Forbes Magazine called Heather Lloyd-Martin “the pioneer of SEO copywriting.” Over 24 years ago, Heather was the first person to discuss SEO writing best practices -- long before Google was everyone’s favorite search engine. Today, she continues to stay on the SEO leading edge, helping marketers understand Google’s latest updates and create standout content.
Heather has consulted with and trained leading brands across various industries, including publishing, travel, SaaS, search engines, and education. Her specialty is breaking complex information into bite-sized chunks, helping marketing teams learn to love (and master) SEO content writing and strategy.
Heather lives outside of Portland, Oregon, with her husband and two cranky cats. She loves working out, hopping on planes, rafting the Colorado River, and Starbucks almond-milk lattes.
My confession: Whenever I read one of those headlines that scream, “Imagine the freedom you’ll have being your own boss,” I laugh. Why? Because I know how easy it is to go from, “Hey, I can work from anywhere,” to “Hey, I have to bring my laptop wherever I go.” In other words, how quickly […]
Is your site’s web copy “too advanced” for your readers – and you’re losing easy conversions because of it? Here’s why I’m asking… Once upon a time, I was chatting with a gentleman who felt that his site’s B2B conversion rates were too low. After I asked about his target audience (highly technical folks in […]
2011 has been called “The Year of Content Marketing” – and that means many exciting income opportunities for smart SEO copywriters. Whether you’re a seasoned pro or a SEO copywriting newbie, we all want to make mo’ money this year. Here are some places to start: Done some great writing? Ask your client for a […]
Ready to write your web copy (Sure!). Want to boost your conversion rates (heck yeah!). This proven technique doesn’t cost any money, require you to download an app, or even require that you hire a consultant. It just requires two skills that can completely transform your writing. The secret? Ask smart questions Shut up and […]
Goodness, it’s hard to believe that it’s December 16th already! Where DID 2010 go? This is my last post of the year. Every year, I take a two-week “writing break” between December 15th and January 1. I use the time to recharge my creative batteries, reflect on the year – and game plan for the […]
Do your clients think that “SEO copy” is a bad word? Unfortunately, I’m not surprised. An article called, A 3-Step SEO Copywriter Confession by Kelly Watson joked, “As an SEO copywriter I often get lumped in with keyword spammers, blog content aggregators and overseas article writers. Sound a little familiar…? Clients – both small and […]
It started last Thursday. I woke up and immediately noticed that I felt “off.” I spent a good half of the weekend on the couch, remote control in hand. And working out today was no fun. No, I’m not sick. I’m running on creative fumes. I’ve been writing so fast and furious that I can […]
I read a brilliant article yesterday called “Your customers aren’t taking the next 45 days off,” by Matt Heinz. His point was that now is the best time to market your B2B company. And I agree with him. But I understand if your automatic reaction is, “Heck no. Not now. All of my clients are […]
I’m sure that 99.9% of SEO experts would agree that it’s best to integrate SEO elements into a new site build (OK, I know that’s a totally unsubstantiated stat – but c’mon, I’m sure it’s close!). But what if adding on the cost of “SEO-ing” a site just isn’t possible? I’ve talked many times about […]
I’ve been teaching writers for over 20 years. Want to learn my secrets?