SEO content marketing roundup, week ending May 4th

Integrated marketing dominates this week’s latest and greatest web writing news, as content and social media marketers, SEO and search professionals alike recognize the need to incorporate other specialties into their marketing mix. Enjoy this week’s mix of hybrid picks:

Content Marketing:

Different takes on content marketing ROI are offered up at The Customer Collective.  Among the posts cited is Sonia Simone’s piece on the effort involved in content marketing at Copyblogger.

On the flip side, Heidi Cohen posts seven ways that content marketing can reduce costs at Content Marketing Institute, and Conversation Agent posts creating demand for your content.

Lee Odden discusses the importance of social media and SEO for public relations at Top Rank, and Design Damage presents a holistic approach to marketing.

Vertical Measures posts recycling your content and extending the life of your press release online, while Level 343 suggests content curation for those challenged by the time needed for continuous content creation.

How three companies took content marketing to “the next level” is at Mashable, and how to create five content marketing “products” from one interview is at Content Marketing Institute.

George Passwater posts four powerful ways to use engaging content to build business relationships, and Marketing Profs posts data showing how content fuels social media interaction.

TechCrunch posts that the future of advertising will be integrated, and ReelSEO post that of the 48-percent of smartphone users who watch videos on them, 82-percent notice mobile ads.

Speaking of video, eMarketer posts survey results showing that convenience trumps social features for online video viewers, and HubSpot posts how to add YouTube videos to your site or blog.

Website usability is the subject of posts at v3 Integrated Marketing (mobile-compatible site design) and at Level 343 (color, layout, and writing).

Marketing Profs posts how to build marketing content around B2B “buying triggers,” and Inbound Now T.V. features B2B best practices with Mike Volpe.

Six ways to manage your online reputation are posted at Content Marketing Institute, and six common slip-ups that make your blog look bad are posted at Copyblogger.

Incredibly simple tips to spice up your blog are posted at Kikolani, and two blogging “myths” are challenged at Problogger.

Dirty little secrets: Search Engine Guide posts the dirty little secret of conversions, and Copyblogger posts the dirty little secrets to seducing your readers.

The online anatomy of a spreading story is posted at HubSpot, and Open Forum suggests 10 recommended business books to read this summer.

Finally, Seth Godin addresses changing personas at his blog.

SEO & Search:

Panda 3.0?  Maybe…maybe not…this from Barry Schwartz in posting Search Engine Roundtable’s May 2011 Google Webmaster Report.

An interesting read on what Google’s Panda update has taught the SEO industry is posted at SEO Theory.

Google has been named the most reputable company in the U.S. by a Harris Interactive poll, reports Mashable, while SEO Book posts how Google creates black hats.

eMarketer reports that marketers are relying more heavily on SEO to increase their web traffic, and Lee Odden discusses SEO as a standalone vs. an augmented core marketing strategy at Top Rank.

Anthony Verre shares the experience of transitioning from a disillusioned SEO professional into a “more mature marketer” at Search News Central. Great read!

Ian Lurie (guest) posts fixing SEO content strategies at Search Engine Land, and Todd Mintz (guest) posts his interview with Marshall Simmonds on enterprise SEO at Search Engine Journal.

Brian Massey (The Conversion Scientist) is interviewed on the art of conversion copywriting at SEO Copywriting, and Ross Hudgens pens an in-depth article on “static” marketing at SEOmoz’s YOUmoz.

A hint of what Google’s social networking might look like in terms of a social hub, based on a recent patent filed by the big G, is posted at SEO by the Sea.

Smart read at eConsultancy about the inherent problems with social search.

Meanwhile, Google’s quiet addition of Quora, Gowalla, and more to its realtime search is noted by posts at TechCrunch and Search Engine Land.

Google’s search result localization initiatives are discussed at SEO Book, and optimizing your Google Places page is posted at SEOmoz,

No less than 14 differences between smartphone search and desktop search results are posted at Search Engine Land.

SEOptimise posts why not all shopping search engines have lost in the U.K.’s Google Panda update, while SEO Copywriting shares post-Panda strategies for optimizing your e-commerce site.

Smart read by Eric Enge on the role of on-page SEO content is at Search Engine Watch, and Site Pro News posts its top five SEO tips to increase website traffic.

Ken McGaffin explains the necessity of different link building strategies for different types of sites at Wordtracker, and Jeremy Bencken posts over 50 tools to automate link building at Search Engine Watch.

Michael Gray discusses image optimization at his SEO blog, and Ted Ives shares advanced tricks for YouTube SEO at Coconut Headphones.

Stephen Cobb posts designing websites to increase traffic and conversions at Search Engine Watch, and free resources for competitive keyword research are posted at SEO Book.

Sam Crocker follows up on Tom Critchlow’s presentation on how to make SEO happen with a great post on improving reporting efficiency and relevance at SEOmoz.

There are a few conferences coming up. For information on Distilled’s Pro SEO Conference in Boston, check Websimple. For information on  SEOMoz’s “Mozcon” check SEOmoz.

There’s also SMX Paris, in June!

Social Media Marketing:

eMarketer reports that for the first time, Facebook has overtaken Google as the top choice for social sign-in to websites to share content. It also posts optimizing social media pages for search.

Facebook’s send button headlines Social Media Examiner’s weekly news and its “huge potential” is explored at Simply Zesty.

Brought back from the brink, Delicious has been purchased from Yahoo by the founders of YouTube, reports Alltop’s HolyKaw. In the meantime, Mashable reports that Reddit has all but eclipsed Digg in traffic.

Integrating social media into the marketing mix is the subject of a slideshare presentation at B2B Marketing Insider, and eight “big ideas” to drive B2B buzz are posted at {grow}.

Marketing Sherpa posts its survey results of marketers on their top social media objectives for 2011, and Marketing Pilgrim reports that SMBs continue to increase their use of social media.

Business Insider posts the top 15 brands on Facebook, and Jeff Bullas reports on the latest hot Facebook marketing trend.

Meanwhile, Read Write Web reports that Twitter confirms it has passed 200 million accounts, and posts Twitter search “done right.”

Social Media Explorer looks at content curation as the new community builder, and Hugo Guzman discusses the conundrum of social media and scalability.

Ron Jones enumerates six steps for developing a social media strategy at ClickZ, while Joe Pulizzi posts three social media steps for CEO’s at Open View Labs.

For those just venturing into social media, Shelly Kramer suggests a starting point with a great graph at v3 Integrated Marketing.

HubSpot features Mari Smith on Facebook Fan Page best practices in its Inbound Now video post, and Lauren Litwinka posts a very clever “triage” of Facebook “do’s and do not do’s” for Community Managers at aimClear.

Mashable reports on the launch of a new social site, XYDO, which will prioritize and organize online news shared on Facebook and Twitter according to users’ social graphs and interests.

HubSpot’s Marketing Cast (with David Meerman Scott) looks at which social networks you should be on, and Danny Iny addresses whether you should even be blogging at Problogger.

Jay Baer posts his video conversation with Mark W. Schaefer of {grow}, in which they debate the future of social media management at Convince and Convert.

Ten ways to create genuine Facebook fans for the long term are posted at Smart Blogs, and 14 best practices for long-term social media success (by Brian Solis) are posted at Mashable.

The global pulse of social media is posted by Jeff Esposito.

Social Media Today posts the “KISS” method for determining social media ROI, and Bernie Borges explores 11 sales attributes of a LinkedIn company page at Find and Convert.

Finally, Mark Schaefer looks at what success on the social web ultimately boils down to at {grow}.






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