Forbes Magazine called Heather Lloyd-Martin “the pioneer of SEO copywriting.” Over 24 years ago, Heather was the first person to discuss SEO writing best practices -- long before Google was everyone’s favorite search engine. Today, she continues to stay on the SEO leading edge, helping marketers understand Google’s latest updates and create standout content.
Heather has consulted with and trained leading brands across various industries, including publishing, travel, SaaS, search engines, and education. Her specialty is breaking complex information into bite-sized chunks, helping marketing teams learn to love (and master) SEO content writing and strategy.
Heather lives outside of Portland, Oregon, with her husband and two cranky cats. She loves working out, hopping on planes, rafting the Colorado River, and Starbucks almond-milk lattes.
It happens to freelance writers all the time. But people don’t talk about it. Sometimes, you don’t get the gig – and your “hot lead” goes somewhere else. Depending on how you’re feeling, it may be hard to face this kind of “rejection.” You may have spent hours carefully combing through a client’s site and […]
When you were single, did you use the same pick-up line every time? If you were talking to the smart guy (or girl,) you probably led with a brainy comment. If a hockey fan caught your eye, you’d chat about the Stanley Cup and the Bruins. If you thought an outdoorsy-looking person looked hot, you […]
It’s not often that something leaves me speechless. I was chatting with someone who said, “SEO copywriting is so 10 years ago. Now it’s all about social media writing.” Uh, what? That’s when I realized that some people believe that SEO copywriting and social media writing are two different skill sets. Back in the day […]
I love “head smacking” SEO copy opportunities. You know, ideas that are so simple, easy and obvious that they make you hit your head and say “Doh” when someone points them out. It’s easy to have blind spots around our own SEO copy – we either look at it all the time (so we don’t […]
So, I have a question for you… Do you like your existing web copy? I don’t mean “how well is it doing in the engines,” or “how much time/energy/stress did it take you to write it in the first place.” I asked, “Do you like it?” If your answer was, “I don’t,” you’re not alone. […]
There’s nothing worse than seeing a SEO content strategy stall because the revision process gets hairy. I’ve seen writers quit, team members refuse to speak to each other and turf wars break out between agencies – just because everyone had a different idea of what the copy should read like. It doesn’t have to be […]
What a difference 13 years can make. I started SuccessWorks in 1998, one month after my father passed away. Back then, I had no idea how much my life would be influenced by my leap into self employment. All I was thinking was, “I want to be a writer.” My father lived life on his […]
Professionally, it can be one of the hardest things that you’ll ever do. Once upon a time, you and your client were best buddies. She was one of your first clients, and you’re forever grateful. But you’ve raised your rates considerably since you started working together – and you don’t know if you can afford […]
Last week, I wrote a blog post called, “Content mills are (almost) dead. Now what?” At the end of the post, I included this blurb: “As a call to action to my fellow copywriting peeps, and I say this with the utmost love and compassion: If you are a writer working for $5 per 1,000 […]
You’ve probably heard the buzz that Google was going to start treating content mill articles much differently. A post on the Official Google Blog states,”…We hear the feedback from the web loud and clear: people are asking for even stronger action on content farms and sites that consist primarily of spammy or low-quality content. Can […]
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