Happy Solstice! The breadth and depth of this week’s latest and greatest Web writing news has all the makings of a long summer’s day. Welcome insights into content and social media marketing, as well as new perspectives into SEO and search, await you with these choice picks…
Garrett French posts a great read sharing 17 tips for tip-based content, from research to scaling to promotion, at Search Engine Watch.
Lee Odden discusses the effective use of keywords (“keyword intelligence”) in content marketing at Top Rank.
Five steps to building a solid (B2B) content marketing foundation are posted at B2Bbloggers.
Michael Stelzner is featured on the latest (HubSpot) Inbound Now with how content can launch your business to new heights.
eMarketer reports on the continued consolidation of the online advertising market, citing relative shares among the top five players.
Content Marketing Institute posts a clever bento-box piece of inspiration on improving content design.
SEO & Search:
On a related note, Search Engine Watch posts the top five SEO survival tips come the big G’s Panda 2.2 update, while three SEO ranking factors to watch in 2011 are posted at HubSpot (citing the SEOmoz Survey).
Level 343 posts a smart read on website conversion (“forget about the obvious.”)
Search Engine Journal posts why you can’t ignore Schema.org.
Search Engine Land compares/contrasts Facebook’s “like” with Google’s +1, and Danny Sullivan (Search Engine Land) posts how Google is pushing its Google profiles via “Me on the Web” (as in, take that, Facebook).
Google’s “secret plan to kill Groupon” with “Google Offers” in New York and San Francisco is posted at Business Insider.
Search Engine Watch posts “mining the right keyword mix” for effective SEM campaigns.
Social Media Marketing:
From SES Toronto, Top Rank posts Marty Weintraub’s (aimClear) presentation on “killer Facebook (behavioral) targeting tactics.”
eMarketer reports that Facebook (U.S.) display ad revenues are projected to nearly double this year, pushing it past Yahoo as the #1 display ad selling company.
Marketing Sherpa posts its weekly research chart, showing the top tactics for effective social media marketing.
Search Engine Watch posts four steps to measuring social media ROI with Google Analytics.
Mashable acknowledges the upcoming Social Media Day by asking readers how social media has changed their lives.
35 Brian Solis “truisms” about social business smarts and consumer insights are captured by Lee Odden at Top Rank.
Brian Solis pens “The Hashtag Economy” at his site.
Finally, Jay Baer posts four keys to turning negative commenters into brand advocates at Convince and Convert.