Forbes Magazine called Heather Lloyd-Martin “the pioneer of SEO copywriting.” Over 24 years ago, Heather was the first person to discuss SEO writing best practices -- long before Google was everyone’s favorite search engine. Today, she continues to stay on the SEO leading edge, helping marketers understand Google’s latest updates and create standout content.
Heather has consulted with and trained leading brands across various industries, including publishing, travel, SaaS, search engines, and education. Her specialty is breaking complex information into bite-sized chunks, helping marketing teams learn to love (and master) SEO content writing and strategy.
Heather lives outside of Portland, Oregon, with her husband and two cranky cats. She loves working out, hopping on planes, rafting the Colorado River, and Starbucks almond-milk lattes.
Sometimes, it’s not so fun to be right. Recently, Search Engine Watch ran a great post called, “How to Help SEO Customers Who Aren’t Always Right”. If you’ve been working as an SEO consultant or SEO copywriter, you’ve come across this issue. Your client insists that you should do things one way. You know that […]
I am about to embark on a journey that most people dread. I am moving (and in my world, that means both my home and my office.) My family moved about 1,000 times when I was a kid. OK, maybe not 1,000 – but definitely over six times. There were times when I attended a […]
Hi, my name is Heather, and I’m an old-school Trekkie (“Hi, Heather!”). When I was little, I would religiously watch the original Star Trek. In fact, my world stopped when I heard the theme song’s familiar “do do doooo” opening notes. From the first “space, the final frontier” to the end credits, the show mesmerized […]
Panda is everywhere! I’m here at SMX East, and “Panda” is definitely the hot conference buzzword. My argument? Google’s Panda update forces marketers to go back to basics – that is, quality, original content that speaks to their prospects and tells a story. The update is a good thing and provides quite a bit of […]
This Sunday, September 11th, I’ll be heading to NYC on an American Airlines flight. And yes, I do feel the significance of flying on that airline on that date. I’m not much for anniversaries, but there’s something about the 10 year anniversary of September 11th that can’t be ignored. Like so many people around the […]
Who doesn’t love guest blogging? You get to write about what you love. You can reach brand-spankin’ new readers. The exposure can’t be beat. Not to mention, being asked to guest blog is an incredible honor. Someone is telling you, “I love your stuff so much that I want to share it with my readers.” […]
I’m often asked, “Heather, how do you write so much content without burning out?” Um, good question. I could talk about how I’ve spent almost half of my life studying copywriting (ack, that’s scary to type.) Or how I force myself to write online copy, even when I don’t feel like writing. Or how I’m […]
Whether you’re hiring copywriters in-house, or outsourcing to freelancers, finding and working with SEO copywriters can be challenging – and a little bit scary, too. First, you have to find the “perfect person” who will make your Web copy sing. Once you’ve found the perfect person, you have to give them direction, evaluate their content […]
Feeling like you’re suffering from marketing ADD? Maybe it’s time to take a step back and get back to basics. Marketers are slammed with all sorts of shiny online marketing options. Ooh…there’s Instagram. And Twitter. And Facebook. It’s not enough to just have a site. Now, companies are “supposed” to add all sorts of other […]
I recently attended my 25th high school reunion (You want to feel old? Go to your 25th reunion. Wow.) :) All in all, it was a very fun experience. I got to see people who I haven’t seen in years. I chatted with folks I didn’t know well back in the day. And I learned […]
I’ve been teaching writers for over 20 years. Want to learn my secrets?