SEO content marketing roundup, week ending July 17th

Business is at the center of this week's online marketing news.In this week’s latest and greatest online marketing news, it’s all business.

Content marketers discuss the practicalities of succeeding in their profession, SEO and search pros address the realities of their rapidly changing industry, while social media marketers focus on the relative effectiveness of different social platforms for businesses.

Other highlights include mobile marketing and content curation, the future of ranking and Google’s latest words on link building, Instagram’s web embeds, and all things Facebook.

Enjoy this week’s picks!

Content Marketing

Michael Martinez posts “Content Marketing Myths That Threaten to Unseat the King” at Reflective Dynamics Blog.

Robert Rose discusses “Why Your Business May Need a New Content Map to Find Success” at Content Marketing Institute.

Joe Pulizzi discusses “10 Marketing Roles for the Next 10 Years” at LinkedIn.

Mitch Joel discusses “How To Become A Thought Leader” at Six Pixels of Separation.

Alex Jacob posts “The startups that will redefine marketing” at iMediaConnection.

Neil Patel shares “7 Simple Ways to Convert Your Visitors Into Customers” at Quick Sprout.

Gini Dietrich discusses “Integrated Marketing Communications for Every Sized Organization” at Spin Sucks.

Gabriella Sannino shares a post and video with “The Real Scoop on Content Curation” at Level 343.

Pam Dyer shares Curata’s Content Marketing Pyramid and a series of infographics with “Content Curation” at Social Media Today.

Based on Dr. Robert Cialdini’s Influence: The Psychology of Persuasion, Ginny Soskey posts “Psychology for Marketers: 9 Revealing Principles of Human Behavior” at HubSpot.

Brafton Editorial posts “Behavioral marketing isn’t invasive – it’s effective.”

Amanda Nelson shares “25 Mind Blowing Email Marketing Stats” at the Salesforce Blog.

Richard Hill posts “3 Reasons Why Responsive Email Matters to Marketers” at Eloqua.

Josh Pigford shares “Creative Inspiration for Your Next Landing Page Design” at Unbounce.

Eric Covino discusses “Scaling Your SEO Business in 2013 and Beyond” at SEO Book.

Heather Lloyd-Martin posts “Should you close your freelance copywriting business?” at SEO Copywriting.

John Paul Mains posts “Stop Redeveloping Your Website” at Marketing Land.

Chris Boggs discusses “Google as a Sentiment Analysis Tool for Public Relations Professionals” at Internet Marketing Ninjas.

Zach Bulygo shares “A Marketer’s Mobile Toolkit: Our 10 Favorite iOS Apps” at KISSmetrics.

eMarketer posts “Mobile Messaging Tactics Must Keep Channel and Audience in Mind.”

Discussing YouTube advertising and brand marketing, Benjamin Spiegel posts “The Shift From Commercials to Content” at ClickZ.

Michael Sebastian posts “Publishers Try a Different Kind of Pay Wall, Unlocked by Watching Web Video” at Ad Age.

Lee Odden posts “What Content Marketers Really Need to Know About SEO – A Twitter Chat With @JoePulizzi #CMWorld” at TopRank.

In an eloquent rant, Will Scott posts “Native Advertising, WTH?” at Marketing Land.


(John Hall lists a number of great conferences for online marketers, businesses, and entrepreneurs at Forbes).


SEO & Search

Eric Enge shares his in-depth interview with Matt Cutts with “Linking Building Is Not Illegal (or Inherently Bad) with Matt Cutts” at the Stone Temple blog.

Citing recent statements from Google (including those from Matt Cutts in his interview with Eric Enge, above) David Harry posts “Google on Guest Blogging; be afraid, be very afraid” at Search News Central.

Barry Schwartz posts “SEOs Say Links Rule Now, Content & Authorship Will Rule Later, In Moz 2013 Ranking Survey” at Search Engine Land.

Citing data compiled by Conductor, Nathan Safran posts “SEO & Content: The Time is Now for Collaboration!” at Search Engine Watch.

Rand Fishkin’s latest Whiteboard Friday presentation is on “Why You Might Be Losing Rankings to Pages with Fewer Links, Worse Targeting, and Poor Content” at Moz.

Peter (Dr. Pete) Meyers shares “Beyond 10 Blue Links: The Future of Ranking” at SlideShare.

Jessica Lee posts “Organic vs. Paid Listings: Do Users Know the Difference?” at Search Engine Watch.

Heather Lloyd-Martin posts “Wake up! It’s time to take control of your SEO content” at SEO Copywriting.

Bill Slawski discusses “How Google May Classify Pages Using Hierarchical Categories in URLs” at SEO by the Sea.

Citing a recent Matt Cutts’ Google Webmaster video and Google’s Knowledge Graph, Chris Crum posts “As Google Moves Away From Keywords, Can You Optimize For Gist?” at WebProNews.

Annie Cushing shares her MozCon presentation, “Breaking Up With Your Keyword Data,” at Annielytics.

David Harry shares “SEO Quick Wins: Google Query Data” at Search Engine Watch.

Beth Morgan posts “How to do Keyword Research the Smart Way: Targeting Interest and Intent” at KISSmetrics.

Michael Wiegand discusses harnessing paid data in Google Analytics with “Another, Better Way to Tackle (not provided)” at Portent.

Reporting on a new Google Analytics feature, Justin Cutroni posts “Google Analytics Segmentation: Updated for Better Analysis” at his blog.

Micah Fisher-Krishner discusses “Why Chasing the Algorithm Matters More Than Ever” at The Data Marketeer.

Mark Jackson posts “In SEO, It’s Not What You Do, It’s How You Do It” at Search Engine Watch.

Matt McGee reports on comScore data indicating “Desktop Search Activity Up 12% YOY in June, 4th Straight Month of Double-Digit Gains” at Search Engine Land.

Ann Smarty posts “Google Authorship for Guest Blogging (Author and Publisher FAQ)” at My Blog Guest.

Kevin Gibbons shares a BlueGlass analysis of “What Percentage of Brands Actually Use Google+ Authorship?” at Search Engine Watch.

Eric Enge, Dana Lookadoo and other guest authors are featured with “SEO experts weigh in: Authorship, social SEO, link building & Schema” at SEO Copywriting.

Bryan Eisenberg discusses distraction with “Google’s Search Magic Revealed.”

James Lee posts “The Most Dangerous Thing About Penguin 2.0 is Talking About Penguin 2.0” at Page One Power.

Bryan Goldberg posts “Search traffic vs. social traffic – It’s not equal” at PandoDaily.

Dr. Pete Myers posts “How Does Google Count Local Results?” at Moz.

Chris Silver Smith posts “Use Twitter Cards for Branding & Local SEO” at Search Engine Land.

Marketing Sherpa’s weekly research chart looks at “Which local SEO tactics are organizations using?”

Wilfred Hirst posts “SEO in the fast lane – Audit your site speed” at Brafton.

Adam Morgan posts “Understanding The Reconsideration Request via Matt Cutts” at Search Engine Journal.

Amanda DiSilvestro posts “Deep Link Management Updates for Bing: What This Means for Your SEO” at Social Media Today.

Lauren Indvik posts “Marissa Mayer Is Turning Yahoo Around” at Mashable (Op-Ed).

Frederick Vallaeys posts “Quality Score Explained By A Former Googler” at Search Engine Land.

Larry Kim posts “How to Reduce Your Cost Per Conversion by 16-80% (Sorry, Haters, Quality Score Still Matters)” at WordStream.

Ginny Marvin posts “Google Study: Mobile PPC Ads Also Do Not Cannibalize Organic Traffic” at Search Engine Land.


  • ReelSEO’s Video Marketing Summit 2013 will be held along with Liveclicker’s Video Commerce Summit 2013 for a two-in-one offering July 25th and 26th in San Francisco.
  • Search Exchange 2013 will be held July 29th thru the 31st in Charlotte, NC.
  • TechCrunch Disrupt SF 2013 will be held September 7th thru the 11th (in San Francisco). Early Bird pricing available through August 19th.
  • SES San Francisco is set for September 10th thru the 13th. Early Bird rates available thru August 15th.
  • SMX East 2013 returns to New York City, October 1st thru the 3rdSave with Super Early Bird rates thru July 27th!
  • PubCon Las Vegas 2013 is on for October 22nd thru the 25thEarly bird savings schedule of up to $800 thru July 31st, then $600 thru September 15th, then $400 thru October 20th!


Social Media Marketing

“Instagram Web Embeds” headlines Social Media Examiner’s weekly news.

Nathan Ingraham posts “Instagram enables photo and video embedding to spread its content across the web” at The Verge.

Citing a new study from Semiocast, Josh Horwitz posts “Pinterest now has 70 million users and is steadily gaining momentum outside the US” at The Next Web.

Fliptop posts “What’s the Score? A Guide to Social Media Influence Scoring” (also available as a PDF).

Belle Beth Cooper shares “10 Surprising social media statistics that might make you rethink your social strategy” at The Buffer Blog.

Keith Messick shares “4 Steps to Explosive Real-Time Marketing” at Mashable.

Heidi Cohen posts “Social Media Marketing Fortune 500 Style.”

Ryan Hanley’s latest Content Warfare Podcast features Social Media Examiner’s Michael Stelzner, on “Truly Authentic Community Building.”

Brian Solis posts “YOU are at the center of The Conversation Prism.”

Christopher Mills posts “Google+ will get you more business than Facebook or Twitter: here’s how” at memeburn.

Jon Thomas posts “In Second Screen Engagement, Twitter Leads” at Social Media Today.

Jason Keath posts “New Twitter Analytics, 10 Quick Metrics You Can Use Today” at Social Fresh.

Brafton Editorial reports “B2Bs should Tweet before noon, B2Cs in the evening.”

Greg Finn posts “Check Your Tags & Social Markup With KnowEm’s (Free) New ‘Social Media Optimizer’ Tool” at Marketing Land.

Jim Belosic shares “6 Ways to Use Facebook Apps for Business” at Social Media Examiner.

Amy Gesenhues reports “Facebook Insights Gets A Refresh: New Interface, Rate Comparisons, Filter Options & More Stats To Track” at Marketing Land.

Anita Campbell posts “Best Small Business Use of Facebook Graph Search: Local Businesses” at Small Biz Trends.

Lee Odden posts “Mari Smith shares her secret Facebook marketing tips” at Tech Page One.

Jon Loomer discusses “How to Target Only Your Customers With Facebook” at Social Media Examiner.

Mark Schaefer shares “3 fundamentals of a successful social selling strategy” at {grow}.

Jennifer Horowitz discusses online sales with “What You Need To Know About Building Trust” at Level 343.

Jeff Bullas posts “7 Marketing Trends You Should Not Ignore” at his blog.

Ryan Hanley shares a post and video, “The Beginner Guide to Google Plus Analytics.”

Ravdeep Sawhney posts “Guide to Google Plus Local” at SweetiQ.

Chris Crum reports “Google Makes New YouTube Channel Creation Easier For Those With Multiple Channels” at WebProNews.

Greg Jarboe discusses “How to Create Unique, Compelling, Entertaining or Informative Content” at ReelSEO.

Ryan Lawler discusses “The Art And Science Of YouTube Networks” at TechCrunch.


(For an all-in-one listing and description of social media, content & inbound marketing events, check out Neal Schaffer’s “The 12 Best Social Media Conferences to Attend in 2013” at Social Media Today.)

photo thanks to Windell Oskay

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