SEO content marketing roundup, week ending June 22nd

Happy Solstice!  The breadth and depth of this week’s latest and greatest Web writing news has all the makings of a long summer’s day.  Welcome insights into content and social media marketing, as well as new perspectives into SEO and search, await you with these choice picks…

Content Marketing:

So what do you think are the most common content marketing mistakes? A roundtable discussion with top experts on just this topic is at Open View Labs.

Guilty of any of these? Joe Pulizzi enumerates 20 reasons underlying bad content marketing at Junta42.

Garrett French posts a great read sharing 17 tips for tip-based content, from research to scaling to promotion, at Search Engine Watch.

Lee Odden discusses the effective use of keywords (“keyword intelligence”) in content marketing at Top Rank.

Five steps to building a solid (B2B) content marketing foundation are posted at B2Bbloggers.

Eight ways to think more like a publisher (and less like a marketer) are at HubSpot, as is its summer reading list of free e-books for inbound marketers.

From SES Toronto is a discussion about smart mobile marketing at TopRank, while iMediaConnection presents five “awesome” website redesigns.

George Passwater details five ways to use your analytics to find content marketing opportunities at SEO Copywriting (and cited by Open View Partners).

Marketing Technology Platform posts “content strategy needs a content architecture (and vice-versa),” while ClickZ posts “left-brained analysts need right-brained creatives.”

Michael Stelzner is featured on the latest (HubSpot) Inbound Now with how content can launch your business to new heights.

eMarketer reports on the continued consolidation of the online advertising market, citing relative shares among the top five players.

Content Marketing Institute posts a clever bento-box piece of inspiration on improving content design.

In Seattle? Target Marketing Group announces its online marketing summit series (hosted by ClickZ), starting with Seattle, June 22 – June 24.

Finally, Content Marketing Institute is holding its premiere event, Content Marketing World 2011, from September 6 – September 8, in Cleveland.

SEO & Search:

With the official arrival of Google’s Panda 2.2 update, Danny Sullivan discusses why it is more of a ranking factor than an algorithm update at Search Engine Land.

On a related note, Search Engine Watch posts the top five SEO survival tips come the big G’s Panda 2.2 update, while three SEO ranking factors to watch in 2011 are posted at HubSpot (citing the SEOmoz Survey).

Heather Lloyd-Martin (guest) posts on the options for SEO content creation at Bruce Clay, Inc., while aligning SEO with marketing is posted at Search Engine Watch.

Level 343 posts a smart read on website conversion (“forget about the obvious”) and W3 Mag posts five key SEO tips to enhance your web design.

Search Engine Journal posts why you can’t ignore, and SEO Book reviews Blekko’s comparative search engine results test.

State of Search reports that Google is warning wordpress users to  update their version to avoid hacking and malware.

Barry Schwartz (via Search Engine Roundtable) explains Google’s newest search features (from Google’s “inside search’) with video demo’s.

Search Engine Land compares/contrasts Facebook’s “like” with Google’s +1, and Danny Sullivan (Search Engine Land) posts how Google is pushing its Google profiles via “Me on the Web” (as in, take that, Facebook).

SEOmoz posts a new perspective on link building, and Tom Crtichlow of Distilled invites Ross Hudgens on board for the SEOmoz Whiteboard Friday presentation on scaling link building.

Debra Mastaler posts three common link building questions (answered by four experts) at Search Engine Land, and SEO Book posts how to make links more valuable with “The True Value of Links.”

Interesting take on Google +1 is at webdistortion, and Search Engine Land posts Google’s love of ranking data featuring an exchange with Matt Cutts.

Google’s “secret plan to kill Groupon” with “Google Offers” in New York and San Francisco is posted at Business Insider.

Alan Bleiweiss shares his slide deck and notes from his SMX Advanced “Google Survivor Tips” panel at Search Marketing Wisdom.

Search Engine Watch posts “mining the right keyword mix” for effective SEM campaigns.

SEOmoz is holding its Advanced SEO & Online Marketing Conference (MozCon) in Seattle from July 27 – July 29.

SES San Francisco is set for August 15 – August 19, and is the subject of a great Search Engine Watch preview by Lauren Litwinka.

Finally Search Marketing Expo (SMX) East in New York is scheduled for September 13 – September 15, with “super early bird” registration open through July 16th.

Social Media Marketing:

From SES Toronto, Top Rank posts Marty Weintraub’s (aimClear) presentation on “killer Facebook (behavioral) targeting tactics.”

Meanwhile, Mark Schaefer posts a case study (Budweiser) that begs the question, “is Facebook screwing your brand,” at {grow}.

eMarketer reports that Facebook (U.S.) display ad revenues are projected to nearly double this year, pushing it past Yahoo as the #1 display ad selling company.

Social Media Examiner posts 12 social media tools recommended by the pros, and whether Klout is a good judge of your social media influence.

Marketing Sherpa posts its weekly research chart, showing the top tactics for effective social media marketing.

Search Engine Watch posts four steps to measuring social media ROI with Google Analytics.

Ann Smarty discusses how to use WPBook to integrate your blog with your Facebook page and group at Search Engine Journal.

As part of his ongoing series on using the Hootsuite social media tool, Michael Gray pens a how-to on publishing content to your Facebook page.

Five reasons why the anticipated Facebook IPO is troubling are posted at Social Media Today.

Mashable acknowledges the upcoming Social Media Day by asking readers how social media has changed their lives.

35 Brian Solis “truisms” about social business smarts and consumer insights are captured by Lee Odden at Top Rank.

Brian Solis pens “The Hashtag Economy” at his site.

Finally, Jay Baer posts four keys to turning negative commenters into brand advocates at Convince and Convert.





4 replies
  1. Joe Thomas says:

    Great collection of resources, Laura. As someone who reads all of these websites, it’s nice to have a curated “guide” to use. I hope you keep this column going – it’s a tremendous resource for SEO content strategists and marketers like myself.

    • Laura says:

      Joe, thanks so much for your feedback! Makes the work all the more gratifying to know it’s proven a good resource for you! And you can be sure I’ll keep the roundup going: each and every Wednesday, you’ll find it here :)


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