enjoy this week’s picks!
Citing a new study by faberNovel, Ginny Marvin posts “LinkedIn Positioned To Be Professional Content Marketing Leader, Testing Monetization” at Marketing Land.
Heather Lloyd-Martin posts “Stop creating ordinary SEO content!” at SEO Copywriting.
Christopher Fielden shares “An Evergreen Content Case Study” at Moz.
Joe Pulizzi shares take aways from Mitch Joel’s CtrlAltDelete with “6 Keys to Rebooting Your Content Marketing” at Content Marketing Institute.
Rebecca Lieb discusses “Why Content Marketing Goes Rogue And How To Rein It In” at Marketing Land.
Beth Hayden posts “Case Study: How a Corporate Consultant Built a Thriving Business with Content” at Copyblogger.
Clarissa Sajbl shares “4 Incredible Content Marketing Case Studies From SmarterContent.org” at State of Search.
Kevin Cain posts “Amplify Your Content Strategy with Influencer Marketing” at Convince and Convert.
Daniel Burstein posts “Marketing Research Chart: Data on content difficulty reveals customer reviews may be overlooked by marketers” at MarketingSherpa.
Ian Tenenbaum posts “Brands that dominate with user-generated content” at iMediaConnection.
Doc Sheldon posts “Matt Siltala Talks Infographics with Level Headed Marketing” at Top Shelf Copy.
Lee Odden posts a review of Managing Content Marketing with “A Prerequisite for Content Marketing Success” at TopRank.
Lyena Solomon posts “Learning How to Use Google Webmaster Tools for Content Strategy” at CopyPressed.
Wissam Dandan shares “Top Tools to Help Your Content Reach Your Target Audience” at Level 343.
Murray Newlands interviews GrowMap’s Gail Gardner with “Content Marketing Solutions and Best Practices” at Search Engine Journal.
- The Neilsen Norman Group’s Usability Week 2013 conferences will be held in Washington, D.C. from July 15th thru the 19th, New York City from August 25th thru the 30th, and Minneapolis from September 9th thru the 13th.
- Content Marketing World 2013 returns to Cleveland, OH, September 9th thru the 12th.
- MarketingProfs B2B Marketing Forum 2013 will be held October 9th thru the 11th in Boston.
(John Hall lists a number of great conferences for online marketers, businesses, and entrepreneurs at Forbes).
SEO & Search
Barry Schwartz describes “…an incredibly busy month…” with “July 2013 Google Webmaster Report (Google Is Hot)” at Search Engine Roundtable.
Glenn Gabe posts “Phanteguin: A Phantom & Penguin One-Two Punch from Google” at Search Engine Watch.
Rand Fishkin discusses the question, “How Should Marketers React When Google’s Search Results Have Dramatic Changes?” (Whiteboard Friday) at Moz.
Danny Sullivan posts “Are Google’s Results Getting Too Ad-Heavy & Self-Promotional?” at Search Engine Land.
Chris Simmance discusses “Wooing the Googlebot: 5 steps to an irresistible XML sitemap” at SEO Copywriting.
David Harry delivers an in-depth description of “How Google Sees Your Website” at Browseo.
Matt Peters shares the key takeaways from his (Mozon) presentation on Moz’s 2013 study of search engine ranking factors at Moz.
Jayson DeMers posts “Google’s Penguin 2.0 Algorithm: The Definitive Guide” at Search Engine Watch.
Casie Gillette shares “4 Link-Tastic Tips From SMX Advanced” at Search Engine Land.
Julie Joyce discusses “Why Links Remain Critical to SEO Success” at Search Engine Watch.
Barry Schwartz posts “Google: Guest Blogging For Links? You Better Nofollow Those Links” at Search Engine Land.
Peter Da Vanzo discusses conversions via “market validation” with “Keyword Research Plus” at SEO Book.
Carrie Hill posts “Embedded Video Schema Markup: A 7-Step Checklist for Great Results” at Search Engine Watch.
Citing a new study from Ascend2, Matt McGee reports “50 Percent Of Companies Struggling With SEO Aren’t Integrating Social Media” at Search Engine Land.
Trond Lyngbo posts “You’re Dead… If You Don’t Integrate Social Media & PR Into Your Local SEO Strategy” at Search Engine Land.
Nathan Safran posts “Google+ in the SERPs; Authorship Adoption High [Data]” at Conductor.
Bill Sebald posts “Maybe Authorship Is A Defensive Play” at Greenlane SEO.
Mark Traphagen shares his presentation, “How To Claim Google Authorship For Slideshare” at Haiku Deck.
Anna Lewis posts “How to Use the Google Analytics New vs Returning Report” at Search Engine Watch.
George Freitag shares his link bundle and video webinar, “Everything Non-SEOs Need To Know About SEO” at Portent.
Mathew Ingam posts “Marissa Mayer had been on a shopping spree at Yahoo, but is there any sign of a strategy?” at GigaOm.
- ReelSEO’s Video Marketing Summit 2013 will be held along with Liveclicker’s Video Commerce Summit 2013 for a two-in-one offering July 25th and 26th in San Francisco.
- Search Exchange 2013 will be held July 29th thru the 31st in Charlotte, NC.
- TechCrunch Disrupt SF 2013 will be held September 7th thru the 11th (in San Francisco). “Extra” Early Bird pricing available through July 15th.
- SES San Francisco is set for September 10th thru the 13th. Pre-Agenda rates end July 11th! Early Bird rates kick in July 12th thru August 15th.
- SMX East 2013 returns to New York City, October 1st thru the 3rd. Save with Super Early Bird rates thru July 27th!
- PubCon Las Vegas 2013 is on for October 22nd thru the 25th. Early bird savings schedule of up to $800 thru July 31st, then $600 thru September 15th, then $400 thru October 20th!
Social Media Marketing
Matt McGee reports “Facebook’s Graph Search Expands To All US English Users” at Search Engine Land.
Allison Atadd reports “Twitter To Allow Advertisers To Retarget Users Based On Their Browsing History” at AllTwitter.
Ginny Marvin reports “Human Demand Launches Retargeting Platform For Mobile App Developers” at Marketing Land.
“New Google+ Website Plugins” headlines Social Media Examiner’s weekly news.
Greg Finn reports “+1ed Posts Now Popping Up In The Google+ Stream” at Marketing Land.
Chris Atkinson reports “Vine’s New Update Makes Discovery Easier, Includes Better Camera, Revines” at ReelSEO.
Citing the latest “Global/Webindex Study for 2013,” Jeff Bullas shares “5 Insights into the Latest Social Media Facts, Figures and Statistics.”
HootSuite CEO Ryan Holmes posts “Global Social Media Networks Set to Overtake Facebook?” at LinkedIn.
Michael Stelzner interviews author Jonah Berger in his latest podcast, “Why Things Catch On: The Science of Why People Share” at Social Media Examiner.
Mike Alton posts “Anatomy of a Viral Post” at The Social Media Hat.
Gini Dietrich shares “The Spin Sucks #FollowFriday Recommendations for 2013” at Spin Sucks.
Jennifer Horowitz delves into details with “Facebook rolls out #hashtags” at Level 343.
Ryan Hanley’s weekly “Google Plus Friday video lesson” is on “Why You Should be Excited about Google Plus Community Badges.”
Gail Gardner posts “Best G+ Communities Make Using Google Plus Productive” at Social Implications.
Based on an analysis performed by Social.com, Bill Ross posts an infographic on “Which Facebook Ad Types Perform Best” at LinchpinSEO.
Vincent H. Clarke posts “Generating Engagement and Outreach Opportunities from LinkedIn Groups” at The Social Media Hat.
Danny Brown discusses “Why The Conversation Prism Misses the Boat on Influence.”
- Social Fresh West 2013 will return to San Diego August 22nd and 23rd.
- Social Brand Forum 2013 will be held in “Iowa’s Creative Corridor” in Coralville, October 24th and 25th.
(For an all-in-one listing and description of social media, content & inbound marketing events, check out Neal Schaffer’s “The 12 Best Social Media Conferences to Attend in 2013” at Social Media Today.)
photo thanks to the Italian voice
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